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The word 'magic' evokes many ideas, from a stage magician performing illusions to the pyrotechnics of witches and wizards depicted in movies and on television. This book covers the history, practices, and philosophies of magic and alchemy in Western history. It also looks at the tools used by magicians and alchemists.
A comprehensive illustrated reference guide with more than 400 entries on the subjects of magic and alchemy.
Prints, drawings, documents, and text illuminate the development of the occult sciences to the nineteenth century
From antiquity to the Enlightenment, astrology, magic, and alchemy were considered important tools to unravel the mysteries of nature and human destiny. As a result of the West's exposure during the Middle Ages to the astrological beliefs of Arab philosophers and the mystical writings of late antiquity, these occult traditions became rich sources of inspiration for Western artists. In this latest volume in the popular Guide to Imagery series, the author presents a careful analysis of occult iconography in many of the great masterpieces of Western art, calling out key features in the illustrations for discussion and interpretation. Astrological symbols decorated medieval churches and illuminated manuscripts as well as fifteenth-century Italian town halls and palaces. The transformational zymology of magic and alchemy that enlivened the work of a wide range of Renaissance artists, including Bosch, Brueghel, D: urer, and Caravaggio, found renewed expression in the visionary works of nineteenth-century artists, such as Fuseli and Blake, as well as in the creative output of the twentieth century's Surrealists.
An illustrated foray into the hidden truth about the use of psychoactive mushrooms to connect with the divine. • Draws parallels between Vedic beliefs and Judeo-Christian sects, showing the existence of a mushroom cult that crossed cultural boundaries. • Contends that the famed philosophers' stone of the alchemist was a metaphor for the mushroom. • Confirms and extends Robert Gordon Wasson's hypothesis of the role of the fly agaric mushroom in generating religious visions. Rejecting arguments that the elusive philosophers' stone of alchemy and the Hindu elixir of life were mere legend, Clark Heinrich provides a strong case that Amanita muscaria, the fly agaric mushroom, played this role in world religious history. Working under the assumption that this "magic mushroom" was the mysterious food and drink of the gods, Heinrich traces its use in Vedic and Puranic religion, illustrating how ancient cultures used the powerful psychedelic in esoteric rituals meant to bring them into direct contact with the divine. He then shows how the same mushroom symbols found in Hindu scriptures correspond perfectly to the symbols of ancient Judaism, Christianity, the Grail myths, and alchemy, arguing that miraculous stories as disparate as the burning bush of Moses and the raising of Lazarus from the dead can be easily explained by the use of this strange and powerful mushroom. While acknowledging the speculative nature of his work, Heinrich concludes that in many religious cultures and traditions the fly agaric mushroom--and in some cases ergot or psilocybin mushrooms--had a fundamental influence in teaching humans about the nature of God. His insightful book truly brings new light to the religious history of humanity.
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
A Telegraph Book of the Year A remarkable, unprecedented account of the role of magic in cultures both ancient and modern -- from the first known horoscope to the power of tattoos. 'Fascinating, original, excellent' Simon Sebag Montefiore ______________________ Three great strands of practice and belief run through human history: science, religion and magic. But magic - the idea that we have a connection with the universe - has developed a bad reputation. It has been with us for millennia - from the curses and charms of ancient Greek, Roman and Jewish magic, to the shamanistic traditions of Eurasia, indigenous America and Africa, and even today in the West when snapping wishbones or buying lottery tickets. Drawing on his decades of research, Professor Chris Gosden provides a history of human thought and how magic may help us rethink our understanding of the world. ______________________ 'This is an extraordinary work of learning, written with an exhilarating lightness of touch . . . It is essential reading.' Francis Pryor, author of Britain BC, Britain AD and The Fens 'Without an unfascinating page' Scotsman 'Chris Gosden shows how magic explores the connections between human beings and the universe in ways different from religion or science, yet deserving of respect' Professor John Barton, author of A History of The Bible
A Guided Tour through the Untamed Territories of Magic Book 1 of the Great Wizards of History Trilogy The history of wizardry comes alive with dozens of unique portraits capturing the most remarkable and infamous practitioners of magic and alchemy. Combining up-to-date historical scholarship and his own keen interpretations of primary texts, Guy Ogilvy develops a fascinating saga of magical thought and practice. The story begins with the prehistoric culture of the Lion Man and moves on to Orpheus and the great figures of myth. Discover the unparalleled influence of Pythagoras and the pre-Socratics as they experience the mysterious glories of Apollo's touch. Behold the leading alchemists of the Middle Ages and the Renaissance as they carry forth the surviving wisdom of the ancients, working their unique magic even as powerful social and political forces align against them. Magic is a vital element of history. The Great Wizards of Antiquity weaves together the loose threads of magic to form a comprehensive tapestry, challenging the ideas brought forth by peddlers of the mundane and returning a sense of enchantment to its rightful place in the human spirit. In this book, you will discover the beliefs and teachings of sorcerers, healers, philosophers, alchemists, and mythological figures, including: The Lion Man Animal magic & the modern mind Orpheus Incantations & the magic of music Dionysus Wild rites & the gift of wine Pythagoras Metempsychosis & the wisdom of the cave dwellers Pherekydes Open secrets & the immortality of souls The Pythia The oracle at Delphi & ecstatic prophecy Epimenides Sacred caves & the unknown gods Abaris The golden arrow & the Hyperborean Apollo Zalmoxis Thrace & the Celtic connection Hermotimus Astral travel & the preeminence of psyche Aristeas The form of a raven & the wonders of Apollo Parmenides The man who knows & the nightmare ride to hell Empedocles Bronze sandals & the four elements Zosimos Transmutation & inner purification J?bir ibn ?ayy?n Islamic alchemy & the theory of balance Jan Baptista Van Helmont The stranger & the projecting powder The Comte de Saint-Germain Universal medicine & the elixir of life Paracelsus Legendary cures & the open book of nature James Price The Royal Society & the Philosopher's Stone
The artist and creativity guru shares eighty-eight transformative meditations, rituals, and experiments to spark your inner magic in this inspirational guide. The activities in this book are designed to help you shift into the mindset of conscious creation, engaging your mind, body, and spirit in the process. Marlo Johnson combines practical instruction and insightful spiritual guidance to help you reconnect with your infinite creativity. This gem of a book is perfect for anyone looking to break out of old habits and let their genius shine.
Ancient wisdom and modern technologies bridge the gap between material and spiritual prosperity. Rae's workbook helps readers create a new, loving relationship with money that supports their enrichment and transforms their lives.