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Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
La mejor estrategia está condenada al fracaso si no cuenta con el apoyo de los grupos de interés clave de la compañía. Hoy, es imposible abrirse paso en los mercados globales y generar un valor sostenido en el tiempo sin el apoyo de los empleados, inversores, clientes, medios de comunicación y reguladores, entre otros. Este libro explica todo lo necesario para alinear a los grupos de interés clave para las compañías. Mediante el ejemplo de 40 empresas, el autor muestra cómo crear una estrategia y su posterior implantación para brindar a la empresa una influencia clave para abrir mercados, obtener licencias para operar y minimizar numerosos problemas.
This book constitutes the refereed proceedings of the 5th International Workshop on Learning Technology for Education in Cloud, LTEC 2016, held in Hagen, Germany, in July 2016. The 25 revised full papers presented were carefully reviewed and selected from 51 submissions. The papers are organized in topical sections on learning technologies; learning tools and environment; MOOC for learning; problem solving and knowledge transfer; case study.
In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR
In business, success hinges not only on individual performance but on the vitality of the broader ecosystem in which a company operates. However, crafting a thriving ecosystem alone is not enough to ensure success. Equally vital is the ability to manage relationships within this ecosystem effectively, harnessing its potential to enhance overall performance. Moreover, startups face the daunting challenge of scalability, a pivotal factor in long-term sustainability. Yet, achieving scalability often proves elusive due to complexities in resource management and ecosystem development. Innovation and Resource Management Strategies for Startups Development is a comprehensive solution to the pressing issues of resource management, ecosystem development, and startup scalability. This unique reference book delves deep into these critical aspects, offering a wealth of ideas, case studies, and best practices alongside thorough theoretical analysis. We recognize the undeniable influence of resource management and ecosystems on startup scalability, and our objective is to enhance understanding in this domain. By examining the powerful concepts that have shaped development policy and dissecting the role of resource management and ecosystem development in current discourse, our book provides the necessary insights to identify inefficiencies and facilitate startup scalability. It goes beyond mere theory, fostering collaborative strategies among resources, ecosystems, and startups on a global scale, ultimately contributing to social and economic development.
Empowerment, Transparency, Technological Readiness and their Influence on Financial Performance, from a Latin American Perspective showcases in-depth analysis, allowing companies to obtain information for a broader vision to help make decisions about intervention, market performance and strategy development possibilities.