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The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
In this handbook methods are given to determine soil characteristics, organic matter compounds, phosphorus in soil, nitrogen fixation, soil solution sampling, plant nutrient uptake and the nitrogen availability
This book presents a broad, general introduction to the processing of Sol-Gel technologies. This updated volume serves as a general handbook for researchers and students entering the field. This new edition provides updates in fields that have undergone rapid developments, such as Ceramics, Catalysis, Chromatropgraphy, biomaterials, glass science, and optics. It provides a simple, compact resource that can also be used in graduate-level materials science courses.
The Longman Exams Skills series is for students preparing for the First Certificate and Proficiency exams. The books in each set provide through preparation for each of the papers with lots of practice based on real exam tasks.