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Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011. The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone." But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success. Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplaceable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible.
Shares numerous tips and techniques for maximizing the features of the iPhone 4S, including coverage of such functions as FaceTime video calling, HD video recording, and simultaneous apps.
The Genius is in. You don't have to be a genius to switch from a PC to a Mac. But if you want to make the move with less hassle, put this savvy Portable Genius guide to work. Want to share data between your Mac and your PC? Understand the differences between Mac OS®X and Windows®? Learn how to perform everyday Mac tasks? Transfer important stuff like calendars, contact lists, and music? You'll find cool and useful Genius tips, full-color screenshots, and pages of easy-to-access shortcuts and tools that will save you loads of time and let you enjoy your Mac to the max. Paul McFedries is the president of Logophilia Limited, a technical writing company. He has written more than four dozen books that have sold more than two million copies worldwide. These books include Macs Portable Genius, Teach Yourself VISUALLY Macs, and Teach Yourself VISUALLY Windows Vista. Paul encourages all readers to drop by his Web site, www.mcfedries.com. Portable GENIUS Fun, hip, and straightforward, the new Portable Genius series gives forward-thinking Apple users useful information in handy, compact books that are easy to navigate and don't skimp on the essentials. Collect the whole series and make the most of your Apple digital lifestyle.
Facts, tips, and secrets for using the powerful—but less obvious—features of a Mac Packed with tricks, tools, and shortcuts that you may not discover by simply working with a program or software on your Mac, Macs Portable Genius, 2nd Edition reveals smart and innovative ways to execute various tasks that can save you time and hassle. Its handy smaller trim size makes it easy for you to find essential information, coupled with savvy advice on everything from simple tasks like getting started to intermediate information and hip tips that cover how to use Macs and related hardware. Reveals facts, tips, and secrets to help you get the most out of your Apple hardware and software and maximize their features Shows you how to browse the web with Safari, troubleshoot and maintain your Mac, and have fun with your iPod, iPhone, or iPad and iTunes and listen to music and podcasts Walks you through switching from an older version of another Mac Features a handy trim size so that you can quickly find essential information on the hottest tips, tricks, and savvy advice Authored by veteran author Paul McFedries, whose authoritative, no-nonsense—yet friendly and readable—writing style has sold more than three million copies of his books worldwide Macs Portable Genius, 2nd Edition shares all the coolest information about Mac hardware and software, Apple mobile devices and iTunes, troubleshooting, and maintenance so that you and your Mac can work at your fullest potential.
The Genius is in. You don't have to be a genius to use a MacBook. But if you want to get the very most out of yours, put this savvy Portable Genius guide to work. Want to connect your MacBook to other Macs? Use Expose to its fullest potential? Troubleshoot? You'll find cool and useful Genius tips, insider secrets, full-color screenshots, and pages of easy-to-access shortcuts and tools that will save you loads of time and make your MacBook IQ soar. Portable GENIUS Fun, hip, and straightforward, the new Portable Genius series gives forward-thinking Apple users useful information in handy, compact books that are easy to navigate and don't skimp on the essentials. Collect the whole series and make the most of your Apple digital lifestyle.
Enjoy your MacBook Air to the max with this handy guide by your side! Packed with tips and techniques on everything from getting started with the MacBook Air to taking advantage of all its remote features and accessories, this fun, hip, and portable guide has just what you need to confidently get started with the MacBook Air. In this latest edition, veteran author Paul McFedries covers an assortment of new topics including the new OS X Lion, Intel's latest Sandybridge processor, Thunderbolt, and the backlit keyboard. Offers helpful tips that cover how to maximize the power of the newest MacBook Air Covers all the key skills, tools, and shortcuts to make you a more efficient MacBook Air user Features Genius icons to show you the smartest way to do things Helps save you time and avoid hassles as you get up to speed MacBook Air Portable Genius, Third Edition features savvy advice, tips, tricks, and techniques so you can get started using your MacBook Air today.
Annotation This muscular guide explains how to administer, deploy and update the next generation of Mac's OS X server, Lion.
If you want to get the very most out of your Mac, put this savvy Portable Genius guide to work. Want to set up your Mac's new Mini DisplayPort? Run Windows? Sync your downloaded or rented movies with your iPhone or iPad? E-mail yourself a birthday reminder? You'll find cool and useful Genius tips, full-color screenshots, and pages of easy-to-access shortcuts and tools that will save you loads of time and let you enjoy your Mac to the max.
Simply the easiest way to learn Mac OS X Snow Leopard Mac OS X Snow Leopard is Apple's newest version of Mac OS X and combines the reliability of UNIX with the ease of use of Macintosh. This introductory guide offers you a basic understanding of the new Mac OS X operating system and some of the most common peripherals associated with it. You'll learn essential tasks for working with files, connecting printers, scanners and other peripherals, exploring iPhoto and iMovie applications, and you'll discover what MobileMe is all about. Full-color screenshots and illustrations combine with straightforward, step-by-step instructions in order to show you how to get the most from your Mac OS X Snow Leopard operating system. A basic, straightforward introduction to all the essentials of the new Mac operating system: Snow Leopard Offers easy-to-find information and clear explanations on basic tasks such as finding files, organizing and sharing digital content, using iPhoto and iMovie, and more Features large, full-color screen shots and illustrations to enhance your understanding of Mac OS X Snow Leopard If you're looking to gain a solid understanding of the new Mac OS X operating system, then this is the book for you.
Advice and techniques that you need to get the job done. Looking for ways to streamline your work so that you can focus on maximizing your time? In Depth provides specific, tested, and proven solutions to the problems you run into every day–things other books ignore or oversimplify. This is the one book that you can rely on to answer all the questions you have now and will have in the future. In Depth offers: Comprehensive coverage with detailed solutions Breakthrough techniques and shortcuts that are unavailable elsewhere Practical, real-world examples with nothing glossed over or left out Troubleshooting help for tough problems you can’t fix on your own Outstanding authors recognized worldwide for their expertise and teaching style Quick information via sidebars, tips, reminders, notes, and warnings In Depth is the only tool you need to get more done in less time! CATEGORY: Macintosh Operating System COVERS: Mac OS X 10.6 Snow Leopard