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Define las mejores estrategias para llegar al consumidor: la proximidad, la exclusividad, la invisibilidad y la previsibilidad, y las técnicas que de ellas se derivan. Aporta ideas sobre lugares innovadores, medios y nuevas superficies desde donde se pueden transmitir mensajes comerciales. Obra imprescindible para estudiantes y profesionales de la publicidad, las comunicaciones y el marketing. En una sociedad en la que la publicidad ha pasado a formar parte del paisaje y de la vida cotidiana de los ciudadanos, no es fácil que un anuncio destaque. En esta obra, la primera que aporta una visión global sobre la publicidad, se presentan ocho técnicas para captar la atención de la gente; cada una de ellas se explica de forma clara y amena y se ilustra con numerosos ejemplos. Entre otras estrategias, se presentan sorprendentes recursos como utilizar perros para anunciar servicios o poner publicidad en los lavabos; todas ellas fórmulas revolucionarias que se explican en el libro y que aportarán más de una buena idea al lector. Igualmente útiles le resultarán los veinte consejos que de forma concisa se ofrecen en el último capítulo.
On a normal Wednesday afternoon, Judge Scott Sampson is preparing to pick up his six-year-old twins for their weekly swim. His wife Alison texts him with a change of plan: she has to take them to the doctor instead. So Scott heads home early. But when Alison arrives back later, she is alone - no Sam, no Emma - and denies any knowledge of the text . . .The phone then rings: an anonymous voice tells them that the Judge must do exactly what he is told in an upcoming drug case and, most importantly, they must 'say nothing'.So begins this powerful, tense breakout thriller about a close-knit young family plunged into unimaginable horror. As a twisting game of cat and mouse ensues, they know that one false move could lose them their children for ever.Hugely suspenseful - with its fascinating insight into the US judicial system and its politics of influence and nepotism - Say Nothing is, above all, the poignant story of the terror these parents face, and their stop-at-nothing compulsion to get their children back.
Chris Perez tells the story of his relationship with music superstar Selena in this heartfelt tribute. One of the most compelling and adored superstars in Latin music history, Selena was nothing short of a phenomenon who shared all of herself with her millions of devoted fans. Her tragic murder, at the age of twenty-three, stripped the world of her talent and boundless potential, her tightly-knit family of their beloved angel, and her husband, Chris Perez, of the greatest love he had ever known. For over a decade, Chris held onto the only personal thing he had left from his late wife—the touching and sometimes painful memories of their very private bond. Now, for the first time, Chris opens up about their unbreakable friendship, their forbidden relationship, and their blossoming marriage that was cut short. Chris’s powerful story gives a rare glimpse into Selena’s sincerity and vulnerability when falling in love, strength and conviction when fighting for that love, and absolute resilience when finding peace and normalcy with her family’s acceptance of the only man she called her husband. While showcasing a side of Selena that has never been disclosed before and clarifying certain misconceptions about her life and death, To Selena, with Love is an everlasting love story that immortalizes the heart and soul of an extraordinary, unforgettable, and irreplaceable icon. This commemorative edition includes photos and a special chapter detailing the author’s reflection since writing the book.
Baudelaire was practically unknown in Spain until the last two decades of the nineteenth century when the first important criticism of his work was published by two famous critics, Juan Valera and Clarín. Valera attacked Les Fleurs du mal on aesthetic grounds, basing his criticism entirely on the "satanic" poems. At the same time, Clarín published a series of articles favorable to Baudelaire. Save for Clarín, Spanish critics in the first two decades of the twentieth century based their opinions of Baudelaire solely on Les Fleurs du mal. A notable exception was an article written around 1910 by Emilia Pardo Bazan based on the full scope of Baudelaire's work. Since the 1920s Spanish critics have come to share the high esteem which Baudelaire continues to receive throughout the world.
