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Archaeology can be weird and fun, especially the digital kind. Readers of archaeology, media studies, and game studies are introduced to the wild-and-wooly side of digital archaeology: artifacts, sites, and landscapes contained within—and supporting—interactive digital built environments. Follow your guide, the reluctant digital archaeologist Charlie, to disappear into the weeds of post-landscapes, non-place cultural spaces, persistent digital spaces, software citizenship, machine-created culture, digital drift, technofossils, quantum archaeology, archaeological time, singularities, complexity and retrocausality, noise, and more. These bite-sized chapters offer new ways of interpreting humanity’s blossoming digitalia, an archaeology done at the source of creation, use, and abandonment of our electronic selves.
An innovative study of the influence of black popular culture on modern American life; In any age and any given society, cultural practices reflect the material circumstances of people's everyday lives. According to Joel Dinerstein, it was no different in America between the two World Wars - an era sometimes known as the machine age - when innovative forms of music and dance helped a newly urbanized population cope with the increased mechanization of modern life. Grand spectacles such as the Ziegfield Follies and the movies of Busby Berkeley captured the American ethos of mass production, with chorus girls as the cogs of these fast, flowing pleasure vehicles. Yet it was African American culture, Dinerstein argues, that ultimately provided the means of aesthetic adaptation to the accelerated tempo of modernity. Drawing on a legacy of engagement with and resistance to technological change, with deep roots in West African dance and music, black artists developed new cultural forms that sought to humanize machines. In The Ballad of John Henry, the epic toast Shine, and countless blues songs, African Americans first addressed the challenge of industrialization. Jazz musicians drew
Language Machines questions any easily progressive model of technological change, demonstrating the persistence rather than the obsolescence of language technologies over time, the continuous and complicated overlap of pens, presses, screens and voice. In these essays new technologies do not simply replace, but rather draw upon, absorb, displace and resituate earlier technologies.
To most people, technology has been reduced to computers, consumer goods, and military weapons; we speak of "technological progress" in terms of RAM and CD-ROMs and the flatness of our television screens. In Human-Built World, thankfully, Thomas Hughes restores to technology the conceptual richness and depth it deserves by chronicling the ideas about technology expressed by influential Western thinkers who not only understood its multifaceted character but who also explored its creative potential. Hughes draws on an enormous range of literature, art, and architecture to explore what technology has brought to society and culture, and to explain how we might begin to develop an "ecotechnology" that works with, not against, ecological systems. From the "Creator" model of development of the sixteenth century to the "big science" of the 1940s and 1950s to the architecture of Frank Gehry, Hughes nimbly charts the myriad ways that technology has been woven into the social and cultural fabric of different eras and the promises and problems it has offered. Thomas Jefferson, for instance, optimistically hoped that technology could be combined with nature to create an Edenic environment; Lewis Mumford, two centuries later, warned of the increasing mechanization of American life. Such divergent views, Hughes shows, have existed side by side, demonstrating the fundamental idea that "in its variety, technology is full of contradictions, laden with human folly, saved by occasional benign deeds, and rich with unintended consequences." In Human-Built World, he offers the highly engaging history of these contradictions, follies, and consequences, a history that resurrects technology, rightfully, as more than gadgetry; it is in fact no less than an embodiment of human values.
The Computer Culture Reader brings together a multi-disciplinary group of scholars to probe the underlying structures and overarching implications of the ways in which people and computers collaborate in the production of meaning. The contributors navigate the heady and sometimes terrifying atmosphere surrounding the digital revolution in an attempt to take its measure through examinations of community and modes of communication, representation, information-production, learning, work, and play. The authors address questions of art, reality, literacy, history, heroism, commerce, crime, and death, as well as specific technologies ranging from corporate web portals and computer games to social networking applications and virtual museums. In all, the essayists work around and through the notion that the desire to communicate is at the heart of the digital age, and that the opportunity for private and public expression has taken a commanding hold on the modern imagination. The contributors argue, ultimately, that the reference field for the technological and cultural changes at the root of the digital revolution extends well beyond any specific locality, nationality, discourse, or discipline. Consequently, this volume advocates for an adaptable perspective that delivers new insights about the robust and fragile relationships between computers and people.
From everyday apps to complex algorithms, Ruha Benjamin cuts through tech-industry hype to understand how emerging technologies can reinforce White supremacy and deepen social inequity. Benjamin argues that automation, far from being a sinister story of racist programmers scheming on the dark web, has the potential to hide, speed up, and deepen discrimination while appearing neutral and even benevolent when compared to the racism of a previous era. Presenting the concept of the “New Jim Code,” she shows how a range of discriminatory designs encode inequity by explicitly amplifying racial hierarchies; by ignoring but thereby replicating social divisions; or by aiming to fix racial bias but ultimately doing quite the opposite. Moreover, she makes a compelling case for race itself as a kind of technology, designed to stratify and sanctify social injustice in the architecture of everyday life. This illuminating guide provides conceptual tools for decoding tech promises with sociologically informed skepticism. In doing so, it challenges us to question not only the technologies we are sold but also the ones we ourselves manufacture. Visit the book's free Discussion Guide here.
This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices to codify, process and modulate human capacities and actions. With the shift from a broadcast to an interactive media system, advertisers have reinvented themselves as the strategic interface between computational media systems and the lived experience and living bodies of consumers. Where once advertising relied predominantly on symbolic appeals to affect consumers, it now centres on the use of computational devices that codify, monitor, analyse and control their behaviours. Advertisers have worked to stimulate and harness consumer participation for several generations. Consumers undertook the productive work of making brands a part of their cultural identities and practices. With the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the living body available to the experimental capacities of media platforms and devices. In this mode of advertising brands become techno-cultural processes that integrate calculative and cultural functions. Brand Machines, Sensory Media and Calculative Culture conceptualises and theorises these significant changes in advertising. It takes consumer participation and its interconnectedness with calculative media platforms as the fundamental aspect of contemporary advertising and critically investigates how advertising, consumer participation and technology are interrelated in creating and facilitating lived experiences that create value for brands.
The more human knowledge increases, the more signs grow and, with this expansion, the more the boundaries of the science that studies signs also grows. In Semiotics Unbounded, Susan Petrilli and Augusto Ponzio explain the explosion of the sign network in the era of global communication and discuss the important theoretical responses offered by semiotics. Providing a much-needed introductory guide to the subject, Petrilli and Ponzio explore the ever-growing frontiers of semiotics through the thought of prominent sign scholars such as Charles Peirce, Victoria Welby, Mikhail Bakhtin, Charles Morris, and Thomas Sebeok. In an era of global communication, a global approach is necessary, and what may seem to be the whole, is only a part - a view being at once globalizing and open. Each and every sign is never self-sufficient and closed but exists always in a relation of otherness. This is true of the signs forming animals and human beings, individuals and communities, and involves the implication of all living beings in the life of all others. Semiotics Unbounded offers a new and original survey of the science of signs, evaluating it in relation to the problems of our time, not only of a scientific order, but also the problems concerning everyday social life.
Mark Poster considers how new media&—from TiVO to digital file sharing&—affects society, and he traces its implications for cultural theory and progressive political change.