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A mobile phone is something that gives you the whole world at the touch of your finger - but this book is even better. Magic Mobile is a collection of thirty 'pre-loaded' new text files in a no-fuss, non-digital entertainment system. In a volume that succeeds Matchbox Theatre and Pocket Playhouse, each of these short comic masterpieces displays Michael Frayn's unique genius in forever capturing life's latest absurdities. Tune in to the BBC Radio 4 adaptation of Magic Mobile 13 May, 20 May, 27 May, 3 June. Michael Frayn's eleven novels include Towards the End of the Morning, Headlong, Spies and Skios. His seventeen plays range from Noises Off to Copenhagen.
A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.
Alexander Calder is surely the most beloved artist of the twentieth century - as well as a major figure in the history of modern sculpture. Calder invented the mobile and the stabile; he was endlessly creative at making drawings, jewellery, toys, and household objects; he even made a miniature circus that is treasured by children of all ages. Calder has been appreciated as much for his witty and playful personality as for his artistic genius. Now aspects of both the man and the artist are captured in a beautifully produced book, created to be especially accessible for young readers. Alexander Calder and His Magical Mobiles with its delightful text tells the story of Calder's life and career, and relates - often in the artist's own words - his working methods and his own feelings about his art. The publication also presents a treasury of favourite works by Calder, as well as fascinating photographs of the artist at work. There is also a sequence of photographs that can be flipped to show a mobile in motion. AUTHOR: Jean Lipman, an authority on American art and modern sculpture is a long-time friend of Calder and his family and has collected his work for many years. Mrs Lipman is the author three Calder books and was the editor of Art in America magazine for thirty years, then following that she was editor of publications at the Whitney Museum of American Art. SELLING POINTS: *In 95 illustrations Calder's sculptures are presented as studies of motion, which also depict his playfulness and humour *Includes a guide to many of the Calder sculptures that can be seen in museums and public spaces around the world ILLUSTRATIONS: 40 colour & 55 b/w illustrations
The Magic Phone is a story of a young girl "Abigail" who lives in a quaint little town on the south shore of Long Island. She's given a phone with powers that you've never imagined from a device that so many of us use everyday. This story will take you on a journey that has many subjects that children find very exciting. The novel includes adventure, fantasy, historical events, humor, mystery, science fiction, and suspense. The Magic Phone will take Abigail and you through time, both in the past and the future. The Magic Phone gives you the power to teleport anywhere around the world, defy physics as we know it, allowing her to fly, move, lift, or throw objects that weigh thousands of pounds, manipulate the weather, heal the sick, and so much more. Take an amazing journey with Abigail, the adventures are endless with the magic phone.
Mobile web usage is exploding. Soon, more web browsing will take place on phones and tablets than PCs. Your business needs a mobile strategy, but where do you start? Head First Mobile Web shows how to use the web tech- nology you’re already familiar with to make sites and apps that work on any device of any size. Put your JavaScript, CSS media query, and HTML5 skills to work, and then optimize your site to perform its best in the demanding mobile market. Along the way, you’ll discover how to adapt your business strategy to target specific devices. Navigate the increasingly complex mobile landscape Take both technical and strategic approaches to mobile web design Use the latest development techniques—including Responsive Web Design and server-side device detection with WURFL Learn quickly through images, puzzles, stories, and quizzes We think your time is too valuable to waste struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First Mobile Web uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.
Chicago actors are feeling startling sensations during their performances, and it's turning into a widespread phenomenon. Driven to understand what is happening to them, the artists form a collective to investigate the strange occurrences. When physicist John Mitchell crosses their path with a possible cause, it appears they have an explanation. But performer Alex Davis feels they have discovered something else: a portal to a special state of consciousness where art can change reality. Secret gatherings with shocking results lead to a worldwide experiment which produces more than the artists, and the world, expected. The Creator State offers a story of depth and acute poetic perception. Through her challenging tale of modern life, love, and friendship, Sandra Walter confronts the classic quest of artistic purpose with a fresh and expansive vision of possibility.
UMTS as a technology allows for exciting new applications of some of the best ideas of services in the fixed telecoms, cellular/mobile telecoms, and internet environments, with many revolutionary new possibilities which simply do not exist in the current media and communications vehicles.The current worldwide interest in UMTS/3G is driven partly by the iminent roll-out of the new infrastructure during 2002/3. The general consensus in the telecoms industry is that that services will be driving this new UMTS/3G industry, and with no historical reference points, a large worldwide demand exists for this type of book. 'm-Profits: Making Money from 3G Servives' will discuss 3G services from the view of what is needed for the service to provide value to the user, which technical features of the 3G network will be used, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. * Addresses subject from the viewpoints of network operator, virtual operator, service provider, content provider, and end-user * Explains how will money be made out of delivering 3G services * Covers the key issues of 'revenue sharing' and competition * Includes 12 service vignettes Essential reading for mobile operators dealing with marketing, product development, 3G people, content providers, business Development, mobile Services people, consultants, bankers and media professionals.
A guide to England’s rich history of magical lore and practice “for readers of works like Harry Potter who have grown up a bit into wanting to know more” (The Hermetic Library). Through experiments to try and places to visit, as well as a historical exploration of magic and interviews with leading magicians, The Book of English Magic will introduce you to the extraordinary world that lies beneath the surface. Magic runs through the veins of English history, part of daily life from the earliest Arthurian legends to Aleister Crowley to the novels of Tolkien and Philip Pullman, and from the Druids to Freemasonry and beyond. Richly illustrated and deeply knowledgeable, this book is an invaluable source for anyone curious about magic and wizardry, or for sophisticated practitioners seeking to expand their knowledge. “Playful and serious, respectful and amused . . . this will remain the standard work for years to come.” —The Sunday Telegraph “A magical mystery tour.” —The Times “Fabulous.” —Daily Express “Lucid and wonderfully easy to read . . . While it is indeed a perfect book for the ‘intelligent novice’ it’s far more than that—it’s a serious, in-depth survey of a massive topic.” —WitchVox “An accessible and immensely readable book . . . A fascinating insight into a hidden world.” —Booksquawk
Easy-to-read, step-by-step instructions for ten magic tricks that can be performed with a dollar bill, yarn, ruler, playing cards, and other common items.
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.