“I wrote this book not to dismiss a rumor but to share something much more important: my journey to forgiveness.” Chiquis Rivera is a singer and the daughter of the late music superstar Jenni Rivera. In Forgiveness, her memoir, Chiquis bravely reveals the abuse she suffered at the hands of her father during her childhood and the difficulties she’s faced in her personal life as a result. Despite growing up marked by the wounds of abuse, she eventually conquered her fear of love andintimacy. The story within these pages also recounts what caused the distance between her and her mother toward the end of Jenni’s life. In Forgiveness, Chiquis brings to light truths that she wishes she had been able to reveal to Jenni. Two years after her mother’s death, Chiquis answers the most difficult questions: Was she able to make peace with Jenni? And in this story of triumph and tragedy, who is most in need of forgiveness?
«You shall not kill, son, you shall not kill, because no man can be the same after taking another man's life.» Fernando, a young literary editor and the son of a persecuted Spanish Republican, decides to flee a Spain battered by the Civil War. His friends, Catalina and Eulogio, escaping their own circumstances, join him in the adventure. The three young friends live a great story of unwavering friendship and loyalty which takes them on a journey through Second World War Alexandria, occupied Paris, Lisbon, Prague, Boston and Chile. An ode to friendship Fernando, Catalina and Eulogio have grown together in a Madrid neighborhood close to the Encarnación convent. The Spanish Civil War has just ended and the young trio try to recover from the impact it had on their lives and those of their families. Fernando lives with his mother, Isabel, awaiting his father's liberation -incarcerated because of his Republican ideals-, hoping for an absolution that never arrives. Catalina lives on the same street. Her family has come to ruins during the Civil War and in order to confront their debts, her father plans to marry her to a man she despises. Eulogio is the one whose war losses are greatest. His father died in combat and he himself returned from war a cripple after a heroic act which saved Marvin's life, a young American who arrived in Spain in 1936 to study literature, and when war broke, decided to stay and portray the pain of conflict in a celebrated poem anthology. The future's perspectives look grimmer each day for the three friends. They decide to unite their destinies and embark on a new life away from Madrid to save the little that they have left.
Do you ever feel like a second-class citizen in this world? Do you wonder how God could possibly use you to change lives? For women in Bible times, these weren't even questions they thought about. Being overlooked, marginalized, having your contributions discounted because you're a woman...it's just the way things were. In this 10-lesson workbook, Max Lucado tells some of his favorite accounts of women in Scripture and the remarkable way God broke down cultural barriers to use them in the unfolding of His story. You will discover... Sarah, the woman whom God promised would give birth to a nation, but who tried to rush things when God's promises didn't seem to be coming to pass. Rahab, a prostitute in the Canaanite city of Jericho, who would save herself and her family through her faith in the one true God of the Israelites. Abigail, a woman forced to play peacemaker by the barbaric behavior of her husband. Esther, a young queen whom God placed in the Persian court for “such a time as this” to prevent the genocide of the Jewish people. Mary, the young virgin pledged to Joseph, whom God would choose to give birth to Jesus, the promised Messiah who would save the world. The Samaritan Woman, who would meet this Messiah at a well one day. His words would forever after change her life. The Canaanite Woman, who made God smile with her wit and faith, and who received from Jesus an answer to her prayer. Mary of Bethany, a friend of Jesus who witnessed the resurrection of her brother, Lazarus, and then anointed Christ in anticipation of his death and resurrection. Mary Magdalene, who followed Jesus despite the injustice of a world that judged her for her past and said she would always be considered a failure. Sapphira, a woman in the early church who, along with her husband, made the unfortunate (and deadly) decision to lie to the Holy Spirit. These stories show us there is a God who sees us where we are and loves us for who we are. He is the one who hovers over all the pages of the Bible, shaping lives, rescuing hearts, healing sicknesses, raising what was dead to life, and passing out high callings to those who choose to follow him and have faith in him. Each lesson includes: 5 Daily in-depth Bible studies to help you explore the stories in Scripture Daily points to remember to help you summarize the key points Daily prayers to help you focus your thoughts and move into your quiet time Weekly memory verses to help you hide God's word in your heart Additional notes to help you lead a group through the study Ten Women of the Bible is a standalone workbook, ideal for both individual use and for study in a small-group setting.