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View The Book Trailer Here: http: //www.youtube.com/watch?v=bsmnYM26ylI Analyzing the values in Hip Hop street culture in order to promote character development & pro-social values, we merge social-emotional skills with cognitive learning. The Live Above The Hype Hip Hop Life Skills Workbook includes 20 insightful lessons that initiate in depth self reflection in at-risk and beyond-risk male youth, while also enabling youth workers and parents to engage in meaningful and enlightening dialogue with these young people. By using Hip Hop culture as a common ground between adult and teen generations, this curriculum is to be used as a resource that promotes 4 Points Of Character Development: Violence Prevention Community Responsibility Self Awareness Responsible Decision Making These practical life lessons focus on healthy character development in regards to values, money, music, drugs, prison, gangs, anger, sports and relationships These practical lessons focus on healthy character. We analyze the consistent rewards and consequences of the choices many make based on value systems present in Hip Hop culture, as well as why many continue to uphold these value systems; questioning which values should be kept and which values should be let go. This workbook is authentically rooted in Hip Hop culture. It also includes a foreword by Dr. Michael Eric Dyson and artwork by Ronald "Riskie" Brent (2Pac/Makaveli). Live Above The Hype goes beyond analyzing song lyrics of today's most popular rappers and instead analyzes the value systems that draw many of our young people to these rappers."
This is a reprint of a previously published work. It deals with good mangement based on action and the judgment of the individual manager on deciding appropriate action.
Secure your investment gains and supercharge your results with this down-to-earth analysis of investing fundamentals Via powerful and unique insights, Ignore the Hype: Financial Strategies Beyond the Media-Driven Mayhem teaches readers how to keep their focus squarely on time-tested strategies for meeting their financial goals without getting distracted by a constant barrage of news headlines. The book takes a common-sense approach to the financial world that’s ideally suited to the everyday investor. It covers topics including: How to avoid competing against hedge funds in a game they’ve rigged What you can do today to avoid taxes tomorrow Wall Street’s Dirty Secret: Forecasting is just guessing Why some of your investments have worse odds than a casino game How the media circus can derail your financial plans Surviving a world where financial advisors don’t have to act in your best interest Ignore the Hype emphasizes the difference between short-term trading and long-term investing, how to filter the constant onslaught of information coming your way from every angle and separate the valuable content from the noise, and how to build a foundation for investment success based on common sense and academic research.
A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
The Author exposes and records America's curious sordid activities coast to coast that are well "Beneath the Hype". Over the last 30 years she has traveled through what most would consider "Dangerous Doors". She is the testimony of a "Survivor" and has recounted her life's travels. She has been involved in the sport and entertainment field more than 25 years and her knowledge of contracts without equal. Her credentials exceed most professionals in the field. She is a personal business manager to stars and is an experienced music analyst. She is an inventor, a performer, a speaker, a filmmaker, and a record label and music publisher. She's as old as the soul on your home stereo. Ms. Peggy better known as "This White Bitch Crazy" hit the streets in search of cover-ups on the "Streets of Gold" Philly. Her life's story crosses the boundaries of entertainment, sports, drugs and criminality. The rich and poor have crossed her door. Her life is an "Extraordinary Life" only few could imagine according to Geoffrey Atkins former consultant for Ruff Ryders and CEO of GERDT. Ms. Peggy is livin' proof that comin' from nothin' doesn't mean you can't be something. She is an electrically energized woman who has sat at the table of some of the largest companies and law firms in the world. Ms. Peggy chilled on the set of American Bandstand as a young girl with Bill Haley's Comets. Ms. Peggy gets respect from major players in the entertainment industry as a businesswoman on top of her game. She has had her share of props rhyming free style for industry professionals such as Outcast, Master P, Tupac's Family, Lil Pippin' and members of the Dogg Pound. She was befriended by members of the Wu Tang Clan, Nelly's Camp, Don King's Family, the Jackson Family, the Motown Family, Easy Mo Bee; the list is endless. There's one thing they all can agree on and that is, "This White Bitch Crazy". She is the "Spolarized Dope-A-Mean" fix for people to be able to "Stand to Their Feet as a Masterpiece" regardless of the shoe they're in and rise above their obstacles. The urban community gives respect to this mother, grandmother, and great grandmother rapper who has shown true grit by learning the streets and the corruption within the entertainment industry. Ms. Peggy is the personal business manager of stars and the CEO of multiple corporations. She began her movie interest on the first production of Miramax. She was an invited guest at Trump Mar-A-Lago for "A Night with the Stars" in which she credits Frank Stallone for his generosity sharing the art of music. Ms. Peggy gives it to everyone straight up and for some unknown reason people can't seem to get enough of her in the raw. Should you ever be on a street corner and this blonde offers you her hand, take hold of it; it could be the ride of your life. Most everyone who knows her wish they had her endurance. She is the epitome of how to shine the star that you are according to Dr. Mark Steinhoff.
