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An American patriot in occupied territory, Mercy finds herself falling for an enemy officer. Will she choose her country or her heart? Mercy Hayes never intended to return to Philadelphia while the redcoats occupy her home—until her cousin needs her. Mercy holds her nose—literally and figuratively—to come back to the city to help, trying to forget her last moments in the city and an encounter with a certain handsome enemy captain. Captain Lawrence Rogers knows that His Majesty’s troops cannot win the war unless they can sway the hearts and minds of Americans. But when Mercy Hayes joins him in Lord David Beaufort’s household, there’s only one heart Lawrence only cares to win. Lawrence and Mercy find themselves drawn to one another even while their loyalties threaten to tear them apart. Can these star-crossed lovers find a way forward together, or will the war come between them forever?
Could you choose between family and justice? Thomas Mayfield learned everything from his older brothers, including how to evade the law. A tragic event makes him question his life choices, and Mayfield realizes that maybe following in his brothers' footsteps is not the best path for him. To distance himself from his brothers’ criminal tendencies, Mayfield travels west to a small Texas town to accept a position as sheriff's deputy. When his brothers show up and wreak their havoc , Mayfield must choose between family and the law.
A devestating account of the inner workings of the George W. Bush administration, written with the extensive cooperation of former U.S. Treasury Secretary Paul O'Neill. As readers are taken to the very epicentre of government, this news-making book offers a definitive view of Bush and his closest advisers as they manage crucial domestic policies and global strategies within the most secretive White House of modern times.
When Verity inveigles the new vicar into a sham engagement, their relationship isn’t the only thing that’s fake. . . . Verity Hayes has the soul of an artist — but her heart belongs to the Reverend Mr. Henry Crofton. She’s tried everything she can think of to prove how perfect they are for each other, but he barely seems to notice she’s alive. With her family of noted patriots about to be run out of town by invading British Regulars, Verity has only days to show Henry she’s the perfect woman for him. Even if it means sacrificing who she really is. Henry Crofton came to the colonies to try to reclaim those poor lost sheep who’d strayed from their king. He never anticipated finding the most beautiful creature he’d ever seen. Despite his attachments back home, he finds himself paying more and more attention to Miss Verity Hayes. When Miss Hayes needs rescuing from her family’s marriage machinations, Henry does the only right thing: he agrees to her proposal of a fake engagement. But Verity is hiding the truth: the family pressure, like her personality, is totally fabricated. Can she find the courage to come clean before he finds out the hard way?
The Historian, witness of countless stories, comes upon one that may reveal something of his own. Aegon, a vile and eccentric old sorcerer, holds the key to a past the Historian has forgotten, but he's in no mood to share. Aegon is being hunted by the last of his own students, who have twisted their humanity in their thirst for power. Magic and madness are only pieces of the puzzle as the Historian moves to take control of the story, protect Aegon, and shift destiny itself. In his most personal story yet, the Historian finds that life, death, and love hang in the balance as he battles to save this story and find his own.
In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.
In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits. Stephen Butscher has reviewed the developments that have taken place since his original successful step-by-step guide was published and now includes 'pricing for customer loyalty' and 'e-loyalty' along with extra case studies. He takes you through all the necessary stages to research, plan and launch a programme that builds and develops the relationship between you and your customers, and emphasises value measurement and selection of the right benefits, enabling you to integrate the loyalty programme into every part of your organization. Customer Loyalty Programmes and Clubs includes case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more.
Discover all the romance of the Revolution as the Crofton and Hayes sisters fight for freedom for all men and women—and find love along the way. Be sure to start with the first book, A Gentleman’s Daughter, and the first collection (books 2-5)! Save >33% off list price! Featuring Devotion’s Cost: When Verity inveigles the new vicar into a sham engagement, their relationship isn’t the only thing that’s fake. . . . Verity Hayes has tried everything to show the Reverend Mr. Henry Crofton how perfect they are for each other, but he barely seems to notice she’s alive. With her family of noted patriots about to be run out of town by invading British Regulars, Verity has only days to show Henry she’s the perfect woman for him. Even if it means a small white lie—that immediately grows out of control. Henry agrees to her proposal of a fake engagement, Verity is hiding the truth: the family pressure, like her personality, is totally fabricated. Can she find the courage to come clean before he finds out the hard way? “A Debt Repaid,” a never-before-seen bonus story, exclusive to this collection: When Owen is once again in the line of fire, can he pull the trigger on David’s friend from his former life? Loyalty’s Price: An American patriot in occupied territory, Mercy finds herself falling for an enemy officer. Will she choose her country or her heart? Mercy Hayes never intended to return to Philadelphia while the redcoats occupy her home—until her cousin needs her. Captain Lawrence Rogers knows that His Majesty’s troops cannot win the war unless they can sway the hearts and minds of Americans. But when Mercy Hayes joins him in Lord David Beaufort’s household, there’s only one heart Lawrence only cares to win. Lawrence and Mercy find themselves drawn to one another even while their loyalties threaten to tear them apart. Can these star-crossed lovers find a way forward together, or will the war come between them forever? “Flight by Twelfth Night” from A Revolutionary Christmas: After months of writing, Mercy Hayes and Captain Lawrence Rogers finally reunite for Christmas with her family at the Columbiafield country estate. But when Lawrence asks her father for his blessing on their union, Mr. Hayes says no in no uncertain terms. Despite misgivings, Mercy agrees to elope. Can they find their happily ever after? “An Officer and a Gentleman,” a never-before-seen bonus story, exclusive to this collection (#2!): Captain John André has worked for weeks to pull off a smashing success for the Mischianza with the help of Mercy Hayes. Will all his plans come to naught? “A Long Road,” a never-before-seen bonus story, exclusive to this collection (#3!!): Fischer Marks has disliked Gilbert Brand from day one. A three-week road trip together for the brothers-in-law will either mend the breach—or get them both killed. Revolution’s Toll: A widow who may be ready to love again. A rakish duke who may not be reformed. Can they ever hope for a happy ending? Edward Beaufort, the Duke of Wessex, has traveled across an ocean in the midst of a war to find his little brother and heir. When David’s brother appears and his pitiable attempts to reconcile with David fall short, widow Helen Crofton agrees to help the poor duke in his lost cause. A notorious rake ill at ease around children, Edward is nothing Helen would want, were she ever to remarry. But their platonic camaraderie grows into something deeper. If he ever hopes to win back his brother and to earn Helen’s love, Edward must prove he’s no longer a man who could only break hearts.
This book is for those who are interested to know more about the recent trend of service loyalty and service switching among mobile phone service users. This timely and important book is an essential guide for researchers, policy makers, managers, and marketers to develop an insight to better strategize and effectively implement loyalty programs and prevent their customers from switching. The term loyalty is acknowledged as an important indicator of the likely success of a service business, whereas switching costs a service firm the customers future revenue stream. However, recent research revealed that, in many industries, satisfied customers also tend to switch. This book discusses the role of switching cost and consumer innovativeness in explaining consumers switching tendency. Last but not the least, this book offers a richer explanation about loyalty and switching phenomena than past studies that mostly discussed these two constructs in isolation. Nowadays, divided loyalty as well as switching became a common issue, which made it difficult for the company managers to retain their customers for a long time. With no exception, the mobile phone service market is also filled with divided loyal ones as well as switchers. This book presents some depth and breadth strategies for the mobile phone network service providers in order to manage such promiscuous customers.