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First published in 2011. Routledge is an imprint of Taylor & Francis, an informa company.
First published in 2011. Routledge is an imprint of Taylor & Francis, an informa company.
Understanding light is fundamental to good photography. How any image is lit will change how the viewer sees and interprets the content. The second edition of Lighting teaches the theory and background of how light works, the different types of light and the rules it obeys. The book gives guidance on how to measure, control and use light for the best photographic exposure. With new images and case studies, this edition encourages a bolder and more innovative approach to the use of light in photography.
NeoPopRealism Journal and Wonderpedia founded by Nadia Russ in 2007 (N.J.) and 2008 (W.). Wonderpedia is dedicated to books published all over the globe after year 2000, offering the books' reviews.
Fashion photography has always called for the maximum creative variety, with a constant pressure for photographers to produce fresh, exciting work with complicated, considered lighting and location design. Whether you're starting out or have many years of experience, this book is an accessible and varied way to explore the genre and pick up new ideas. Each of the 50 fashion photographs is accompanied by complete details on how it was achieved with insights from the photographer, alongside a detailed 3D lighting diagram showing where all the equipment and props were placed. Armed with.
In the tradition of Richard Avedon and Irving Penn, Rodney Smith has a signature, timeless style. This dazzling collection, now in paperback and with a framable print, celebrates 50 years of Smith's photography. Rodney Smith bridges the gap between commercial photography and art, between the real world we live in and the artist's world of the imagination. His images--silhouettes and skylines, a man in a hat, elegant women in lush gardens--are by now familiar to us. Rodney Smith Photographs presents the man behind the photographs. A selection of pictures spanning four decades, organized thematically, stand alongside personal reflections drawn from Smith's popular blog. It reveals that the photographer's signature style is the product of his unusual background, his unique perspective, and his many years of self-analysis: in short, Smith's photographs are also pictures of their creator.
Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a “hook”—a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns. Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work. Armed with these skills, photographers will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.