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As the digital economy changes the rules of the game for enterprises, the role of software and IT architects is also transforming. Rather than focus on technical decisions alone, architects and senior technologists need to combine organizational and technical knowledge to effect change in their company’s structure and processes. To accomplish that, they need to connect the IT engine room to the penthouse, where the business strategy is defined. In this guide, author Gregor Hohpe shares real-world advice and hard-learned lessons from actual IT transformations. His anecdotes help architects, senior developers, and other IT professionals prepare for a more complex but rewarding role in the enterprise. This book is ideal for: Software architects and senior developers looking to shape the company’s technology direction or assist in an organizational transformation Enterprise architects and senior technologists searching for practical advice on how to navigate technical and organizational topics CTOs and senior technical architects who are devising an IT strategy that impacts the way the organization works IT managers who want to learn what’s worked and what hasn’t in large-scale transformation
From William Green, a financial journalist who has written for The New Yorker, Time, and Fortune, comes a fresh and unexpectedly profound book that draws on interviews with more than 40 of the worlds super-investors to demonstrate that the keys for building wealth hold other life lessons as well.
What if there was a lead generation strategy or platform available online where you could literally wake up each morning to an inbox overflowing with fresh, hot leads? What if around the clock you had a system that brought you qualified prospects looking to buy exactly the type of product or service you were offering? What if all of that happened without you having to leave your desk? What if this system, this new way of generating leads, freed you up to do the things you loved because it took less time, less expense and less effort than everything else you've ever tried? If you're interested in having that vision become a reality, then you need to read this book! Because I'm going to show you EXACTLY how I made more than $135,000 in just 90 days using LinkedIn. I did it all by myself, and I did it all inside a tiny niche. This isn't some get-rich-quick scheme or "push a button and make money" type approach. Rather, it's about understanding how to enhance your personal brand, how to leverage LinkedIn's built-in advantages and how to apply the specific type of selling psychology that generates nonstop leads and customers when done correctly. The simple formula I'll teach you works in any niche, takes just a few minutes a day to apply and drives targeted, ready-to-buy prospects to your virtual front door. It doesn't matter what your experience level is when it comes to LinkedIn - literally anyone can do this! Find out RIGHT NOW just how easy it is! Inside This Book You'll Discover: - How to ensure your LinkedIn profile ranks #1 in your niche or industry. - How to instantly locate your ideal prospects on LinkedIn no matter what industry you're in. - How to engage your ideal prospects on LinkedIn by creating instant likability and trust. - How to create content on LinkedIn that establishes your credibility and attracts your ideal prospects - How to turn LinkedIn Groups into your own personal ATM Machine. - How to move new LinkedIn connections from prospects to paying customers as quickly as possible.
TransForm is based on four years of advice from bestselling ghostwriter, leading Inc. Magazine columnist, and LinkedIn Influencer Jeff Haden. It provides concrete, practical, real-world ways anyone can increase personal productivity, improve professional relationships, achieve goals, become a better leader, develop both personally and professionally... and become remarkable. You'll notice I didn't solicit a bunch of testimonials. Or have friends and family write reviews. What other people—even notable people—think about a book is interesting but ultimately irrelevant. All that matters is what you think... and I think you'll find at least five things you can start doing differently in less than fifteen minutes. The book is broken down into 10 sections: 1. Happiness 2. Goals 3. Success 4. Personal Development 5. Personal Productivity 6. Professional Relationships 7. Leadership 8. Praise 9. Entrepreneurship 10. Remarkable Want to improve your life? Want to be more successful and happier? You can. Starting today.
The fourth edition of Journalism Next is updated with the latest technological innovations and media industry transformations, ensuring that Mark Briggs’ proven guide for leveraging digital technology to do better journalism keeps pace with ongoing changes in the media landscape. To keep ahead and abreast of these ever-evolving tools and techniques, Briggs offers practical and timely guidance for both the seasoned professional looking to get up to speed and the digital native looking to root their tech know-how in real journalistic principles.
There are more than 259 million professionals on LinkedIn. In my line of work, I come across many people in the market for a new job who are under utilizing the power of this massive networking site. A recent study showed that 51% of profiles on LinkedIn are subpar. What these folks don’t realize, is that LinkedIn can be a premiere source for new job opportunities – if it’s used the right way. You see, the hidden job market is buried in LinkedIn’s algorithm and lies among people you know and don’t know. I decided to write this e-book so anyone in the job market can discover how LinkedIn works, uncover the secret to building a profile that gets noticed by industry specific recruiters and reveal proven techniques on using the world’s largest professional networking site to its full advantage. All information provided within this guide can be achieved with the basic FREE version of LinkedIn. So, all you need is a computer (or tablet), an internet connection and this guide as the key to unlocking the opportunities to your next career move. Keep in mind, this e-book is not: * a how-to guide on navigating the LinkedIn interface * a comprehensive training on how to use LinkedIn * a guarantee to finding a job - The topics discussed in this book are merely proven methods of raising the probability of success By following the advice outlined in this guide, you will maximize your LinkedIn experience and develop a highly effective, frequently visited LinkedIn profile which will boost your visibility to employers and improve your marketability as a job seeker.
Discover powerful, proven LinkedIn social networking techniques for attracting new clients and customers! What if you’re not Apple or Nike? What if you’re a CPA, interior designer, real estate agent, architect, consultant, or insurance agent? What if you don’t have a huge marketing budget? Good news! A social media tool you’re already familiar with, LinkedIn, can attract new clients and customers–and, if you use it right, it’s much more powerful than you thought.
"I'm on LinkedIn--Now What??? (Fourth Edition)" is regularly referred to as "the bible on LinkedIn" because it was one of the first LinkedIn books in print. At the present time, it is the only LinkedIn book in the fourth edition. This LinkedIn book is designed to help you get the most out of LinkedIn, which has become the most popular business networking site. It is one of "the big three" in the social networking space, along with Facebook and Twitter.

