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Down at the pond the leapfrogs play, pay them a visit and you'll be sure to stay.
Leap is covered with mud but makes a fuss when it's time to wash up, then discovers fun in the tub.
Level 1: Consonants & short vowels. Vowels: short o.
Edward and his new friend Charley prepare for the First Annual Mark Twain Memorial Jumping Frog Contest.
A camping trip provides Tad with plenty of opportunities to "cry wolf." His parents tell him not to call for help unless he really needs it, but it's not until Tad really is in trouble that he learns his lesson once and for all.
An elegant argument for a bold new economic direction
Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for com­panies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards card—the data floodgates open. United Airlines knows if you think it’s worth $25 to check a suitcase. Verizon knows how often you call your mom. Hilton knows if you prefer a higher floor and a room away from the elevator. But after gathering and crunching all this cus­tomer data most companies have little or no idea how to use it. They either let it go to waste or abuse it with ill-considered, irrelevant, or even creepy marketing pitches. There’s a much better option, as Bryan Pearson has discovered after twenty years of studying the hidden patterns of consumer behavior. It really is possible to turn customer information into customer intimacy— systematically, efficiently, and without invading anyone’s privacy. And intimacy is the key to long-term loyalty, growth, and profits. As Pearson writes: Customers can only be acquired, churned, and reactivated so many times before they tire of your brand. There is a proven marketing equation in which customers willingly share information with you in the expectation of being better served and valued during future transactions. Capitaliz­ing on that equation is our business responsibility. The Loyalty Leap will give you the tools to per­suade customers to share more information in their own best interests. And it will help you make sense of all that data to build strong cus­tomer relationships. It also shares compelling examples, including: How Shell increased sales while reducing its network of gas stations by giving its best customers incentives to buy from another location. How GameStop offers its PowerUp Rewards members access to such events as the Comic-Con convention. How McDonald’s in Finland used location-based marketing to send special offers to customers near one of its locations, with a 40 percent response rate. How Caesars Entertainment uses data from its 40 million Total Rewards members to draw complete customer profiles, resulting in increased visits. Pearson believes this is one of the most exciting times in the history of marketing, and that loyalty marketing will be increasingly essential for years to come. His book will take you behind the cur­tain to show how the best companies are doing it.
Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do -- and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors. Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app -- WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity. Outlasting competition is difficult; doing so over decades or a century is nearly impossible -- unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.
With a whimsical sense of fun and fancy that masks a much more serious quest to integrate your conscious and subconscious selves, Katherine Revoir has created a playbook full of exercises and games to ignite your best self -- both your rational, analytical, and logical (left brain) self and your intuitive, expressive, and creative (right brain) self. By using both halves of the brain, you can achieve more complete introspection and expand your spiritual consciousness. Hand-lettered, lay-flat pages make doodling easy. The book begins with an exercise designed to access inner guidance, creating a pathway for finding your own unique formula for self-expression. Spiritual Doodles and Mental Leapfrogs gives readers a private, powerful tool to experiment with creativity, to try something new, and to grow spiritually.
Have you ever asked yourself, "Is this it?" Maybe you're trapped in a dead-end job that you're afraid to leave. Or maybe you already have a good job-one that gives you room to grow and exercise your talents-but you don't really feel like you're doing your best work. Your life is plain vanilla, yet you know in your heart that you can be a triple scoop banana split. You just don't know how to make that leap. So what do you do? Rick Smith knows firsthand what it's like to feel stuck in a career rut. He worked in a midlevel job where he had modest success. Then his life took an unexpected turn and he found himself creating a business that became successful beyond his wildest dreams. He unlocked a level of performance he did not know he had in him. After all, Smith was just a regular guy who didn't like to take chances or even step outside his comfort zone. But as he found out, those qualities don't have to be stumbling blocks. In fact, they're two of the keys to making the leap from good to great. And after talking to others who had also transformed their careers from mundane to magnificent, he realized that the secret doesn't lie with some mysterious talent, trait, or affinity for risk. And it certainly doesn't require you to quit your job and start from scratch. Rather, it lies with your ability to harness your true strengths and passions-what Smith calls your Primary Color. You'll meet remarkable people who've made the leap, such as: A soft-spoken middle manager who transformed her company, her industry, and her career with a simple-yet groundbreaking-idea. A door-to-door fax machine saleswoman who became a global fashion mogul after developing her own line of women's apparel. A Florida shrimp farmer who became a globally recognized genetics expert after both of his sons were diagnosed with a rare neurological disorder. A software designer who became a leading advocate for the homeless after volunteering part time at a local shelter and realizing his true calling. Through powerful anecdotes, lessons from brain science, and tools for self-assessment, Smith shows how, with the right amount of passion, determination, and three simple steps, anyone can make the leap to a more successful and fulfilling life.