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Retells, in tall-tale fashion, how Levi Strauss went to California during the Gold Rush, saw the need for a sturdier kind of trouser, and invented jeans.
Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss & Co., the creator of this classic American garment. As a young man Levi Strauss left his home in Germany and immigrated to America. He made his way to San Francisco and by 1853 had started his company. Soon he was a leading businessman in a growing commercial city that was beginning to influence the rest of the nation. Family-centered and deeply rooted in his Jewish faith, Strauss was the hub of a wheel whose spokes reached into nearly every aspect of American culture: business, philanthropy, politics, immigration, transportation, education, and fashion. But despite creating an American icon, Levi Strauss is a mystery. Little is known about the man, and the widely circulated "facts" about his life are steeped in mythology. In this first full-length biography, Lynn Downey sets the record straight about this brilliant businessman. Strauss's life was the classic American success story, filled with lessons about craft and integrity, leadership and innovation.
How did an immigrant who sold sewing supplies in New York City reinvent himself in the American West by creating the most iconic pair of pants in the world? Find out in this addition to the Who HQ library! As a young working-class German immigrant, Levi Strauss left his family's dry goods business in New York City to journey out west for the California Gold Rush. Only Levi wasn't looking for gold -- he wanted to provide the miners with sturdy clothes to wear while they worked in the dusty river beds. His solution? Blue jeans -- pants made of strong denim fabric -- which have become one of the most beloved and fashionable clothing items in the world. Who Was Levi Strauss? follows the remarkable journey of this American businessman, and takes a look at how one man and a pair of pants changed fashion and the world forever.
As anthropology continues to transform itself, this book affords a broad and balanced account of the remarkable accomplishments of one of the great intellectual innovators of the 20th century. It presents an authoritative and accessible analysis of Claude Levi-Strauss's research in anthropological theory and practice as well as his contributions to debates surrounding linguistics, epistemology, ethics, and aesthetics.
Academic, writer, figure of melancholy, aesthete – Claude Lévi-Strauss (1908–2009) not only transformed his academic discipline, he also profoundly changed the way that we view ourselves and the world around us. In this award-winning biography, historian Emmanuelle Loyer recounts Lévi-Strauss’s childhood in an assimilated Jewish household, his promising student years as well as his first forays into political and intellectual movements. As a young professor, Lévi-Strauss left Paris in 1935 for São Paulo to teach sociology. His rugged expeditions into the Brazilian hinterland, where he discovered the Amerindian Other, made him into an anthropologist. The racial laws of the Vichy regime would force him to leave France yet again, this time for the USA in 1941, where he became Professor Claude L. Strauss – to avoid confusion with the jeans manufacturer. Lévi-Strauss’s return to France, after the war, ushered in the period during which he produced his greatest works: several decades of intense labour in which he reinvented anthropology, establishing it as a discipline that offered a new view on the world. In 1955, Tristes Tropiques offered indisputable proof of this the world over. During those years, Lévi-Strauss became something of a French national monument, as well as a celebrity intellectual of global renown. But he always claimed his perspective was a ‘view from afar’, enabling him to deliver incisive and subversive diagnoses of our waning modernity. Loyer’s outstanding biography tells the story of a true intellectual adventurer whose unforgettable voice invites us to rethink questions of the human and the meaning of progress. She portrays Lévi-Strauss less as a modern than as our own great and disquieted contemporary.
Traces the life of the immigrant Jewish peddler who went on to found Levi Strauss & Co., the world's first and largest manufacturer of denim jeans.
"A magical masterpiece."—Robert Ardrey. A chronicle of the author's search for a civilization "reduced to its most basic expression."
In addresses written for a wide general audience, one of the twentieth century's most prominent thinkers, Claude Lévi-Strauss, here offers the insights of a lifetime on the crucial questions of human existence. Responding to questions as varied as 'Can there be meaning in chaos?', 'What can science learn from myth?' and 'What is structuralism?', Lévi-Strauss presents, in clear, precise language, essential guidance for those who want to learn more about the potential of the human mind.
Tells the story of Levi Strauss and the evolution of blue jeans. Written in graphic format.