Download Free La Suspension De Los Efectos Del Acto Administrativo Objeto De Recurso Revista De Administracion Publica Num 079 Book in PDF and EPUB Free Download. You can read online La Suspension De Los Efectos Del Acto Administrativo Objeto De Recurso Revista De Administracion Publica Num 079 and write the review.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
An edited group of 21 papers on urban change; in addition, the author contributed the four initial chapters on theoretical methods. The remaining papers consider factors of urban change, mostly for the latter part of the 20th century, for countries in Europe, the Americas, South Africa, and Asia. Themes include migration, population change, and the impact of political change. The international group of contributors is made up of academics in geography, urban and regional planning, and demography.