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Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
This book outlines the private sport sector in different European countries. Sport in the European countries is organized in three distinct sectors. These are the state/public sector, which provides financial and political support for sport infrastructure; the civic/non-profit sector, which provides sport activities and services for citizens, usually in the forms of sport clubs; and the private sector, which is comprised of profit-making private companies and professional teams that produce and sell sport products and services. The private sport sector is becoming ever more important in a global market economy and a financial climate characterized by a public sector in crisis. Taking this into consideration, this book provides a detailed outline of the structure and characteristics of the private sport sector, discusses recent developments in the sector, and compares data across business fields and countries. Containing contributions from sport academics from eighteen countries, this book provides an overall, up-to-date picture of the private sport sector in Europe. Filling a significant gap in sport sociology and economics scholarships, this book will be of use to students and scholars of business and social sciences of sport as well as decision makers and the entrepreneurs.
This collection of essays examines the history of urban leisure cultures in Europe in the transition from the early modern to the modern period. The volume brings together research on a wide variety of leisure activities which are usually studied in isolation, from theatre and music culture, art exhibitions, spas and seaside resorts to sports and games, walking and cafes and restaurants. The book develops a new research agenda for the history of leisure by focusing on the complex processes of cultural transfer that were fundamental in transforming urban leisure culture from the British Isles to France, Spain, Italy, Sweden, Austria and the Ottoman Empire. How did new models of organising and experiencing urban leisure pastimes 'travel' from one European region to another? Who were the main agents of cultural innovation and appropriation? How did entrepreneurs, citizens and urban authorities mediate and adapt foreign influences to local contexts? How did the increasingly 'entangled' character of European urban leisure culture impact upon the ways men and women from various classes identified with their social, cultural or (proto)national communities? Accessible and wide-ranging, this volume offers students and scholars a broad overview of the history of urban leisure culture in eighteenth- and nineteenth-century Europe. The agenda-setting focus on transnational cultural transfer will stimulate new questions and contribute to a more integrated study of the rise of modern urban culture.
This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.
First published in 1989. Focusing on leisure and policy in West European cities, this interdisciplinary study is written by leading policy analysts and academics from six European Community states: Belgium, France, Greece, Italy, the Netherlands, and the United Kingdom. The emergence of leisure as a significant area of public policy in both developed and developing economies has been recognised only relatively recently, and this book was the first to deal with urban leisure policy in a European context. Common themes in this study include the use of tourism as a strategic tool for the economic regeneration of cities, leisure as a vehicle of community development and of social integration, and the role of leisure in the development of socialist municipal policy programmes. This book should be of interest to policy makers in local government, lecturers and students of development, tourism, economics, and urban studies.
In current academic debates, leisure is increasingly defined as a discursive construction originating both from the specific meanings created by individuals, and the institutionalizing processes that legitimate certain experiences and their spatial-temporal conditions as “leisure”. As a result of social construction and the different social conditions existing at a certain historical moment in different societies, the borders among the various aspects of leisure are becoming more and more blurred; as is the case, for instance, with the borders between leisure and work activities. Such border-crossing is the leitmotif of this book. Although focusing on sociological research, it has in fact a multidisciplinary scope and will appeal to a variety of scholars and students interested in the study of leisure in contemporary society as a fundamental dimension of everyday sociality and sociability with very important effects on social cohesion as a whole. After an introductory section, offering general frames on key definitions of leisure and leisure issues, five other sections follow which concentrate on more specific aspects of leisure practices and forms in contemporary society.
This textbook describes the relevance of economics to the tourism and leisure industries, helping you to pass an economics module as part of a tourism, recreation or sport management degree. It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using topical examples to give the theory real-world context. The author explains the impact of the global economic crisis and the importance of understanding what has happened over the course of previous economic business cycles to prepare for what may happen in the future. Contrasting evidence is put forward to provide a sense of the dynamics of world economies.
Now in its third successful edition, The Economics of Leisure and Tourism has been fully revised and updated to cover all the latest issues and changes, and more. Essentially a real world text in applied economics, it explains the necessary economic theories from first principles and applies them to a range of leisure and tourism problems and issues at the consumer, business, national and international level. Key themes discussed are: * How is the provision of leisure and tourism determined and could it be provided in a different way? * What are the key opportunities and threats facing leisure and tourism & environmental impacts? * How can economics be used to manage leisure and tourism? International in its outlook, this text uses examples from Brazil, China, India and Japan, as well as Europe, North America and Australia. With an accompanying website with links and Powerpoint resources for lecturers, this new edition provides: * New chapters on regeneration, tourism as an economic development strategy, globalisation and ppolitical economy of tourism. * Introduction of dependency theory and development economics theories * Liberal use of press cuttings, journal articles and international case studies * User friendly learning features such as: visual mapping of chapter contents, chapter objectives, summaries of key points’ short answer questions.
Find out how the ways we live and work are changing the ways in which we play! As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when people travel. The Tourism and Leisure Industry: Shaping the Future gives you the knowledge and skills you need to keep your business on top of this competitive field. An essential read for all leisure and tourism experts, this book analyzes and explains demographics, global supply and demand, globalization, intercultural behavior, and mobility to help you forecast future consumer needs. This insightful book also predicts new markets and products to help you tailor your business to the tourism and leisure trends of the next generation. The Tourism and Leisure Industry: Shaping the Future evaluates traditional leisure time activities, such as theme parks and sporting events as well as the fastest growing activities, such as leisure-based wellness resorts. Find out what the populations of different countries are expecting from their free time in terms of temporal aspects, benefits, and location. Get up-to-date advice on information technology and see how it will be changing the way you do business. The Tourism and Leisure Industry: Shaping the Future focuses on a variety of factors impacting tourism today, including: changes in social values intercultural technology races changed economic market conditions changing lifestyle trends population growth networked economies the growing market for senior travelers The Tourism and Leisure Industry: Shaping the Future is your contemporary guide to the next steps in the evolution of tourism and leisure. Filled with tables and figures to help you organize and understand the information it presents, this book is easy to read yet suitable for any expert in the leisure field. With case studies, research reports, and extensive bibliographies, it is a vital resource for destination managers, consultants, and teachers alike.