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Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put another way, "You can put lipstick on a pig, but it's still a pig." Distilling her twenty-five years of experience and wisdom into eight concise rules, Clarke counsels that politicians and executives need to tell the truth early, often, and in plain language. Clarke's experience is incomparable: She was the Pentagon's communications chief during the early years of George W. Bush's presidency and, prior to that, a high-ranking adviser to the first President Bush and to Senator John McCain. She illustrates her lessons with riveting behind-the-scenes accounts of some of our country's crucial moments over the last two decades -- for instance, as Assistant Secretary of Defense for Public Affairs under Defense Secretary Donald Rumsfeld, she was at the Pentagon on September 11, 2001, and she recounts her experience that day as Rumsfeld's office strove to inform, instruct, and reassure the public. Clarke shows that a policy of transparency not only protects you, but that you even stand to gain from it -- because once you figure out that you can't put lipstick on a pig, you've actually learned something far more powerful: not to create a pig in the first place. Her lessons for getting your message out include: Tell your own story -- especially if it's bad news -- on your own terms, before someone else tells it on theirs. It will allow you to survive controversy and will also enhance your reputation. It's about one thing. Be ready and able to explain yourself to the proverbial man on the street in a clear, simple sentence or two. Admit your mistakes, because the truth will out. Entertaining, approachable, and full of crucial insight and practical guidance, Lipstick on a Pig will be indispensable for business leaders, public figures, and anyone working in media relations. With humor and savvy, Clarke's vision offers truly new opportunities for communications in the Information Age.
THE FIRST IN A SERIES, PITTING WORLD WAR ONE SOLDIERS AGAINST ALIENS. On November 1st 1916, 900 men of the 13th Battalion of the Pennine Fusiliers vanish without trace from the battlefield only to find themselves on an alien planet. There they must learn to survive in a hostile environment, while facing a sinister threat from within their own ranks and a confrontation with an inscrutable alien race
In this passionate report from the front lines, a "New York" magazine writer examines the enormous cultural impact of the newest wave of post-feminism.
Digital Lipstick on a Legacy Pig! is a small book, but big on insight. It's a purist take on digital transformation. It is a compilation of personal experiences from the frontlines of digital transformation. The author shares candid reflection of his experiences. The book clarifies the most important concepts and offers a pragmatic approach to digital transformation. Digital Lipstick on a Legacy Pig! is a must read for the C-Suite and business leaders tasked with digital transformation.
Lipstick on a pig is a "micro-stories" concept. It's fast, and it's easy. It allows readers of all levels and attention spans to enjoy a quick ride into adventure. So if novel reading is outside your wheelhouse, and you grow impatient with book buildups, check out the titles of the stories from Lipstick on a pig. And if one looks interesting, go to that page and begin an instant journey. Minimal investment for immediate entertainment.
The Book Hog loves books -- the way they look, the way they feel, the way they smell--and he'll grab whatever he can find. There's only one problem: he can't read! But when a kind librarian invites him to join for storytime, this literature-loving pig discovers the treasure that books really are. Greg Pizzoli, master of read-aloud fun and three-time Theodor Seuss Geisel Award recipient, introduces a character sure to steal kids' hearts using his signature cheerful colors and lighthearted narrative style. "Even non-Book-Hogs should have this one. It's that good." -- Jon Klassen, Caldecott Medal winner for This Is Not My Hat "A book that readers will be eager to hog." -- Booklist
Let's get reading with Macmillan early readers! The complete story and original illustrations of The Princess and the Pig by Jonathan Emmett and Poly Bernatene have been specially re-designed into an early reader format. Created with expert advice from a literacy consultant, this new version is intended to help and encourage children who are growing in reading confidence. There's been a dreadful mix-up in the royal nursery. Priscilla the princess has switched places with Pigmella, the farmer's new piglet! Perhaps if kissing a frog can work, the same could apply to pigs . . .
Could anything possibly be more fun than a pig parade!? You wouldn't think so. But you'd be wrong. A pig parade is a terrible idea. Pigs hate to march, refuse to wear the uniforms, don't care about floats, and insist on playing country music ballads. Those are just some of the reasons. And trust me, this hysterical book has plenty more!