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This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Labour Law and Sustainable Development is a detailed reconstruction of the regulatory framework and jurisprudential findings of sustainable development at the international, European and national level. The global crisis of the past decade has underlined the social unsustainability of the ultra-liberalistic theories through which the labour law deregulation represents the precondition for social and economic development coherent with the globalization imperatives. It is no exaggeration to assert that the existing foundations of labour law have been irreversibly compromised. It is essential to find a way out of the crisis, at the same time defining the founding values of new sustainable labour law. In linking labour law with the sustainability paradigm, this provocative book promises to widen the scope and terms of the reconciliation of interests, taking into account the multiplicity of the stakeholders interested in economic, social and environmental issues and, in particular, to practise an approach that achieves intergenerational equity. What’s in this book: In an unprecedented comparative study, including case law, of the network of principles, agreements, practices and norms concerning sustainable development and its different economic and social implications, the author examines such facets as the following: sustaining solidarity and equality of opportunity in current and emerging work situations; enhancing individual autonomy in the current world of (subordinate but independent) labour; reconciling personal needs, flexible organization of companies and reduction of external and internal costs to companies; collective action for the regulation of labour relations allowing for the exercise of individual autonomy; involving entire populations that have been so far excluded in the world scene; developing a sustainable pension system to promote intergenerational solidarity; implementing flexicurity policies positively; social clauses of international trade treaties; undoing the profound contradiction of gender and wage inequalities; and promoting corporate social responsibility. The objective of this book is to provide the reader with a reasoning basis to assess whether the choice to elect sustainable development as a new paradigm of reference for labour law is feasible, and if, in particular, this choice can be useful in order to define the founding values of a new ‘sustainable’ labour law. How this will help you: Using an interdisciplinary approach, the author emphasizes the need to consider the various dimensions of sustainability together, not only the original environmental but also the economic and social dimensions. This book offers a real strategic leap for both legislators and social actors, in particular leading the way to avoiding a fracture of the generational pact that has held together modern societies. Although the book presents a profound academic contribution to the analysis of labour law realities and trends, it will also be welcomed by corporate lawyers, judges, human rights experts, trade unionists, business managers, entrepreneurs and consultants interested in the issues of labour, sustainable development and social rights.
Since the 1990’s, researchers, practitioners and public administrations have given more thought to urban logistics. However, their interests and goals are not the same, and several approaches do not produce efficient logistics systems as a result. This book aims to provide both a conceptual framework for urban logistics planning and management and to create a basis for deploying solutions that aim to reduce the main nuisances related to urban goods. The proposed book is divided in two parts. The first proposes a set of methodological chapters, written by key authors, which aim to support decision makers in their current choices related to urban logistics. In addition to public authorities’ aims and goals, the book highlights the importance of private actors, and shows how supply chain management can deal with the problems of the last urban mile and its integration in global logistics chains. The second presents several applied research works that deal with current planning and practice issues in urban logistics, such as the role of city planning, the place of night deliveries in carrier organization, the limits of logistics pooling, and the real estate market, among others. The book was written by key authors, all having considerable research experience and recognised as experts in their respective fields. Each chapter presents methods and results of research works, written for a broad audience, and more precisely directed to both academics and practitioners.
It is commonly recognized that logistics has become a major strategic issue for all companies, whether they are part of the primary, secondary or tertiary sector. Faced with the external pressures of globalization and competition, logistics optimizes processes and reduces production and delivery cycles. The use of Sustainable Supply Chain Management (SuSCM) is now increasingly at the center of thought, due to the numerous factors favoring its implementation: requests from various stakeholders, governmental pressures (decrees, laws, regulations, etc.), environmental pressures (pollution, disappearance of fuel fossils, etc.) and societal pressures (reputation/image, protection, etc.). However, there are still obstacles to the implementation of SuSCM, including significant costs, the complexity of coordination and the lack of communication within the whole supply chain. Nevertheless, it should nowadays be included by any organization in its decisions towards a strategic approach towards sustainability. This book presents each economic, environmental and societal aspect of SuSCM. By considering each of these dimensions separately, the primary objective is to facilitate the implementation of the elements that make it up. Readers are also provided with several “strategic interpretive lenses” to be able to perform audits and diagnostics of each component. Contents: 1. The Economic Aspect of Sustainable Supply Chain Management. 2. The Environmental Aspect of Sustainable Supply Chain Management. 3. The Social/Societal Aspect of Sustainable Supply Chain Management. 4. Sustainable Supply Chain Management Balanced Scorecard. About the Authors Joëlle Morana is Lecturer in management science, attached to the Laboratoire d’Economie des Transports (Transport Economy Laboratory) at University Lumière Lyon II in France. Her fields of research concern economic, environmental and societal logistics.
