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How do leading Labour figures strive to communicate with and influence the electorate? Why have some proven more successful than others in advancing their ideological arguments? How do orators seek to connect with different audiences in different settings such as parliament, party conference and through the media? This thoroughly researched and highly readable collection comprehensively evaluates these questions as well as providing an extensive interrogation of the political and intellectual significance of oratory and rhetoric in the post-war Labour Party. This collection evaluates the oratory and rhetoric of twelve leading figures from Labour politics: Aneurin Bevan, Hugh Gaitskell, Harold Wilson, Barbara Castle, James Callaghan, Michael Foot, Tony Benn, Neil Kinnock, John Smith, Tony Blair, Gordon Brown and Ed Miliband. Each chapter explores how its subject attempted to use oratory to advance their agenda within the party and beyond. Students of British politics, Labour history and communication studies will find this volume essential reading.
The relationships between narrative and leadership, between rhetoric and performance, between doctrine and its voicing, are crucial to party politics and are underrated by both practising politicians and scholars. This study analyses the ‘performance of leadership’ in the UK Labour Party, and what this means for a new approach to understanding politics. The main focus of this study is the five-year leadership of Ed Miliband, 2010-2015. The fortunes of the party and the party leadership can be apprehended as a series of performed rhetorical events. A political leader’s persona is a construction that performs – rather like an actor – in the political space. The author identifies and analyses the architecture and the modalities of leadership persona construction and performance in contemporary politics.
Aneurin Bevan is a revered figure in Welsh and British politics, celebrated for his role as the founder of one of the country’s most cherished institutions, the National Health Service. As a result, he is continuously invoked, quoted widely, and is praised for his principles. However, Bevan was not only a significant politician. He was also a prolific writer, contributing extensively to the socialist magazine Tribune from its founding in 1937 until his death in 1960. This is My Truth represents the first edited collection of these writings. Beginning with an introduction that charts his writing career and emphasises his legacy, the collection showcases Bevan’s analysis of class conflict, capitalism, democracy, the world and democratic socialism. This is My Truth provides readers with the opportunity to read Bevan in his own words and to reflect on a figure who remains a source of inspiration and controversy today.
This book brings together a team of specialists to explore why some left-wing politicians are able to communicate their message effectively, whereas others struggle to connect with the public. To address this question, it analyses the rhetoric and narratives employed by figures from British and Welsh Labour, the Green Party, the Scottish National Party and the radical left, as well as the anti-austerity movement. In doing so, the collection offers insights into why the performances of political actors such as Carwyn Jones and Nicola Sturgeon resonate with a wide audience, whereas some - like Jeremy Corbyn - have limited appeal beyond the party faithful. The volume provides an accessible examination of the language and ideas of the UK left, while offering a novel perspective on the challenges currently facing the Labour Party. It will therefore appeal to a wide readership, including scholars and students of rhetoric, ideology, political leadership, and British politics.
This book traces the economic ideology of the UK Labour Party from its origins to the current day. Through its analysis, the book emphasises key crises, including the 1926 General Strike, the 1931 Great Depression, the 1979 Winter of Discontent and the 2007/2008 economic crisis. In analysing this history, the ideology of the Labour Party is examined through four core themes: • the party’s definition of socialism; • the role of the state in economic decision making; • the party’s understanding of inequalities; and • its relationship with the trade union movement. The result is a systematic exploration of the drivers and key ideas behind the Labour Party’s economic ideology. In demonstrating how crises have affected the party’s economic policy, the book presents a historical analysis of the party’s evolution since its formation and offers insights into how future changes may occur.
How do leading Conservative politicians strive to communicate with and influence the electorate? Why have some been more effective than others in advancing their personal positions and ideological agendas? How do they seek to connect with their audience in different settings, such as the party conference, House of Commons, and through the media? This book draws analytical inspiration from the Aristotelian modes of persuasion to shine new and insightful light upon the articulation of British conservatism, examining the oratory and rhetoric of twelve key figures from Conservative Party politics. Each chapter is written by an expert in the field and explores how its subject attempted to use oratory to advance their agenda within the party and beyond. This is the first book to analyse Conservative Party politics in this way, and marks an important new departure in the analysis of British politics.
David Cameron was leader of the Conservative Party (2005-16) and Prime Minister of the United Kingdom (2010-16). His legacy may be one of the most significant of any post-war British prime minister. But did he have a distinctive political strategy, and if so how should we characterise it? This book provides a new and distinctive interpretation of ‘Cameronism’, focusing on the twin themes of modernisation and manipulation. Heppell identifies three core aspects of Cameron’s modernisation strategy: his attempts to detoxify the image of the Conservative Party; his efforts to delegitimise the Labour Party by blaming it for the financial crisis and austerity; and Cameron’s use of the ‘Big Society’ narrative as a means of reducing the perceived responsibilities of the state. Manipulation is explored in relation to the Coalition Government and the exploitation of the Liberal Democrats, on policies such as austerity, tuition fees and electoral reform. Finally, the book examines Cameronism in relation to current challenges to the existing political order: Brexit, Scottish independence, and the rise of populism. This timely book is essential reading to those interested in British party politics and Prime Ministerial leadership.
This book examines the political oratory, rhetoric and persona of Margaret Thatcher as a means of understanding her justifications for ‘Thatcherism’. The main arenas for consideration are set piece speeches to conference, media engagements, and Parliamentary orations. Thatcher’s rhetorical style is analysed through the lens of the Aristotelian modes of persuasion (ethos, pathos, logos). Furthermore, the classical methods of oratorical engagement (deliberative, epidictic, judicial) are employed to consider her style of delivery. The authors place her styles of communication into their respective political contexts over a series of noteworthy issues, such as industrial relations, foreign policy, economic reform, and party management. By doing so, this distinctive book shines new light on Thatcher and her political career.
How do leading Democratic Party figures strive to communicate with and influence their audience? Why have some proven more successful than others in advancing their ideological arguments? How do orators seek to connect with different audiences in different settings such as the Senate, conventions and through the media? This thoroughly researched and highly readable collection comprehensively evaluates these questions as well as providing an extensive interrogation of the political and intellectual significance of oratory and rhetoric in the Democratic Party. Using the Aristotelian modes of persuasion ethos, pathos and logos it draws out commonalties and differences in how the rhetoric of Democratic Party politics has shifted since the 1960s. More broadly it evaluates the impact of leading orators upon American politics and argues that effective oratory remains a vital party of American political discourse.
The book reappraises Neil Kinnock’s policies, impact, legacy and leadership of the Labour Party 30 years on from his defeat in the 1992 general election. It offers comprehensively fresh perspectives and some first-hand accounts – some friendly, others more critical – from leading academics, journalists, politicians and advisors on various aspects of ideas, policy, elections and party management, including an interview with the man himself as he looks back on his experiences. This timely book will resonate widely with the current challenges to Labour’s leadership and the enduring uncertainties on the future of the party. This book will be of key interest to researchers and students in the fields of political studies and contemporary history as well as the interested general reader.