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"This book is the first in-depth treatment from a linguistic perspective of the Chinese presence in Africa. It is essentially a detailed study on communication in various domains between Chinese immigrants in Cameroon and the local community with whom they interact. In eight chapters this well-organized book is able to give a relatively detailed sociolinguistic description of the host country, Cameroon, provide a good theoretical background of the study, outline the methodology used for the study which involved mainly a questionnaire survey, semi-structured interviews, and field observations before drawing conclusions to the study. This is a brilliant contribution to a growing literature on the global Chinese diaspora." - Adams Bodomo, Professor of African Studies (Chair of Linguistics and Literatures) at the University of Vienna, Austria
This book provides deep insights into intercultural collaboration among business partners, employees, managers, and entrepreneurs in Chinese-African professional interactions. It presents cultural and theoretical knowledge on Chinese and African management, leadership, and philosophy. Chinese and African scholars and professionals share their insights into how to address intercultural management challenges proactively and successfully. The cases provide insights into a wide variety of industries and offer actual scenarios studied in governmental, parastatal, and private Chinese-owned organizations in twelve African countries. This book will benefit a broad readership including scholars in employment relations and business management as well as African and Chinese collaborators in academia, government, NGOs and industry.
This volume focuses on language planning in the Cameroon, Sudan and Zimbabwe, explaining the linguistic diversity, historical and political contexts, current language situation (including language-in-education planning), the role of the media, the role of religion and the roles of non-indigenous languages. The authors are indigenous to the situations described, and draw on their experience and extensive fieldwork there. The extended case studies contained in this volume draw together the literature on each of the polities to present an overview of the existing research available, while also providing new research-based information. The purpose of this volume is to provide an up-to-date overview of the language situation in each polity based on a series of key questions, in the hope that this might facilitate the development of a richer theory to guide language policy and planning in other polities where similar issues may arise. This book comprises case studies originally published in the journal Current Issues in Language Planning.
The (dis)empowerment of languages through language policy in multilingual postcolonial communities often shapes speakers’ identification with these languages, their attitude towards other languages in the community, and their choices in interpersonal and intergroup communication. Focusing on the dynamics of Cameroon’s multilingualism, this book contributes to current debates on the impact of politic language policy on daily language use in sociocultural and interpersonal interactions, multiple identity construction, indigenous language teaching and empowerment, the use of Cameroon Pidgin English in certain formal institutional domains initially dominated by the official languages, and linguistic patterns of social interaction for politeness, respect, and in-group bonding. Due to the multiple perspectives adopted, the book will be of interest to sociolinguists, applied linguists, pragmaticians, Afrikanists, and scholars of postcolonial linguistics.
The global spread of English has resulted in contact with an enormous variety of different languages worldwide, leading to the creation of many new varieties of English. This book takes an original look at what happens when speakers of these different varieties interact with one another.
The text is also suitable for English or ESL/EFL teachers who need a reference volume about various aspects of language, particularly as it applies to teaching. Each chapter includes educational implications of each topic, plus research projects and further readings. The text also appeals to those obtaining additional certification for public school teaching." "The second edition of Understanding Language Structure, Interaction, and Variation is enhanced and updated with an expanded treatment of English grammar, new topics like computer-mediated communication, current figures and data, and an up-to-date bibliography."--Jacket.
These in-depth case studies provide novel insights in to the fast-changing language situation in multilingual China, and how it changes the meanings of language identity and language learning. This linguistic ethnographic study of language attitudes and identities in contemporary China in the era of multilingualism provides a comprehensive and critical review of the state of the art in the field of language-attitude research, and situates attitudes towards Chinese regional dialects in their social, historical as well as local contexts. The role of language policies and the links between the interactional phenomena and other contextual factors are investigated through the multi-level analysis of linguistic ethnographic data. This study captures the long-term language socialisation process and the moment-to-moment construction of language attitudes at a level of detail that is rarely seen. The narrative is presented in a highly readable style, without compromising the theoretical sophistication and sociolinguistic complexities.
Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.