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With tightened library budgets the norm, librarians run the risk of cutting back so much that they isolate themselves from their patrons and their communities. This doesn't have to happen. The outreach methods detailed in this book range from simple actions to detailed processes. Each of the 26 chapters provides helpful information for both those new to library outreach and those with years of experience.
Corporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin.
Youth Services and Public Libraries offers strategies to match the information needs and wants of children and young adults in public libraries and translates these into knowledge for providing relevant services. The latest trends in service provision are covered within the context of appropriate management, programming and marketing of services. The book is grounded in the principles of public library services to children and young adults everywhere. - Links practical application of library programming to theoretical foundations of service - Illustrates concepts with reference to the developmental needs of children and young adults - Describes how to implement library policies which recommend, design, direct, supervise and evaluate active youth services programs
"This book shows how partnerships can be cultivated through projects, programming, funding, and extending the library's presence through unique avenues, offering librarians a better understanding of what might be possible for their situational requirements and limitations"--Provided by publisher.
Discover innovative outreach services you can implement for your library! Outreach Services in Academic and Special Libraries examines the creation and delivery of outreach programs designed to promote awareness of the library by meeting the information needs of underserved or uninformed patrons. This book contains the experiences of academic and special librarians who describe a wide array of successful outreach programs that are in place throughout the country. This valuable tool introduces professional librarians and library science students and faculty to current and highly innovative models of outreach services implemented in a variety of academic and special library settings. This extensive resource shows how to use outreach programs to market new information resources and services to library constituents. Outreach Services in Academic and Special Libraries contains charts, graphs, and pictorials to help walk you through the process of creating an outreach program at your library. This book also presents bibliographies, suggestions on how to improve on existing designs, and the librarians’ “wish lists” of ideas they’d like to try in the future. Outreach Services in Academic and Special Libraries presents case studies covering many topics related to outreach services, including: outreach to special groups of remote users multicultural outreach collaborative outreach partnerships with university and college departments and community organizations outreach Web sites targeting special groups marketing library services and resources information literacy as a form of outreach multi-media kiosks and exhibits book talks outreach to new faculty and transfer students and more! Librarians will benefit from the wide range of creative ideas and successful case studies implemented by library colleagues representing institutions from around the country. Outreach Services in Academic and Special Libraries serves as a catalyst for librarians to implement similar outreach programs at their own academic or special library.
Outreach Services in Academic and Special Libraries examines the creation and delivery of outreach programs designed to promote awareness of the library by meeting the information needs of underserved or uninformed patrons. This book contains the experiences of academic and special librarians who describe a wide array of successful outreach programs that are in place throughout the country. This valuable tool introduces professional librarians and library science students and faculty to current and highly innovative models of outreach services implemented in a variety of academic and special library settings.
Working with at-risk teens, including those who are homeless, incarcerated, or in foster care, is a rewarding but often challenging endeavor, especially with a growing number of at-risk teens in both urban and rural areas of the country. Based on best practices and personal experiences from many leaders in the field today, including authors Angela Craig and Chantell L. McDowell, this book shows how libraries and communities can work together to find new ways to serve this population. Packed with accessible and affordable programming ideas, ready-to-use templates, and techniques, this addition to the Teens @ the Library series Demonstrates why serving at-risk teens is important, and offers advice for gaining institutional support for outreach services Shows how to understand the needs of at-risk teens, including a discussion of the factors that place teens at risk Examines diversity within the at-risk population Suggests ways to partner with youth facilities, with real-world examples of working with non-library personnel and caregivers Provides guidance for collection and resource development Gives examples of technology-based programs to promote literacy and connectedness
Explains how libraries and communities can work together to strike a true partnership with the young adults in their community to develop services for teens that are both collaborative and outcome-driven.
An investigation of how three kinds of youth organizations have integrated digital practices into their programs. Digital media and technology have become culturally and economically powerful parts of contemporary middle-class American childhoods. Immersed in various forms of digital media as well as mobile and Web-based technologies, young people today appear to develop knowledge and skills through participation in media. This MacArthur Report examines the ways in which afterschool programs, libraries, and museums use digital media to support extracurricular learning. It investigates how these three varieties of youth-serving organizations have incorporated technological infrastructure and digital practices into their programs; what types of participation and learning digital practices support; and how research in digital media and learning can contribute to better integration of technology within and across these organizations. The authors review a range of programs (including the long-running Computer Clubhouse movement, established in 1993 in partnership with MIT's Media Lab), and then use the idea of "media ecologies" to investigate the role that digital media play (or could play) in these "intermediary spaces for learning." They call for less anecdotal, more empirical and methodologically sound studies to help us understand the affordances of digital media for learning within and across these programs; for research focused on the relationship between digital media and the effectiveness of youth-serving organizations; and for further study of schools within childhood media ecologies.
As the United States becomes ever more comfortable with recognizing the cultural diversity of the many groups that make up its population, library services must seek to meet patrons' needs as they are shaped and expressed by their cultural backgrounds. This goal is particularly important for youth library services. For young people of Hispanic heritage, library services attuned to their specific needs and interests are crucial. Many librarians struggle with how to properly create and maintain library programs and collections that are suitable to the needs of Hispanic youth. In this series of essays prepared for the Trejo Foster Foundation for Hispanic Library Education Fourth National Institute, national leaders in librarianship present their insights about how best to meet the needs of young Hispanic library patrons. The text is introduced by the editors, and the essays are arranged in parts: Programs; Collections; Planning and Evaluating; Bibliographical Resources; and For the Future. Information about the contributors and an index conclude the volume.