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Design Army, based in Washington, D.C., has collected and curated this latest collection of stunning letterheads and logos. Known for their streamlined design style, Design Army selected a stunning collection for this bestselling Letterhead and Logo series. Letterhead and Logo Design 11 is an invaluable resource containing hundreds of inspirational logos and letterheads designers will refer to again and again.
The latest edition in the best-selling annual Letterhead and Logo Design series, now in paperback, features the most innovative and exciting work from well-known design leaders, new design firms, and cutting-edge artists. From logos to business cards to labels and envelopes, the creative techniques and full-color images portrayed in this book will inspire new design solutions for age-old challenges that beg for a fresh approach. Projects are culled from international corporate giants; nonprofit organizations; and small, private institutions, all with a variety of budgets. Designers wrestling with their letterhead and logo projects because they are restricted by the colors they can use, the amount they can spend, the needs of the client, and the tight deadlines will find inspiration in this book. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewerÆs attention and create a lasting impression.
Thisnew-in-paperbackedition, part of the bestselling annual Letterhead and Logo Design series, features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists. From logos to labels, business cards to envelopes, the creative techniques and full-color images portrayed in this broad range of work inspires new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer’s attention and create a lasting impression.
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Corporate identity is required by almost all organizations. This is a practical guide to researching, commissioning, briefing, designing and producing a basic identity system - logo, letterhead and business card.
Discusses the factors that make a logo successful by analyzing the research, brainstorming, sketching, and stylistic experiments that led to its development.
This new-in-paperback edition, part of the bestselling annual Letterhead and Logo Design series, features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists. From logos to labels, business cards to envelopes, the creative techniques and full-color images portrayed in this broad range of work inspires new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer’s attention and create a lasting impression.
The complete guide to portfolio development for interior designers It's a widely known fact that interior designers need a strong visual presence in the form of a well-crafted, professional-looking portfolio. Surprisingly, however, many interior designers aren't equipped with the expertise required to organize and unify their work in a fashion that optimally conveys their talents and skills. Portfolios for Interior Designers helps demystify the process by guiding the reader toward mastery in assembling a winning portfolio. It delivers essential step-by-step instruction presented in a manner that shows interior designers how to properly and effectively display their designs. This book also includes: Color and black-and-white illustrations showing portfolio elements and options Graphic design concepts necessary for portfolio development Specific information for the design of digital portfolios Supplemental teaching resources that direct readers to a companion Web site Useful tips on the ways that popular graphics software applications can be best implemented for certain portfolio elements Samples of cover letters and resumes, along with discussion of job search procedures With the aid of real-world examples, Portfolios for Interior Designers examines how a portfolio can be used as an effective tool for communicating with clients and other professionals. A much-needed guide, this book eliminates the uncertainty surrounding portfolio development so that interior designers can showcase their abilities success-fully—and land the next job.