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In Literary Partnerships and the Marketplace, David Dowling examines an often-overlooked aspect of the history of publishing -- relationships, of both a business and a personal nature. The book focuses on several intriguing duos of the nineteenth century and explores the economics of literary partnerships between author/publisher, student/mentor, husband/wife, and parent/child. These literary companions range from Emerson's promotion of Thoreau -- a relationship fraught with pitfalls and misjudgments -- to "Davis, Inc.," the seamless joining of the literary and legal minds of Rebecca Harding Davis and her husband, L. Clarke Davis. Dowling also considers and analyzes the teams of Washington Irving and his publisher, John Murray; Herman Melville and his editor, Evert Duyckinck; E. D. E. N. Southworth and Robert Bonner, the publisher who serialized her sentimental novels; Fanny Fern both with her brother/publisher, Nathaniel Parker Willis, and with Robert Bonner, the latter a more successful pairing; and the famous fraternal relationship between Ernest Hemingway and Gertrude Stein. Throughout, Dowling demonstrates the intrinsic irony of authors projecting their labors of the mind as autonomous even as they relied heavily on their "literary partners" to aid them in navigating the business side of writing.
Retired Virginia obstetrician John Livesey, recently widowed and discouraged by the world's crumbling morals, meets a man who has just performed an unnecessary cesarean section on his wife so as to be the one to deliver their child. Though initially appalled by the act, Livesey finds himself recalling it later when he learns a friend is dying of cancer, when his affair with a younger woman ends in disillusionment, and when, during an extended visit to his son and his family in Oregon, he realizes his daughter-in-law's unborn baby does not belong to her husband. Coming to admire the calm directness with which the man took matters of life and death into his own hands, Livesey begins to reconsider what he values and what he will protect.
Literature and the Marketplace addresses one of the great ironies of nineteenth-century British and American literature: the fact that authors of that era, in voicing their alienation from middle-class readers, paradoxically gave expression to feelings of alienation felt by those same readers. As William G. Rowland Jr. points out, romantic writers "thought of the market as conspiring against 'imagination' (Blake) or 'telling the truth' (Melville)" and consequently felt frustrated with literary institutions. Yet their "frustrations, " writes Rowland, "helped to energize romantic work and explain its subsequent and continuing appeal." The book opens with a survey of reading publics in Great Britain and the United States in the early years of the nineteenth century. Rowland then presents individual writers-including Wordsworth, Shelley, Hawthorne, Poe, and Emerson-and their relations to their readers. Finally, Rowland shows how the idea of genius was developed by writers as different as Coleridge, Blake, Whitman, and Dickinson and how that idea evolved as an antidote to the commercial literary marketplace of the nineteenth century. A wide-ranging and provocative book, Literature and the Marketplace describes the relations between important British and American authors and the audiences and publishing industries of their era-relations that were troubled, uncertain, and remarkably productive of literature. William G. Rowland Jr. is the Director of Studies at Hereford Residential College, University of Virginia. This is his first book.
As television transformed American culture in the 1950s, critics feared the influence of this newly pervasive mass medium on the nation's literature. While many studies have addressed the rhetorical response of artists and intellectuals to mid-twentieth-century mass culture, the relationship between the emergence of this culture and the production of novels has gone largely unexamined. In A Novel Marketplace, Evan Brier illuminates the complex ties between postwar mass culture and the making, marketing, and reception of American fiction. Between 1948, when television began its ascendancy, and 1959, when Random House became a publicly owned corporation, the way American novels were produced and distributed changed considerably. Analyzing a range of mid-century novels—including Paul Bowles's The Sheltering Sky, Ray Bradbury's Fahrenheit 451, Sloan Wilson's The Man in the Gray Flannel Suit, and Grace Metalious's Peyton Place—Brier reveals the specific strategies used to carve out cultural and economic space for the American novel just as it seemed most under threat. During this anxious historical moment, the book business underwent an improbable expansion, by capitalizing on an economic boom and a rising population of educated consumers and by forming institutional alliances with educators and cold warriors to promote reading as both a cultural and political good. A Novel Marketplace tells how the book trade and the novelists themselves successfully positioned their works as embattled holdouts against an oppressive mass culture, even as publishers formed partnerships with mass-culture institutions that foreshadowed the multimedia mergers to come in the 1960s. As a foil for and a partner to literary institutions, mass media corporations assisted in fostering the novel's development as both culture and commodity.