This new edition focuses on strategies and tactics to help you understand what LinkedIn is and how it fits into your online marketing strategy (whether it is a personal marketing strategy or a business/corporate marketing strategy). The tactics are practical, realistic and respectful of your busy schedule.

This LinkedIn book is a favorite resource of career coaches, marketing directors, social marketing consultants and others who regularly use LinkedIn to reach customers, find important contacts and communicate with them, increase their brand recognition, and help others learn more about them. The strategies and tactics are explained with clear instructions that should last through new changes in LinkedIn, since they are principle-based.

Use LinkedIn to find and develop relationships which can help in your business and personal life. If you are wondering how to use LinkedIn, or if you are not getting as much value as you can out of LinkedIn, this is your resource. Complement this LinkedIn book with the regular blog posts at ImOnLinkedInNowWhat.com to keep up with new changes and ideas.

If you are a professional interested in advancing your career, increasing your business or expanding your opportunities through relationships, this book is for you. It helps you understand and develop an effective online social networking strategy with LinkedIn.

After reading this book, you will walk away with:

  1. An understanding of LinkedIn and why you should use it;
  2. A set of best practices and tips to get started and to expand your use of LinkedIn and
  3. An understanding of how LinkedIn fits into your networking and career strategy.
Dramatically grow your client base following pragmatic and insightful advice by bestselling author Doug Fletcher How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional Services serves as an invaluable and indispensable guide for everyone in the business of selling professional and consulting services. Author Doug Fletcher dives deeply into the five skills required to "make it rain": Create Your Personal Brand Identity Demonstrate Your Professional Expertise Build Your Professional Ecosystem Develop Trust-Based Relationships Practice Everyday Success Habits How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn readers from sales novices into rainmakers. Written by the same celebrated author who brought readers the best-selling book How Clients Buy, How to Win Client Business When You Don't Know Where to Start is perfect for any professional services provider or consultant who seeks to dramatically increase their book of business.