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This thoroughly updated new edition of this title draws on a wealth of captivating applications to show readers how economics shed light on business, politics, world affairs, and everyday life.
Created specifically for the economics course as taught in business schools, Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today’s globalized business world, with strong examples, integrated technology, and practical pedagogy. Integrated business and policy briefs, in-depth case studies, chapter-ending business applications, thoroughly explained graphs and a battery of simple but useful learning tools support the intersection of theory and practice. It’s accompanied by a robust media component, SaplingPlus, which combines Sapling’s acclaimed online homework with a complete e-book and all interactive features for the text.
"Our fourth streamlined edition arrives in the midst of some of the most dramatic upheavals ever witnessed, both in the economy generally and in higher education in particular. The COVID-19 pandemic has produced levels of unemployment not seen since the Great Depression and has created dramatic changes in the ways we teach across educational institutions at every level. These developments have reinforced our confidence in the instructional philosophy that motivated us to produce our first edition"--
Principles of Microeconomics teaches microeconomic concepts and theories in a concise, clear manner. It provides insight into the behavior of three important economic agents - individuals, firms, and governments - and discusses the interactions between these agents in a market economy. It explores how this behavior is manifested across a wide variety of countries and cultures including the United States, Europe, Asia, and the Middle East. Students will master economic models, supply and demand theory, markets in action, and market structures through real-world applications. Principles of Microeconomics makes topics and concepts accessible and relevant through the use of high-interest examples such as the economics of superstars, the Arab Spring, Scotland independence vote, rising inequality, minimum wage, decline in entrepreneurial activity, oil cartel, and marijuana legalization. Suitable for majors and non-majors, Principles of Microeconomics is written for introductory, lower division courses. Mehmet Serkan Tosun is the Barbara S. Campbell Distinguished Professor of Nevada Tax Policy at the University of Nevada, Reno. He is also the Economics Department Chair. He is an IZA Research Fellow, OIPA Affiliate at Oxford, and ERF Research Fellow. He has been a consultant for the World Bank, IMF, and two UN agencies, among others. Pavel Yakovlev is associate professor of economics at Duquesne University and Mercatus Affiliated Scholar. He has written numerous academic articles and book chapters on a wide variety of topics, including economic growth, military spending, and taxation. Pavel is a recipient of the WVU Foundation Distinguished Doctoral Fellowship in social sciences. Antony Davies is associate professor of economics at Duquesne University, Mercatus Affiliated Senior Scholar, and Strata Research Fellow. He has authored over 150 op-eds for, among others, the Wall Street Journal and Los Angeles Times. Dr. Davies was Chief Financial Officer at Parabon Computation and Associate Producer at Moving Pictures Institute.
With this edition, Eric Chiang begins a new era for his acclaimed principles of economics textbook. Formerly CoreEconomics and now titled Economics: Principles for a Changing World, the new edition is thoroughly contemporary, fully integrated print/technology resource that adapts to the way you want to teach. As always, this concise book focuses on the topics most often covered in the principles course, but with this edition, it offers a stronger emphasis than ever on helping students apply an economic way of thinking to the overwhelming flow of data we face every day. Economics: Principles for a Changing World is fully informed by Eric Chiang’s experiences teaching thousands of students worldwide, both in person and online. Developing the text, art, media, homework, and ancillaries simultaneously, Chiang translates those experiences into a cohesive approach that embodies the book’s founding principles:To use technology as a tool for learning—before lectures, during class, when doing homework, and at exam timeTo help students harness the data literacy they’ll need as consumers of economic informationTo provide a truly global perspective, showing the different ways people around the world confront economic problems
"lthough many millions of dollars are spent each year on introductory economics instruction in American colleg-es and universities, the return on this investment has been disturbingly low. Studies have shown, for example, that several months after having taken a principles of economics course, former students are no better able to answer simple economics questions than others who never even took the course. Most students, it seems, leave our introductory courses without having learned even the most important basic economic principles"--
Microeconomics bridges the gap between today's theory and practice, with a strong empirical dimension that lets students tests theory and successfully apply it. With carefully crafted features and vivid examples, Goolsbee, Levitt, and Syverson's text helps answer two critical questions students ask, "Do people and firms really act as theory suggests?" and "How can someone use microeconomics in a practical way? LaunchPad is an interactive online resource that helps students achieve better results. LaunchPad combines an interactive e-book with high-quality multimedia content and ready-made assessment options, including LearningCurve, our adaptive quizzing resource, to engage your students and develop their understanding. Features included: • Pre-built Units for each chapter, curated by experienced educators, with media for that chapter organized and ready to assign or customize to suit your course. • All online resources for the text in one location, including an interactive e-book, LearningCurve adaptive quizzing (see below), interactive applets, Dynamic Figures with manipulable variables, CalcClips whiteboard videos, and more. • Powerful Online Homework Options, with algorithmically generated exercises including, precalculus quizzes, and more • Helpful analytics, with a Gradebook that lets you see how your class is doing individually and as a whole. • A streamlined and intuitive interface that lets you build an entire course in minutes. LearningCurve in Launchpad In a game-like format, LearningCurve adaptive and formative quizzing provides an effective way to get students involved in the coursework. It offers: • A unique learning path for each student, with quizzes shaped by each individual's correct and incorrect answers. • A Personalised Study Plan, to guide students' preparation for class and for exams. • Feedback for each question with live links to relevant e-book pages, guiding students to the reading they need to do to improve their areas of weakness. For more information on LaunchPad including how to request a demo, access our support centre, and watch our video tutorials, please visit here. Request a demo or instructor access.
Resource added for the Economics ?10-809-195? courses.