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Las alianzas estratégicas constituyen un instrumento importante que las empresas pueden utilizar para mantener y mejorar su competitividad en entornos empresariales altamente complejos y cambiantes. El objetivo de este libro es dar respuesta a la creciente necesidad de transmitir a los directivos los conocimientos acumulados sobre las alianzas. En el libro se explica, a través del estudio y de las experiencias obtenidas del análisis de decenas de casos reales, cómo formar alianzas estratégicas que funcionen. El contenido se organiza en cinco capítulos. Los cuatro primeros analizan las cuatro fases del proceso de formación de una alianza. El lector puede optar por saltarse alguno y leer directamente el capítulo dedicado a la fase en que se halle su proceso particular de alianza. En el último capítulo del libro se presentan de manera sintética las aportaciones del mundo académico al conocimiento de las alianzas estratégicas y la cooperación empresarial. Para agilizar la lectura, los casos que se presentan en cada capítulo están desarrollados por completo al final de la obra. Todos ellos son casos de estudio procedentes de la prestigiosa escuela de negocios canadiense Richard Ivey School of Business, institución experta en suministrar casos de empresa para otras escuelas de negocios del mundo y para la formación de directivos.
Este libro aborda un tema de rabiosa actualidad: la cooperación entre empresas, que se manifiesta en alianzas operativas o estratégicas, en fusiones o absorciones y en otras formas de integración empresarial. Alianzas estratégicas en la práctica ofrece una visión clara, amena, rigurosa y práctica de lo que son las alianzas estratégicas y de cómo ponerlas en marcha, ante tanta ingenuidad y falta de profesionalidad con la que muchos empresarios y directivos se plantean estos procesos. Por ello, dedica los dos primeros capítulos del libro a sensibilizarnos de que las alianzas son una respuesta que las empresas pueden dar a las demandas del nuevo escenario en el que se desenvuelven, sobre todo ante procesos de internacionalización y de innovación, que son la base de su estrategia de crecimiento o de consolidación. Ahora bien, la principal aportación de la obra reside en que muestra, a partir de cuatro casos prácticos, cómo gestionar la puesta en práctica de una alianza. Para ello, el autor utiliza su experiencia en múltiples casos de éxito en los que participó activamente desde el principio hasta el final. En el último capítulo del libro, nos ofrece reflexiones y consejos finales sobre las claves del éxito de un proceso de alianza, deteniéndose en la importancia de la planificación y sistematización del proceso; el protocolo de integración como pieza clave del mismo; el cuidado de la parte emocional a lo largo del proceso y como preparación para el cambio que se avecina. Y acaba con un decálogo de recomendaciones finales. Índice Demandas del entorno actual.- Las alianzas son una respuesta a las demandas del nuevo escenario.- La puesta en marcha de una alianza operativa: Caso IK4.- Fusión y alianza estratégica: Caso Mutualia.- De la creación de una alianza estratégica a la fusión: Caso Tecnalia.- La integración en un gran grupo empresarial: Caso Alinaco.- Claves del éxito de un proceso de alianza.- Bibliografía.
This collection of duck activities has a strong fun element, however, we do not want it to sound like it is all just fun. There is, in fact, a wealth of solid theory that forms the basis of why we developed this stream of uses for six bricks in business and learning environments. The idea of using playful methods for a range of purposes to generate innovative thinking is not new. For centuries, people have used artifacts like totems and puppets to tell stories and share information, beliefs, and knowledge. We also know that many facilitators and trainers are using tools such as design thinking and agile methodologies where prototyping and games play an important role in the processes of thinking and creating. Whatever your goal, using 3D models is a great facilitation tool. It allows you to lead people through a process where they are able to examine their inside world and relate these lessons to their work environment. These insights then lead to opportunities for further exploration and discovery and ultimately, more productive and effective communication.
The 'Pocket Guide to Health Promotion' is a short, punchy and practical guide aimed at students and practitioners. The book includes precise definitions and examples of key concepts and methods in health promotion practice and a chapter by chapter description of the management planning, strategy selection, implementation and evaluation of health promotion programmes. Written in an accessible and concise style, the book offers the reader a practical and flexible resource that is ideal for students and practitioners looking to plan and implement health promotion activities. A must buy for those new to health promotion or who want a pocket guide to this core health activity. "Clearly written and practical, this excellent guide will prove indispensible to practitioners of health promotion globally, and a very useful starting point for students. It will be worth buying a pocket to put it in!" David Ross, Professor of Epidemiology and International Public Health, London School of Hygiene and Tropical Medicine, UK "The Pocket Guide to Health Promotion is easy to navigate with complex concepts in health promotion explained in a user-friendly way. Whether you are practicing health promotion or studying the discipline, this will be a welcome addition to any book shelf." Dr James Woodall, Co-Director of the Centre for Health Promotion Research & Course Leader MSc Public Health, Leeds Metropolitan University, UK
This ground-breaking volume provides readers with both an overview of harm reduction therapy and a series of ten case studies, treated by different therapists, that vividly illustrate this treatment approach with a wide variety of clients. Harm reduction is a framework for helping drug and alcohol users who cannot or will not stop completely—the majority of users—reduce the harmful consequences of use. Harm reduction accepts that abstinence may be the best outcome for many but relaxes the emphasis on abstinence as the only acceptable goal and criterion of success. Instead, smaller incremental changes in the direction of reduced harmfulness of drug use are accepted. This book will show how these simple changes in emphasis and expectation have dramatic implications for improving the effectiveness of psychotherapy in many ways. From the Foreword by Alan Marlatt, Ph.D.: “This ground-breaking volume provides readers with both an overview of harm reduction therapy and a series of ten case studies, treated by different therapists, that vividly illustrate this treatment approach with a wide variety of clients. In his introduction, Andrew Tatarsky describes harm reduction as a new paradigm for treating drug and alcohol problems. Some would say that harm reduction embraces a paradigm shift in addiction treatment, as it has moved the field beyond the traditional abstinence-only focus typically associated with the disease model and the ideology of the twelve-step approach. Others may conclude that the move toward harm reduction represents an integration of what Dr. Tatarsky describes as the “basic principles of good clinical practice” into the treatment of addictive behaviors. “Changing addiction behavior is often a complex and complicated process for both client and therapist. What seems to work best is the development of a strong therapeutic alliance, the right fit between the client and treatment provider. The role of the harm reduction therapist is closer to that of a guide, someone who can provide support an
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