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The book is the result of the II Congress of Sports Economics (Gijón, Spain, May 3-5, 2007) devoted to League Governance and Competition. It is organized in three different parts. The first one deals with governance in leagues and in professional sports in general. The second part analyses the consequences of different changes in the competition system at the European level. The third part has an institutional approach and different cases of governance in football leagues around the world are analysed.
Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by clubs, tournaments, federations like FIFA or by individual athletes. How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? - FIFA grossed over £2.3 billion from the 2010 World Cup in South Africa. - The Champions League generates UEFA more than £1 billion in annual revenue. - Sixty-five per cent of all the money spent on players in Ligue 1 in France for the 2012/13 season was spent by just one club – Paris Saint-German. - Real Madrid's revenues increased 7 per cent in 2011/12 to €512 million, the highest in the world of -football for the eighth consecutive year. The sums of money that bounce around elite football are staggering. Having revolutionised the sports marketing revenue streams for FC Barcelona, Esteve Calzada understands the numbers like no one before him. Full of real-world examples taken from his experiences at the frontlines, Esteve Calzada details how to get media presence, attract fans and generate revenue through the smart exploitation of facilities, sponsorships, television rights, players' image rights and the management of licensed products. This is a guide to sports marketing, but not a dry textbook. It is essential reading for sports marketers and sports marketing students, but fascinating to anyone interested in sport and the cascades of money in football.
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. Covering developments in sponsorship, marketing communications, CRM, strategic marketing, international marketing and digital media, it features authors and cases from countries including the UK, US, France, Spain, Germany, Italy, China and Japan.
'Eye-opening. An essential read for any football fan' – Jamie Carragher A new, expanded and super-charged guide to Expected Goals (xG) analysis from the bestselling author of The Expected Goals Philosophy. The concept of Expected Goals – or xG – has changed how we understand football. Every fan will have heard of xG, many will understand what it is, but few will know exactly how it's being used by football teams to improve their chances of winning matches. xGenius explores the interplay between analysis, tactics, and decision-making. It seeks to put the sport of football under the microscope with the aim of getting closer to the ultimate truth of what makes players, managers and teams successful. What, ultimately, wins football matches. Packed with examples from the Premier League and beyond, xGenius shows how xG and other performance analysis tools are helping answer previously unanswerable questions. Were Brighton the unluckiest team in recent history? What is 'The Timo Werner Paradox'? How many titles did Liverpool deserve to win under Jürgen Klopp? Is Son Heung-Min the greatest finisher in the modern era? xGenius demonstrates how clubs and coaches are using data as a major tool to improve performances on the pitch. It reveals how xG helped Brighton and Brentford transform themselves into established Premier League clubs, and how such analysis was integral to Liverpool and Arsenal's renaissance in recent years. As teams have realised the importance of amassing high xG numbers, the average shot distances in Europe's major leagues have plummeted, dead ball situations have become ever more important, and players who are able to accumulate large xG volumes have become increasingly valuable. Clubs have developed new systems, formations and strategies as they strive for 'big chance creation'. xGenius shows how top-level football analysis is being carried out by the very best in the business. The insights explored in this book will change the way you watch football.
Sports economics is a relatively new field of research that is experiencing rapid growth in the economics literature. The importance of the sports industry to economies coupled with the availability of financial and productivity data have made the study of sports economics a useful avenue for exploring research questions that have eluded mainstream economics fields. The main goal of this Special Issue of the International Journal of Financial Studies is to encourage theoretical and applied research in sports economics, which is of interest to both academics and practitioners. For this purpose, this Special Issue on “Sports Finance” invites papers on topics, such as, but not limited to, salary determination, ticket pricing, revenue sharing, salary caps, competitive balance, new stadium financing, rival league behavior, determinants of revenue, television and media, tournament prize structures, financial distress in professional sports, financial fair play, financial control of sports clubs, Third Party Ownership, financial efficiency in professional sports, budget constrains and sport performance, financial information of sports, ownership of professional sport clubs and Crowdfunding in sports. Papers on both professional and amateur sports are welcome.
Sport is a global phenomenon engaging billions of people and generating annual revenues of more than US$ 145 billion. Problems in the governance of sports organisations, fixing of matches and staging of major sporting events have spurred action on many fronts. Yet attempts to stop corruption in sport are still at an early stage. The Global Corruption Report (GCR) on sport is the most comprehensive analysis of sports corruption to date. It consists of more than 60 contributions from leading experts in the fields of corruption and sport, from sports organisations, governments, multilateral institutions, sponsors, athletes, supporters, academia and the wider anti-corruption movement. This GCR provides essential analysis for understanding the corruption risks in sport, focusing on sports governance, the business of sport, planning of major events, and match-fixing. It highlights the significant work that has already been done and presents new approaches to strengthening integrity in sport. In addition to measuring transparency and accountability, the GCR gives priority to participation, from sponsors to athletes to supporters an essential to restoring trust in sport.