This work reveals the storied love affair that has long existed between native Nebraskans and the University of Nebraska football team. The author draws upon his experiences as a devoted "Huskerviller," and the insights of more than 500 other Husker fans who shared their ideas through interviews, questionnaires, and Internet communication, to compose a story that highlights how the culture, history, and geography of Nebraska are intimately embedded in fans' devotion to the Cornhuskers. The book features photographs and an extensive bibliography, while an appendix provides 16 essays written by devoted Husker fans.
Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: Attract attention from people that matter Create a community of acolytes to further your cause Create an atmosphere of curiosity and intrigue Sell your message with the skill of master Create a step-by-step “manifesto” Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques—and illustrates his methods through stories of the world’s most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk. Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.
"Hype is the best kind of nonfiction: juicy, sharp, savage and wildly entertaining, with a celebrity behaving badly on every page. What more could you want?” -Cat Marnell, New York Times-bestselling author of How to Murder Your Life From former Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters and snake oil salesmen of the digital age—and why we can’t stop falling for them. We live in an age where scams are the new normal. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Respected investors pour millions into a start-up centered around fake blood tests. Reviewers and celebrities flock to London’s top-rated restaurant that’s little more than a backyard shed. These unsettling stories of today’s viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen? Drawing from scientific research, marketing campaigns, and exclusive documents and interviews, former Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether it’s from the trusted influencers that peddled Fyre or the consumer reviews that sold Juicero. A cultural examination that is as revelatory as it is relevant, Hype pulls back the curtain on the manipulation game behind the never-ending scam season—and how we as consumers can stop getting played.
Today Americans are used to keeping tabs on inflation through the use of price indexes and interest rates, and to restraining it through the use of Federal Reserve monetary policy. No tabs, however, are kept on other kinds of inflation, of symbols other than money. Klapp looks into what the inflation of value might mean and how it occurs in social relations, popular culture, mass contagions, fads and fashions, even smiles and kisses. In Klapp's view, symbolic or cultural inflation applies to all social processes in which enlargement, expansion, or oversupply leads to the diminishing of value of a symbol. Its symptoms have been noted in the arts, in communications, and in politics, but there have been few, if any, attempts to analyze the mechanism by which such inflation occurs. The author attempts such an analysis, structuring it around those mechanisms he terms "social magnifiers." On the simplest level, there is mere overstatement, the exaggeration of claims that lose credibility as the reality is seen to fall short. More socially complex are types of magnifiers that involve shared cultural values and large groups of people. These include "crusading," the rhetorical inflation of a conflict into a war of good versus evil; emotional contagion, which through uncritical suggestibility draws large numbers of people into actions that exaggerate value; and self-expansion through identification with others, the vicarious triumphs and careers of heroes and celebrities, a process Klapp terms "emotional hitchhiking. "Finally, there is the market-like type of cultural inflation in which oversupply of a symbol leads to a weakening of its power to elicit desired responses. Klapp demonstrates how this market concept applies to such symbols as credentials, medals, smiles, kisses, greeting cards, religious tokens, fashions, and finally to information itself. The result of Klapp's study is to bring into focus this vast, pervasive, largely unwitting sort of inflation that eats away at cultural values that carry no price in the money market and to isolate various conditions--massness, egalitari-anism, loss of scarcity--that favor social inflation and thereby help us to understand (even to control?) it as a source of disappointment in modern society. This book will be of interest to sociologists, economists, and students of American culture concerned with the erosion of values in an information age.