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An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.
Latinos are the fastest growing population in America today. This two-volume encyclopedia traces the history of Latinos in the United States from colonial times to the present, focusing on their impact on the nation in its historical development and current culture. "Latino History and Culture" covers the myriad ethnic groups that make up the Latino population. It explores issues such as labor, legal and illegal immigration, traditional and immigrant culture, health, education, political activism, art, literature, and family, as well as historical events and developments. A-Z entries cover eras, individuals, organizations and institutions, critical events in U.S. history and the impact of the Latino population, communities and ethnic groups, and key cities and regions. Each entry includes cross references and bibliographic citations, and a comprehensive index and illustrations augment the text.
Using the most extensive and currently available survey opinion data, this book empirically supports the argument that Latinos have emerged as a convergent panethnic political group, beyond the individual national origin identities dating to the time of the 1990 Latino National Political Survey when Mexican Americans, Puerto Ricans, and Cuban Americans were treated conceptually as politically distinct groups. Replete with data and supplemented by an extensive online resource, this book offers scholars, students, and sophisticated general readers evidence and inspiration for understanding the dynamics of Latino politics in the U.S. today.
The fourth edition of this widely-used textbook introduces students to what it means to be a Latino American culturally and politically at a time of unprecedented challenges for America’s diverse and fastest-growing ethnic group. Garcia and Sanchez provide an in-depth examination of the individual communities that comprise the Latino culture, and how those bonds affect political development and decisions. With a look at voting, immigration, political engagement, and the critical public policies that constitute a Latino agenda, Garcia and Sanchez provide substantive insight on Latino pan-ethnic identity, growing policy issues, political participation, and the impact of changing Latino sub-groups.
A celebration of people and pride! Explore the achievements and contributions of Latinos in the United States with this illuminating history. Latinos in the United States are a vibrant mix of people and multiple identities, each unique, varied, and accomplished. Beginning with the Spanish explorers in the sixteenth century, Latinos have been an important part of American society. They’ve fought the Revolutionary War, the Civil War, and all wars in between and since, and in the last decade, their businesses have grown at twice the pace of the overall U.S. economy. The most complete and affordable single-volume reference on Latino history available today, Latino Almanac: From Columbus to Corporate America honors the history and the impact of Latinos on the United States. This hefty tome is a fascinating mix of biographies, little-known or misunderstood historical facts, and enlightening essays on significant legislation, movements, current issues, and achievements across a variety of fields, including business, labor, politics, the military, music, sports, law, media, religion, art, literature, theater, film, science, technology, and medicine. A large collection of 650 biographies includes both celebrated and lesser-known Latino stars, such as Dolores Fernández Huerta, labor leader Sonia Sotomayor, Supreme Court justice Juan Felipe Herrera, U.S. poet laureate Roberto C. Goizueta, businessperson, former CEO of Coca-Cola Selena Gómez, actor, singer, producer Rebecca Lobo, basketball player, sports analyst Anthony D. Romero, executive director of the American Civil Liberties Union (ACLU) Alexandria Ocasio-Cortez, U.S. congressperson Ellen Ochoa, astronaut, engineer Anthony R. Jiménez, entrepreneur María Hinojosa, journalist Dennis Chávez, U.S. senator Oscar Muñoz, businessperson, CEO United Airlines Antonia Novello, surgeon general of the United States Geraldo Miguel Rivera, journalist Lin-Manuel Miranda, playwright, actor, director Alex Rodríguez, baseball player Rodolfo Anaya, novelist Desi Arnaz, television producer, actor, singer Jessica Mendoza, sportscaster, softball player Nydia Velásquez, U.S. congressperson Edward James Olmos, actor Marco Rubio, U.S. senator Rita Moreno, actor, dancer César Chávez, labor leader Marcelo Claure, businessperson, former Sprint CEO Ariel Dorfman, playwright, novelist Miriam Colón, actress, theater owner, producer Joaquín Castro, chair of the Hispanic Congressional Caucus And many, many more! While Latinos are among both the original and newest immigrants, today the majority of U.S. Latinos were born here and most speak English—although most are bilingual to one degree or another. Their influence on the economy and culture continues to increase. Their impact on the United States has been wide-ranging. Salsa has even overtaken ketchup to become the most popular condiment in the United States! Devoted to illustrating the moving and often lost history of Latinos in America, Latino Almanac is a unique and valuable resource. Numerous photographs and illustrations, a helpful bibliography, a timeline, and an extensive index add to its usefulness. Commemorating and honoring Latino achievements, honors, and influence, this important book brings to light all there is to admire and discover about Latino Americans!
