A. F. Medina Pizzali
Published: 2001
Total Pages: 152
Get eBook
This paper describes the marketing of fresh and live fish, and gives examples of low-cost retailing equipment and facilities used in Bangkok, Kuala Lumpur, Manila and Singapore (City). It examines the status, problems and needs of workers in the fish retail trade, especially street vendors. Recommendations are put forward to promote the street fish-vending sector and improve fish retail marketing. More research is needed in this field.