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This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.
Collecting several key documents and policy statements, this supplement to the ninth edition of the Intellectual Freedom Manual traces a history of ALA’s commitment to fighting censorship. An introductory essay by Judith Krug and Candace Morgan, updated by OIF Director Barbara Jones, sketches out an overview of ALA policy on intellectual freedom. An important resource, this volume includes documents which discuss such foundational issues as The Library Bill of RightsProtecting the freedom to readALA’s Code of EthicsHow to respond to challenges and concerns about library resourcesMinors and internet activityMeeting rooms, bulletin boards, and exhibitsCopyrightPrivacy, including the retention of library usage records
Privacy is a growing concern in the United States and around the world. The spread of the Internet and the seemingly boundaryless options for collecting, saving, sharing, and comparing information trigger consumer worries. Online practices of business and government agencies may present new ways to compromise privacy, and e-commerce and technologies that make a wide range of personal information available to anyone with a Web browser only begin to hint at the possibilities for inappropriate or unwarranted intrusion into our personal lives. Engaging Privacy and Information Technology in a Digital Age presents a comprehensive and multidisciplinary examination of privacy in the information age. It explores such important concepts as how the threats to privacy evolving, how can privacy be protected and how society can balance the interests of individuals, businesses and government in ways that promote privacy reasonably and effectively? This book seeks to raise awareness of the web of connectedness among the actions one takes and the privacy policies that are enacted, and provides a variety of tools and concepts with which debates over privacy can be more fruitfully engaged. Engaging Privacy and Information Technology in a Digital Age focuses on three major components affecting notions, perceptions, and expectations of privacy: technological change, societal shifts, and circumstantial discontinuities. This book will be of special interest to anyone interested in understanding why privacy issues are often so intractable.
Written by a well-known intellectual freedom advocate, this book is a one-stop source for school librarians on intellectual freedom and privacy issues that blends principles with best practices. In order to sort out fact from fiction and become effective, critically thinking adults in a global society, children need access to diverse points of view from authoritative sources in their school libraries. This book provides school librarians with easy-to-read guidance on specific aspects of intellectual freedom and privacy, explaining how the core values of the library profession translate into everyday practice. The readings supply current information and targeted, practical advice on a broad range of topics, including privacy and confidentiality in the context of a school library; working with homeless students, English language learners, and other special needs students; challenges to school library materials; filtering issues; and advocacy for intellectual freedom. Each of the nine chapters begins with an introductory essay examining the topic and concludes with a "key ideas" summary; a list of annotated resources to lead the reader to more information on the individual column topics; and discussion questions. The volume's appendices include the text of the ALA Library Bill of Rights and the Code of Ethics as well as an annotated list of pro-First Amendment and privacy protecting organizations with contact information.
Reconceptualizing Libraries brings together cases and models developed by experts in the information and learning sciences to identify the potential for libraries to adapt and transform in the wake of new technologies for connected learning and discovery. Chapter authors explore the ways that the increased interest in the design research methods, digital media emphases, and technological infrastructure of the learning sciences can foster new collaborations and formats for education within physical library spaces. Models and case studies from a variety of library contexts demonstrate how library professionals can act as change agents and design partners and how patrons can engage with these evolving experiences. This is a timely and innovative volume for understanding how physical libraries can incorporate and thrive as educational resources using new developments in technology and in the learning sciences.
The first book published about independent school libraries since 1985, this work offers both the independent school library community and the broader school library community a wealth of insights into excellence in library practice. Independent School Libraries: Perspectives on Excellence offers readers insights into best practices in library services for school communities, using examples drawn from independent schools of various sizes, descriptions, and locations across the United States. Two overview essays introduce a statistical analysis of independent schools. Each of the remaining essays provides perspective on a different aspect of library practice, including staffing, advocacy, assessment, technology, collaboration, programs beyond the curriculum, intellectual freedom and privacy, budgeting, accreditation, disaster planning, and more. Because independent school librarians work across divisions and without a mandate to adhere to state or national standards, they have the freedom to explore and refine best practice in a school library setting. Fortunately, the ideas and methods they have developed, many of which are on display here, can be applied in any school library.
Threatening the safety of individuals, computers, and entire networks, cyber crime attacks vary in severity and type. Studying this continually evolving discipline involves not only understanding different types of attacks, which range from identity theft to cyberwarfare, but also identifying methods for their prevention. Cyber Crime: Concepts, Methodologies, Tools and Applications is a three-volume reference that explores all aspects of computer-based crime and threats, offering solutions and best practices from experts in software development, information security, and law. As cyber crime continues to change and new types of threats emerge, research focuses on developing a critical understanding of different types of attacks and how they can best be managed and eliminated.
This book is a timely and detailed exploration of the impact and issues of the Internet in public libraries and their implications for society, policy, and professional practice. Public Libraries and the Internet: Roles, Perspectives, and Implications explores the impact of the Internet and the expansion of the networked environment on U.S. public libraries through more than a dozen essays written by leading scholars and administrators. Notwithstanding the far-reaching changes wrought by the Internet, this is the first attempt to provide a comprehensive exploration of the subject over time and across areas of practice. This wide-ranging volume, edited by the authors of several national studies tracking the use and involvement of public libraries with the Internet since 1994, offers both description and assessment. It discusses the ways in which the roles and services of public libraries have changed as a result of the Internet and offers a perspective on the meaning and impact of these changes. Perhaps most critically, it also suggests possible futures and opportunities as public libraries continue to evolve in this networked environment.