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Because few comparative data existed on European cultural tourism, when the European commission designated cultural tourism as a key area of tourism development in Europe, the European association for tourism and leisure education undertook a transnational study of European cultural tourism. The first five chapters address general themes (the scope and significance, the social context, the economic context and the political context of cultural tourism). The are followed by eleven chapters on individual countries from the European Union. Re-issued in 2005 in electronic format by ATLAS, the Association for Tourism and Leisure Education.
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
In an increasingly urbanised world more and more people are turning to our forests and woodland for recreation and tourism. Based on a study of forest recreation from across Europe, the editors bring together the expertise of more than 80 leading professionals and academics to provide a clear and concise guide to best practice.
This book outlines the private sport sector in different European countries. Sport in the European countries is organized in three distinct sectors. These are the state/public sector, which provides financial and political support for sport infrastructure; the civic/non-profit sector, which provides sport activities and services for citizens, usually in the forms of sport clubs; and the private sector, which is comprised of profit-making private companies and professional teams that produce and sell sport products and services. The private sport sector is becoming ever more important in a global market economy and a financial climate characterized by a public sector in crisis. Taking this into consideration, this book provides a detailed outline of the structure and characteristics of the private sport sector, discusses recent developments in the sector, and compares data across business fields and countries. Containing contributions from sport academics from eighteen countries, this book provides an overall, up-to-date picture of the private sport sector in Europe. Filling a significant gap in sport sociology and economics scholarships, this book will be of use to students and scholars of business and social sciences of sport as well as decision makers and the entrepreneurs.
This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.
In current academic debates, leisure is increasingly defined as a discursive construction originating both from the specific meanings created by individuals, and the institutionalizing processes that legitimate certain experiences and their spatial-temporal conditions as “leisure”. As a result of social construction and the different social conditions existing at a certain historical moment in different societies, the borders among the various aspects of leisure are becoming more and more blurred; as is the case, for instance, with the borders between leisure and work activities. Such border-crossing is the leitmotif of this book. Although focusing on sociological research, it has in fact a multidisciplinary scope and will appeal to a variety of scholars and students interested in the study of leisure in contemporary society as a fundamental dimension of everyday sociality and sociability with very important effects on social cohesion as a whole. After an introductory section, offering general frames on key definitions of leisure and leisure issues, five other sections follow which concentrate on more specific aspects of leisure practices and forms in contemporary society.
An inventory of information products and services available on the European Information Services Market. Points out the differences/advantages of the online database compared to the printed version which is in front of you.
Examines and explains the waves of urbanization across Europe from the fall of the Roman empire to the dawn of the 21st century, covering the whole of Europe, north and south, east and west, and looking at urban trends, the urban economy, social developments, cultural life, and governance.
Aviation is one of the most widely talked about industries in the global economy and yet airlines continue to present an enigma. Between 2010 and 2018 the global airline industry experienced its longest period of sustained profitability; however, huge global profits hid a darker side. Many airlines made inadequate profits or serious losses while others collapsed entirely. This fifth edition of Flying Off Course explains why. Written by leading industry expert, Rigas Doganis, this book is an indispensable guide to the inner workings of this exciting industry. Providing a complete, practical introduction to the fundamentals of airline economics and marketing, it explores the structure of the market, the nature of airline costs, issues around pricing and demand, and the latest developments in e-commerce. Vibrant examples are drawn from passenger, charter and freight airlines to provide a dynamic view of the entire industry. This completely updated edition also explores the sweeping changes that have affected airlines in recent years. It includes much new material on airline alliances, long-haul low-cost airlines, new pricing policies and ancillary revenues in order to present a compelling account of the current state of the airline industry. Offering a practical approach and peppered with real examples, this book will be valuable to anyone new to the airline industry as well as those wishing to gain a wider insight into its operations and economics. For undergraduate or postgraduate students in transport studies, tourism and business the book provides a unique insider's view into the workings of this exciting industry.