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'Luxury in the 18th Century' explores the political, economic, moral and intellectual effects of the production and consumption of luxury goods, and provides a broadly-based account from a variety of perspectives, addressing key themes of economic debate, material culture, the principles of art and taste, luxury as 'female vice' and the exotic.
Published to accompany an exhibition on view at the J. Paul Getty Museum, Los Angeles, Apr. 26-Aug. 7, 2011, and at the Museum of Fine Arts, Houston, Sept. 18-Dec. 10, 2011.
In this book, Maxine Berg explores the invention, making, and buying of new, semi-luxury, and fashionable consumer goods during the eighteenth century. It follows these goods, from china tea ware to all sorts of metal ornaments such as candlesticks, cutlery, buckles, and buttons, as they were made and shopped for, then displayed in the private domestic settings of Britain's urban middling classes. It tells the stories and analyses the developments that led from a global trade in Eastern luxuries beginning in the sixteenth century to the new global trade in British-made consumer goods by the end of the eighteenth century. These new products, regarded as luxuries by the rapidly growing urban and middling-class people of the eighteenth century, played an important part in helping to proclaim personal identities,and guide social interaction. Customers enjoyed shopping for them; they took pleasure in their beauty, ingenuity or convenience. All manner of new products appeared in shop windows; sophisticated mixed-media advertising seduced customers and created new wants. This unparalleled 'product revolution' provoked philosophers and pundits to proclaim a 'new luxury', one that reached out to the middling and trading classes, unlike the elite and corrupt luxury of old. Luxury and Pleasure in Eighteenth Century Britain is cultural history at its best, built on a fresh empirical base drawn directly from customs accounts, advertising material, company papers, and contemporary correspondence. Maxine Berg traces how this new consumer society of the eighteenth century and the products first traded, then invented to satisfy it, stimulated industrialization itself. Global markets for the consumer goods of private and domestic life inspired the industrial revolution and British products 'won the world'.
The role and growth of the marchands merciers and the local and international trade in luxury items that developed in 18th century Paris is the subject of this scholarly study.
Luxury and Pleasure in Eighteenth-Century Britain explores the invention, making, and buying of new, semi-luxury, and fashionable consumer goods during the eighteenth century. It follows these goods, from china tea ware to all sorts of metal ornaments such as candlesticks, cutlery, buckles, and buttons, as they were made and shopped for, then displayed in the private domestic settings of Britain's urban middling classes. It tells the stories and analyses the developmentsthat led from a global trade in Eastern luxuries beginning in the sixteenth century to the new global trade in British-made consumer goods by the end of the eighteenth century.These new products, regarded as luxuries by the rapidly growing urban and middling-class people of the eighteenth century, played an important part in helping to proclaim personal identities,and guide social interaction. Customers enjoyed shopping for them; they took pleasure in their beauty, ingenuity or convenience. All manner of new products appeared in shop windows; sophisticated mixed-media advertising seduced customers and created new wants. This unparalleled 'product revolution' provokedphilosophers and pundits to proclaim a 'new luxury', one that reached out to the middling and trading classes, unlike the elite and corrupt luxury of old.Luxury and Pleasure in Eighteenth-Century Britain is cultural history at its best, built on a fresh empirical base drawn directly from customs accounts, advertising material, company papers, and contemporary correspondence. Maxine Berg traces how this new consumer society of the eighteenth century and the products first traded, then invented to satisfy it, stimulated industrialization itself. Global markets for the consumer goods of private and domestic life inspired the industrialrevolution and British products 'won the world'.
Matt Erlin considers books and the culture around books during this period, focusing specifically on Germany where literature, and the fine arts in general, were the subject of soul-searching debates over the legitimacy of luxury.
We live in a world obsessed by luxury. Long-distance airlines compete to offer first-class sleeping experiences and hotels recommend exclusive suites where you are never disturbed. Luxury is a rapidly changing global industry that makes the headlines daily in our newspapers and on the internet. More than ever, luxury is a pervasive presence in the cultural and economic life of the West - and increasingly too in the emerging super-economies of Asia and Latin America. Yet luxury is hardly a new phenomenon. Today's obsession with luxury brands and services is just one of the many manifestations that luxury has assumed. In the middle ages and the Renaissance, for example, luxury was linked to notions of magnificence and courtly splendour. In the eighteenth century luxury was at the centre of philosophical debates over its role in shaping people's desires and oiling the wheels of commerce. And it continues to morph today, with the growth of the global super-rich and increasing wealth polarization. From palaces to penthouses, from couture fashion to lavish jewellery, from handbags to red wine, from fast cars to easy money, Peter McNeil and Giorgio Riello present the first ever global history of luxury, from the Romans to the twenty-first century: a sparkling and ever-changing story of extravagance, excess, novelty, and indulgence.
Shapely Bodies: The Image of Porcelain in Eighteenth-Century France constructs the first cultural history of porcelain making in France. It takes its title from two types of “bodies” treated in this study: the craft of porcelain making shaped clods of earth into a clay body to produce high-end commodities and the French elite shaped human bodies into social subjects with the help of makeup, stylish patterns, and accessories. These practices crossed paths in the work of artisans, whose luxury objects reflected and also influenced the curves of fashion in the eighteenth century. French artisans began trials to reproduce fine Chinese porcelain in the 1660s. The challenge proved impossible until they found an essential ingredient, kaolin, in French soil in the 1760s. Shapely Bodies differs from other studies of French porcelain in that it does not begin in the 1760s at the Sèvres manufactory when it became technically possible to produce fine porcelain in France, but instead ends there. Without the secret of Chinese porcelain, artisans in France turned to radical forms of experimentation. Over the first half of the eighteenth century, they invented artificial alternatives to Chinese porcelain, decorated them with French style, and, with equal determination, shaped an identity for their new trade that distanced it from traditional guild-crafts and aligned it with scientific invention. The back story of porcelain making before kaolin provides a fascinating glimpse into the world of artisanal innovation and cultural mythmaking. To write artificial porcelain into a history of “real” porcelain dominated by China, Japan, and Meissen in Saxony, French porcelainiers learned to describe their new commodity in language that tapped into national pride and the mythic power of French savoir faire. Artificial porcelain cut such a fashionable image that by the mid-eighteenth century, Louis XV appropriated it for the glory of the crown. When the monarchy ended, revolutionaries reclaimed French porcelain, the fruit of a century of artisanal labor, for the Republic. Tracking how the porcelain arts were depicted in documents and visual arts during one hundred years of experimentation, Shapely Bodies reveals the politics behind the making of French porcelain’s image. Published by University of Delaware Press. Distributed worldwide by Rutgers University Press.
This volume charts the rise of consumer culture in Europe during the 17th and 18th centuries. Essays are included on France and Holland, but the focus is primarily on Britain. Themes discussed include art markets, collecting and display, and are set alongside those of value and luxury.
This collection brings together studies on the French decorative arts in the eighteenth century, extending from bookbinding, typography and engraving to those related specifically to the domestic interior: porcelain, upholstery and furniture. A collection of studies on the French decorative arts in the eighteenth century. Covers an extensive range of subjects from bookbinding, typography and engraving to porcelain, upholstery and furniture. Demonstrates how the advancement of knowledge in porcelain and loom technology resulted in new luxury goods to the glory of Absolutism. Looks at how Revolution demanded that political change be reflected in the details of everyday life, such as dress and furniture.