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Learn how to use the basic design tools that already come with your Mac—iLife, AppleWorks, TextEdit, and more. What if it were just you and your Macintosh stranded on a desert island? Would you have the tools and skills necessary to design your way out of the situation—to create a flyer to stick in bottles, a Web site to alert people to your situation, a movie to document your adventure? If you’d remembered to bring along this handy guide, you would! In this witty and engaging full-color book, author Andrew Shalat shows you how to accomplish a surprising number of design projects using the Apple iLife, iWork, and AppleWorks suites of applications, .Mac services, and the tools that come with Mac OS X. Andrew shows how to create the projects using the simplest Mac tools, from TextEdit and Grab. Then, in sections called “For a Few Bucks More,” Andrew demonstrates how to create the same projects using the tools that are part of Apple’s own easy-to-use and powerful software suites and services. Divided into three main sections—print, Web, and video—this book demonstrates how to: • Make postcards, flyers, business cards, and logos with TextEdit, AppleWorks, and Pages. • Put together Web pages using .Mac, iWork, iPhoto, AppleWorks. • Make videos using iPhoto, GarageBand, and iMovie. Plus, the book offers up plenty of tips and rules of thumb to guide your design.
MacLife is the ultimate magazine about all things Apple. It’s authoritative, ahead of the curve and endlessly entertaining. MacLife provides unique content that helps readers use their Macs, iPhones, iPods, and their related hardware and software in every facet of their personal and professional lives.
The must-read summary of Leander Kahney's book: "Inside Steve's Brain: The Principles that Guide Steve Jobs as He Launches Killer Products, Attracts Fanatically Loyal Customers, and Manages Some of the World’s Most Powerful Brands". This complete summary of the ideas from Leander Kahney's book "Inside Steve's Brain" shows that Steve Jobs has single-handedly revolutionised the personal computer industry, built Pixar, dramatically changed the music industry and turned around a Fortune 500 company in dire straits. He has the reputation of being a tricky person to work with, but he’s a self-made billionaire who must be doing something right. This summary analyses Steve Jobs’ career, identifying some key personality traits which have propelled him to the top. It also looks at each trait, and demonstrates how it’s helped him in crucial decisions. For example, Jobs is focused: he’s aware of what he’s good at, and what he’s not. He delegates the latter in order to focus on the former. He takes that philosophy into a wider arena, by always concentrating on what Apple does best as well. Jobs is a perfectionist: this has meant that good projects have been killed, and that product design takes longer. But this has paid off, because Apple has won countless design awards and intuitive design is one of its USPs. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To lear more, read "Inside Steve's Brain" and discover a fascinating book, combining biographical detail with business advice and strategy analysis.
MacLife is the ultimate magazine about all things Apple. It’s authoritative, ahead of the curve and endlessly entertaining. MacLife provides unique content that helps readers use their Macs, iPhones, iPods, and their related hardware and software in every facet of their personal and professional lives.
"Richard Harrington and Robbie Carman show you how to create professional video on the Mac. In this series, they share videos and project files using real world examples in Final Cut Studio and Adobe Creative Suite. From pre-production to post, and accomplishing it all within a tight schedule, this podcast series gives you a sample of what you can learn using their book, Video Made on the a Mac."--Publisher description.
MacLife is the ultimate magazine about all things Apple. It’s authoritative, ahead of the curve and endlessly entertaining. MacLife provides unique content that helps readers use their Macs, iPhones, iPods, and their related hardware and software in every facet of their personal and professional lives.
Cocoa programming is not only the favored development environment for Mac OS X, it’s also a primary tool for creating iPhone and iPod Touch software. That makes this a great time to learn Cocoa, and Cocoa Programming for Mac OS X For Dummies is the ideal place to start! This book gives you a solid foundation in Cocoa and the unusual syntax of Objective-C. You’ll learn what’s new in Cocoa frameworks and create an application step by step. For example, you can: See how Xcode underlies your applications as the main component of Apple’s IDE Examine the basics of the Objective-C language, the elements of a Cocoa interface, and object-oriented programming Use Xcode and Interface Builder Spruce up your apps with audio, video, Internet features, stylized text, and more Create applications with the stunning graphics for which Macs are famous See how to build apps with multiple documents and even executables that aren’t traditional Mac apps Use all the exciting new Cocoa features Work with Cocoa numbers, arrays, Booleans, and dates Build document-based applications Simplify with key-value coding The better you understand Cocoa programming, the better the applications you can create for Mac OS X, iPhone, and iPod Touch. Cocoa Programming for Mac OS X For Dummies makes it easy and fun! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
One of the newest references in the practical TIPS series focuses on specific computer-aided design and production tasks and issues for those who work on either the Macintosh or the PC platform for print or electronic publication. Topics include electronic file types and uses, fonts, data storage, scanning and resolution, prepress, color calibration, modems, multimedia, web site design, and much more. Illus.
* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.