The latest volume of Critical Studies on Corporate Responsibility, Governance and Sustainability examines the social, economic and environmental impacts of corporations, and the real effects of corporate governance, CSR and business sustainability on societies in different regions.
Les questions de développement durable préoccupent de plus en plus les consommateurs et gagnent aujourd'hui par ricochet les entreprises : comment faire évoluer conjointement protection de l'environnement, responsabilité sociale et performance économique ? Pour répondre aux préoccupations des différents publics visés, chacun des cinq chapitres de cet ouvrage correspond à une grande fonction de l'entreprise : marketing, RH, comptabilité, finance et vision stratégique. Proches des problématiques terrain, les auteurs-tous spécialistes dans leur domaine-, basent leur réflexion sur de nombreux cas réels d'entreprises et étudient toutes les possibilités pour mettre le développement durable au coeur de l'entreprise : du relookage de pratiques pré-existantes à la mise en place d'une véritable politique de développement durable. Enseignants, managers, étudiants trouveront dans cet ouvrage des pistes d'action pour répondre aux menaces environnementales et sociales qui pèsent sur notre économie.
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
Social economy organizations such as cooperatives, non-profits, mutual benefit groups, foundations, and non-governmental organizations are uniquely positioned to respond not only to emerging social and economic needs, but also to new collective aspirations. In Québec, for instance, a pioneering social economy system has been developed that is recognized worldwide for its ability to foster innovative solutions to economic disparity and sustainability issues. In the wake of a global crisis that has emphasized the growing gap between economic and social concerns, what can other regions gain from this model? Through robust theoretical and in-depth empirical studies, this book offers the first opportunity to English-language readers to learn about the Québec experience of a social economy system. It takes stock of recent developments in the province relating to policy planning, governance, financing, local development, and legal frameworks. Innovation and the Social Economy also emphasizes this system’s potential for exploring alternative practices of production, consumption, and distribution that can foster social transformation.
Les entreprises utilisent trop souvent des recettes clés en main pour améliorer leurs systèmes d’information. Or, ces solutions sont peu efficaces et même contre-productives au regard des vrais enjeux. Cet ouvrage présente les nouvelles stratégies, les business models émergents et les méthodes de management imposés par le défi du numérique. Il crée une dynamique collaborative avec les clients et les fournisseurs et permet d’établir un dialogue constructif entre la direction générale, les acteurs des systèmes d’information et les métiers. Une Carte d’orientation est proposée afin de diagnostiquer la situation entre les processus et les technologies relationnelles de l’organisation. Elle permet l’élaboration d’une Feuille de route indispensable à l’innovation et à la transition vers le numérique. Pour dégager des plans d’action arbitrés et pilotés en commun, il faut pouvoir assurer une véritable « cogouvernance », c’est-à-dire une gouvernance conjointe de l’information, multi-acteurs, multicompétences et multi-domaines qui transforme avec lucidité l’organisation et s’engage avec succès dans l’entreprise numérique. L’auteur Ancien professeur à Supélec, Gérard Balantzian a dirigé l’Institut du Management de l’Information (IMI) de l’UTC pendant plus de 20 ans. Il est aussi un pionnier dans le domaine des schémas directeurs. Expert, formateur et consultant, il intervient auprès des organisations dans le domaine du numérique et de la nouvelle gouvernance de l’information.