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This text contains the best features of the "classic" zoology text, while adding eight expert contributors and a wealth of technology offerings. A comprehensive volume featuring a total integration of the text and supporting website. Keywords or phrases throughout the text are highlighted to indicate a "hotlink" to the website where more information can be found. This 11th edition offers a wealth of technology products for you and your students and focuses on a "contemporary" revision. A market survey recommended that we reduce the number of chapters dealing with basic biological principles. Therefore, Parts 1 and 2 have been combined and the presentation condensed. Coverage of other topics, including biotechnology and conservation, have been expanded to satisfy market changes. General biology topics have been decreased in favour of more depth in the diversity chapters.
Laboratory Studies in Integrated Principles of Zoology uses a comprehensive, phylogenetic approach in emphasizing basic biological principles, animal form and function, and evolutionary concepts. This introductory lab manual is ideal for a one- or two-semester course. The new edition expertly combines up-to-date coverage with the clear writing style and dissection guides that have distinguished this manual from edition to edition.
Exploring Zoology: A Laboratory Guide is designed to provide a comprehensive, hands-on introduction to the field of zoology.Ê This manual provides a diverse series of observational and investigative exercises, delving into the anatomy, behavior, physiology, and ecology of the major invertebrate and vertebrate lineages.
A charming guide to the mindful practice of observing and appreciating the magnificent colors of autumn foliage. Reconnect with nature through the quiet practice of leaf-peeping. Every autumn, we're graced with a breathtaking spectacle as the leaves turn from green to amber and gold. But how often do we stop to appreciate it? In this charming book, discover the fascinating science of leaf-turning, practical tips on where to find foliage, musings on what we can learn from the perennial, cyclical nature of leaves, as well as grounding rituals that encourage mindful observation of this stunning natural phenomenon. Line drawings and a textured case add a lovely visual and tactile component, and the petite trim size makes this perfect for taking on an adventure. At once meditative and insightful, LEAF PEEPING reminds us of the value of slowing down and paying attention to the many wonders that surround us. NATURE AS THERAPY: The activities are easy and accessible to everyone who enjoys spending time outside. LEAF PEEPING will appeal to anyone who is looking for simple ways to practice mindfulness. UNIQUE CONTENT: The hyper-specific topics in this series stand apart from other general nature books in this category, offering clear gifting moments and recipients. LEAF PEEPING is the first of its kind: Not only does it provide tips on where to find fall foliage, but it also provides fascinating tidbits about the science of leaf-turning and the culture of leaf-peeping, as well as mindful practices inspired by the cyclical nature of leaves. MAKES A LOVELY GIFT: The POCKET NATURE series makes a thoughtful gift for a wide range of folks for nearly any occasion, gifted alongside outdoor gear or tucked in a holiday stocking. Perfect for: Nature lovers Fans of autumn East Coasters and those visiting the East Coast to leaf-peep Mindfulness practitioners Meditators People looking to slow down and disconnect People who purchased MINDFULNESS CARDS or NATURE MEDITATIONS
Emphasizing the central role of evolution in generating diversity, this book describes animal life and the fascinating adaptations that enable animals to inhabit so many ecological niches.
Authoritative, thorough, and engaging, Life: The Science of Biology achieves an optimal balance of scholarship and teachability, never losing sight of either the science or the student. The first introductory text to present biological concepts through the research that revealed them, Life covers the full range of topics with an integrated experimental focus that flows naturally from the narrative. This approach helps to bring the drama of classic and cutting-edge research to the classroom - but always in the context of reinforcing core ideas and the innovative scientific thinking behind them. Students will experience biology not just as a litany of facts or a highlight reel of experiments, but as a rich, coherent discipline.
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Biology: How Life Works was written in response to recent and exciting changes in biology, education, and technology with the goal of helping students to think like biologists. The text, visual program, and assessments were developed together to provide students with the best resources to gain an understanding of modern biology. Content is selected carefully, is integrated to illustrate the connections between concepts, and follows six themes that are crucial to biology: the scientific method, chemical and physical principles, cells, evolution, ecological systems, and human impact. The second edition continues this approach, but includes expanded coverage of ecology, new in-class activities to assist instructors in active teaching, new pedagogical support for visual synthesis maps, and expanded and improved assessment.
A Photographic Atlas for the Biology Laboratory, Seventh Edition by Byron J. Adams and John L. Crawley is a full-color photographic atlas that provides a balanced visual representation of the diversity of biological organisms. It is designed to accompany any biology textbook or laboratory manual.