Named one of the Best Books of the Year by NPR An NPR Best Book of the Year, exploring the impact of Latinos’ new collective racial identity on the way Americans understand race, with a new afterword by the author Who are Latinos and where do they fit in America’s racial order? In this “timely and important examination of Latinx identity” (Ms.), Laura E. Gómez, a leading critical race scholar, argues that it is only recently that Mexican Americans, Puerto Ricans, Cubans, Dominicans, Central Americans, and others are seeing themselves (and being seen by others) under the banner of a cohesive racial identity. And the catalyst for this emergent identity, she argues, has been the ferocity of anti-Latino racism. In what Booklist calls “an incisive study of history, complex interrogation of racial construction, and sophisticated legal argument,” Gómez “packs a knockout punch” (Publishers Weekly), illuminating for readers the fascinating race-making, unmaking, and re-making processes that Latinos have undergone over time, indelibly changing the way race functions in this country. Building on the “insightful and well-researched” (Kirkus Reviews) material of the original, the paperback features a new afterword in which the author analyzes results of the 2020 Census, providing brilliant, timely insight about how Latinos have come to self-identify.
Reviews 150 magazines of Latino interest, covering such categories as business and professional, parenting, sports and physical fitness, current events, and general interest
A nuanced and insightful assessment of Latino life in America.
The most current and relevant best practices for working with diverse groups within Latino culture It is estimated that in just two generations, the United States will follow Mexico with the second largest Latino population in the world. Optimistic and timely, Solving Latino Psychosocial and Health Problems addresses the social welfare of this important ethnic community. Noted expert Kurt Organista employs a practice-oriented approach to addressing the interwoven psychosocial and health-related concerns that impact this community and offers thoughtful and much-needed solutions. This important book realistically considers the Latino community's imposing and rapidly growing population size, complex set of challenging issues, and the tremendous diversity between and within each major U.S. Latino group. Section I applies a series of highly relevant frameworks to deepen your understanding of the historical and current cultural and social experiences of diverse Latino populations in the United States, ending with a unique practice model for working with Latinos. Section II provides detailed illustrations of the best and most promising practices for working with various Latino populations. A must-read for practitioners, students, and policy makers, Solving Latino Psychosocial and Health Problems richly embraces the distinctness of the wide range of Latino ethnic identities in the United States and provides a practical and thought-provoking resource relevant to a broad range of helping professionals.
A new history reveals how the rise of the Latino vote has redrawn the political map and what it portends for the future of American politics. The impact of the Latino vote is a constant subject of debate among pundits and scholars. Will it sway elections? And how will the political parties respond to the growing number of voters who identify as Latino? A more basic and revealing question, though, is how the Latino vote was forged—how U.S. voters with roots in Latin America came to be understood as a bloc with shared interests. In The Rise of the Latino Vote, Benjamin Francis-Fallon shows how this diverse group of voters devised a common political identity and how the rise of the Latino voter has transformed the electoral landscape. Latino political power is a recent phenomenon. It emerged on the national scene during the turbulence of the 1960s and 1970s, when Mexican American, Puerto Rican, and Cuban American activists, alongside leaders in both the Democratic and the Republican parties, began to conceive and popularize a pan-ethnic Hispanic identity. Despite the increasing political potential of a unified Latino vote, many individual voters continued to affiliate more with their particular ethnic communities than with a broader Latino constituency. The search to resolve this contradiction continues to animate efforts to mobilize Hispanic voters and define their influence on the American political system. The “Spanish-speaking vote” was constructed through deliberate action; it was not simply demographic growth that led the government to recognize Hispanics as a national minority group, ushering in a new era of multicultural politics. As we ponder how a new generation of Latino voters will shape America’s future, Francis-Fallon uncovers the historical forces behind the changing face of America.