An examination of professional authorship in the US during the 20th century. West (English, Pennsylvania State U.) describes the changing professional situation faced by writers of fiction and poetry. He includes discussions of authorship, publishing, book distribution, the trade editor, the literary agent, the magazine market, subsidiary rights, and the blockbuster mentality. He deals with both well-known and lesser-known literary figures, but always with the "public" author, the serious artist intent on reaching a large audience and making a living from writing. Annotation copyrighted by Book News, Inc., Portland, OR
Mastering the Marketplace examines the origins of modern mass-media culture through developments in the new literary marketplace of nineteenth-century France and how literature itself reveals the broader social and material conditions in which it is produced. Anne O'Neil-Henry examines how French authors of the nineteenth century navigated the growing publishing and marketing industry, as well as the dramatic rise in literacy rates, libraries, reading rooms, literary journals, political newspapers, and the advent of the serial novel. O'Neil-Henry places the work of canonical author Honoré de Balzac alongside then-popular writers such as Paul de Kock and Eugène Sue, acknowledging the importance of "low" authors in the wider literary tradition. By reading literary texts alongside associated advertisements, book reviews, publication histories, sales tactics, and promotional tools, O'Neil-Henry presents a nuanced picture of the relationship between "high" and "low" literature, one in which critics and authors alike grappled with the common problem of commercial versus cultural capital. Through new literary readings and original archival research from holdings in the United States and France, O'Neil-Henry revises existing understandings of a crucial moment in the development of industrialized culture. In the process, she discloses links between this formative period and our own, in which mobile electronic devices, internet-based bookstores, and massive publishing conglomerates alter--once again--the way literature is written, sold, and read.
This comprehensive study ranges from Irving's Knickerbockers, Emerson's Transcendentalists, and Garrison's abolitionists to the popular serial fiction writers for Robert Bonner's New York Ledger to unearth surprising convergences between such seemingly disparate circles.
Literary Market Place 2003 is the ultimate insider's guide to the U.S. book publishing industry covering every conceivable aspect of the business. Two easy-to-use volumes provide: - 50 sections organizing everyone and everything in the business--from publishers, agents, and ad agencies to associations, distributors, and event.- Over 14,500 listings in all--featuring names, addresses, and numbers; key personnel, activities, specialties, and other relevant date; e-mail addresses and Web sitters; and more.- Some 24,000 decision makers throughout the industry, listed in a separate Personnel Yellow Pages section in each volume.- Thousands of services and suppliers equipped to meet every publishing need or requirement.- More than 300 new entries to this edition, plus thousands of updated listings throughout.LMP 2003 leaves no stone unturned in connecting you with the publishing firm, service, or product your or your patrons need. Completely revised and updated, LMP 2003 helps: - Publishers locate other publishers, freelancers, agents, printers, wholesalers, manufacturers, and more.-Suppliers find names and numbers of potential publishing customers.- Job seekers locate contact names, addresses, and phone numbers throughout the industry. - Writers locate publishers for their works.- Librarians provide patrons with the reference source they need to find their way through the publishing industry. When it comes to books, you can reach the people who publish, package, review, represent, edit, translate, typeset, illustrate, design, print, bind, promote, publicize, ship, and distribute, all at one world-famous business address: Literary Market Place 2003.
Edgar Allan Poe mastered a variety of literary forms over the course of his brief and turbulent career. As a storyteller, Poe defied convention by creating Gothic tales of mystery, horror and suspense that remain widely popular today. This collection demonstrates how Poe's experience of early nineteenth-century American life fueled his iconoclasm and shaped his literary legacy. Rather than provide critical explications of his writings, each essay explores one aspect of Poe's immediate environment, using pertinent writings - verse, fiction, reviews and essays - to suit. Examining his geographical, social and literary contexts, as well as those created by the publishing industry and advances in science and technology, the essays paint an unprecedented portrait of Poe's life and times. Written for a wide audience, the collection will offer scholars and students of American literature, historians and general readers new insight into Poe's rich and complex work.