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Applied Statistics in Business and Economics, 7th edition, provides real meaning to the use of statistics in the real world by using real business situations and real data while appealing to students who want to know the why rather than just the how. The text emphasizes thinking about data, choosing appropriate analytic tools, using computers effectively, and recognizing the limitations of statistics. It motivates student learning through applied current exercises and cases that provide real-world relevance and includes analytics in action, careers, and applications of big data, Artificial Intelligence, and machine learning (including ethical issues). The Doane and Seward authors work as a team, integrating the digital and eBook assets seamlessly. In recognition of a growing interest in analytics training beyond Excel, the textbook now provides an optional introduction to R with illustrations of topics in each chapter. Support for R is further enhanced with Learning Stats modules, tables of R functions, and R-compatible Excel data sets.
David Doane offers an Excel focused approach to using statistics in business. All statistical concepts are illustrated with applied examples immediately upon introduction.
Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.
Why make statistics harder than it has to be? Lind/Marchal/Mason: STATISTICAL TECHNIQUES IN BUSINESS AND ECONOMICS, 11/e is a perennial market best seller due to its comprehensive coverage of statistical tools and methods delivered in a student friendly, step-by-step format. The text is non-threatening and presents concepts clearly and succinctly with a conversational writing style. All statistical concepts are illustrated with solved applied examples immediately upon introduction. Modern computing tools and applications are introduced, but the text maintains a focus on presenting statistics content as oppose to technology or programming methods, and the eleventh edition continues as a ‘students’ text with increased emphasis on interpretation of data and results.lts.
Introductory Statistics 2e provides an engaging, practical, and thorough overview of the core concepts and skills taught in most one-semester statistics courses. The text focuses on diverse applications from a variety of fields and societal contexts, including business, healthcare, sciences, sociology, political science, computing, and several others. The material supports students with conceptual narratives, detailed step-by-step examples, and a wealth of illustrations, as well as collaborative exercises, technology integration problems, and statistics labs. The text assumes some knowledge of intermediate algebra, and includes thousands of problems and exercises that offer instructors and students ample opportunity to explore and reinforce useful statistical skills. This is an adaptation of Introductory Statistics 2e by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Blends tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. This fourth edition offers a balanced coverage of traditional and modern topics.
This text is an unbound, binder-ready edition. Written in a conversational tone, Freed, Understanding Business Statistics presents topics in a systematic and organized manner to help students navigate the material. Demonstration problems appear alongside the concepts, making the content easier to understand. By explaining the reasoning behind each exercise, students are more inclined to engage with the material and gain a clear understanding of how to apply statistics to the business world. Freed, Understanding Business Statistics is accompanied by WileyPLUS, a research-based, online environment for effective teaching and learning. This online learning system gives students instant feedback on homework assignments, provides video tutorials and variety of study tools, and offers instructors thousands of reliable, accurate problems (including every problem from the book) to deliver automatically graded assignments or tests. Available in or outside of the Blackboard Learn Environment, WileyPLUS resources help reach all types of learners and give instructors the tools they need to enhance course material. WileyPLUS sold separately from text.