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TRB¿s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner¿s Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.
Identifies various challenges to the world community of transport survey specialists as well as the larger constituency of practitioners, planners, and decision-makers that it serves and provides potential solutions and recommendations for addressing them.
Compiles the critical thinking on priority topics in contemporary transport policy and planning contexts. In this title, the contributed papers cover two key themes related to types of decision-making of importance to the development of data collection on both passenger travel and freight movements.
"TRB's Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices"--Publisher's description
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