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This book tries to describe the formal long-range planning process of Japanese corporations, to analyze the formal strategic decision making process and to find theories through this analysis.
This book shows how the people carrying out industrial commercial development perform the vital functions and deals with the organization and structure of commercial development. It describes the change in thinking of chemical companies from a product-oriented outlook to a business-oriented one.
If the management attitude, top management support, business organization and use of statistical method in forecasting technological change and economic conditions are accurate, long term planning can improve the efficiency, administrative aspects and management of the enterprise and contribute to the financial aspects stability and economic growth of USA. 2 case studies. Bibliography pp. 265-279. Many statistical tables.
This is a reprint of a previously published work. It deals with designing an appropriate plan for your business, focusing on strategic and long-range planning.