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Chang's best-selling general chemistry textbook takes a traditional approach and is often considered a student and teacher favorite. The book features a straightforward, clear writing style and proven problem-solving strategies. It continues the tradition of providing a firm foundation in chemical concepts and principles while presenting a broad range of topics in a clear, concise manner.
David Myers’ new partnership with coauthor C. Nathan DeWall matches two dedicated educators and scholars, each passionate about teaching psychological science through writing and interactive media. With this new edition of the #1 bestselling Psychology, Myers and DeWall take full advantage of what an integrated text/media learning combination can do. New features move students from reading the chapter to actively learning online: How Would You Know puts students in the role of scientific researcher and includes tutorials on key research design principles; Assess Your Strengths self-tests help students learn a little more about themselves, and include tips about nurturing key strengths. These and other innovations rest on the same foundations that have always distinguished a new David Myers edition—exhaustive updating (hundreds of new citations), captivating writing, and the merging of rigorous science with a broad human perspective that engages both the mind and heart.
Hunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: • A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like Career Tips,Executive Perspectives and Today’s Professional Interviews make marketing relevant and engaging for the student and can found in every chapter. • Integration of key topics that are part of the daily fabric of marketing— globalization, social media, ethics, and marketing analytics. These are covered THROUGHOUT the product and not in a single chapter. • Seamlessly integrated results-driven technology. Shane Hunt writes all of the Connect application exercises and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. • The right content for a semester-long course. Chapters are direct, concise,and approachable in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.
Observe nature, be inspired by it and start experimenting. These are the tenets upon which Loose Leaf was created by botanical designers Wona Bae and Charlie Lawler. In their stunning book, Loose Leaf, they show us the many ways we can get creative with nature. It's filled with ways to bring the beauty of nature into our homes and our lives. Each chapter is dedicated to design with different natural materials such as cut flowers and foliage, sculptural medium and living plants. 10 projects explore the full range of Wona and Charlie's unique sculptures and botanical installations. In each project they show us practical ways to get creative with nature, including how to make items such as seasonal wreaths, hanging gardens, organic sculptures as well as the secrets behind their signature Monstera chandeliers. Loose Leaf harnesses the belief that by bringing the outside in through design with natural material such as plants and flowers, you can realise the importance of nature and learn its nobility. It showcases earthy and inventive flower and foliage arrangements for your home with basic information on the types of vegetation that work together harmoniously. From your own backyard to urban roadsides and far-flung coastlines, Loose Leaf's incredible botanical art will kick-start your own ideas and creativity.
"Human anatomy and physiology is a fascinating subject. However, students can be overwhelmed by the complexity, the interrelatedness of concepts from different chapters, and the massive amount of material in the course. Our goal was to create a textbook to guide students on a clearly written and expertly illustrated beginner's path through the human body. An Integrative Approach One of the most daunting challenges that students face in mastering concepts in an anatomy and physiology course is integrating related content from numerous chapters. Understanding a topic like blood pressure, for example, requires knowledge from the chapters on the heart, blood vessels, kidneys, and how these structures are regulated by the nervous and endocrine systems. The usefulness of a human anatomy and physiology text is dependent in part on how successfully it helps students integrate these related concepts. Without this, students are only acquiring what seems like unrelated facts without seeing how they fit into the whole. To adequately explain such complex concepts to beginning students in our own classrooms, we as teachers present multiple topics over the course of many class periods, all the while balancing these detailed explanations with refreshers of content previously covered and intermittent glimpses of the big picture. Doing so ensures that students learn not only the individual pieces, but also how the pieces ultimately fit together. This book represents our best effort to replicate this teaching process. In fact, it is the effective integration of concepts throughout the text that makes this book truly unique from other undergraduate anatomy and physiology texts"--
Connecting research and results. As a master teacher John Santrock connects students to current research and real-world application, helping students see how developmental psychology plays a role in their own lives and future careers. Through an integrated, personalized digital learning program, students gain the insight they need to study smarter and improve performance -- Provided by the publisher.
Natural Disasters, 11th edition focuses on explaining how the normal processes of Earth concentrate their energies and deal heavy blows to humans and their structures. Students have a natural curiosity about natural disasters and why they occur. This text explains why natural disasters occur by interweaving the themes of Energy sources, Plate tectonics, climate change, Earth Processes, geologic time, the complexities of multiple variables operating simultaneously throughout the text. Detailed and interesting Case histories are also intertwined with current content to give students a broad historical understanding of our dynamic and evolving planet.
Financial and Managerial Accounting: The Basis for Business Decisions continues to offer a solid foundation for students who are learning basic accounting concepts. Known for giving equal weight to financial and managerial topics, the authors emphasize the need for a strong foundation in both aspects of accounting. Hallmarks of the text - including the solid Accounting Cycle Presentation, managerial decision making, relevant pedagogy, and high quality, end-of-chapter material—have been updated throughout the book.