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La mente del deportista es el manual que le faltaba a tu cerebro: reúne todo lo necesario para desplegar tu verdadero potencial para entrenar y competir. Utilizando una potente combinación de ciencia, experiencia práctica, charla sincera y sabiduría inspirada en el fracaso, Simon Marshall y Lesley Paterson se ponen manos a la obra y, con mucho humor, se implican para solucionar los problemas de los deportistas reales. Los autores, un experto en psicología del deporte y una campeona del mundo de triatlón, nos ofrecen todo un arsenal de habilidades mentales con las que accederás a secretos sobre cómo trata el cerebro los pensamientos y los sentimientos no deseados, y descubrirás cómo trabajar con ellos. Una vez identifiques los duendecillos mentales que perjudican tu rendimiento, aprenderás soluciones prácticas para ayudarte a controlar tu cerebro y a estar a la altura, ya sea para las exigencias cotidianas del entrenamiento o para la competición más importante de la temporada. En esta obra se desechan los métodos estereotipados que aburren a la mente del deportista y se da vida a la investigación más reciente en neurociencia y psicología para ofrecernos una guía práctica de las estrategias mentales que funcionan de verdad en la vida real. Independientemente de tu nivel, ya seas un principiante que entrena para su primera carrera, un aficionado experto que busca mejores resultados, o un profesional que desea ser más constante en las competiciones, La mente del deportista te muestra cómo sentir el miedo y saltar de todas formas, abriéndote a la posibilidad de disfrutar de tu deporte con más confianza, determinación y gratitud.
Conceptos del deporte aplicados a la vida diaria para superar obstáculos, lidiar con la adversidad y estimular una mente ganadora. Una obra imprescindible para fijar metas y luchar hasta el final. ¿Qué tienen en común el deporte de elite y la vida diaria? Igual que los deportistas de alto rendimiento, tenemos objetivos y debemos luchar por ellos, debemos afrontar los miedos, aprender a manejar nuestras emociones, tener voluntad para no bajar los brazos y sobreponernos a la adversidad. Con más de veinte años colaborando con deportistas de alto rendimiento, Gustavo Ruiz, el psicólogo deportivo que trabaja junto a Paula Pareto, la campeona olímpica y mundial de judo, y otros atletas que figuran en los primeros puestos de los rankings mundiales de sus disciplinas, vuelca en este libro toda su experiencia y conocimiento. Todos los caminos de autoconocimiento son valiosos si sabemos aplicar las herramientas adecuadas a nuestras necesidades. La vida tiene mucho de parecido a una competencia, a una carrera de obstáculos. Cumplir con las metas propuestas es siempre un camino apasionante y lleno de desafíos.
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Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by clubs, tournaments, federations like FIFA or by individual athletes. How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? - FIFA grossed over £2.3 billion from the 2010 World Cup in South Africa. - The Champions League generates UEFA more than £1 billion in annual revenue. - Sixty-five per cent of all the money spent on players in Ligue 1 in France for the 2012/13 season was spent by just one club – Paris Saint-German. - Real Madrid's revenues increased 7 per cent in 2011/12 to €512 million, the highest in the world of -football for the eighth consecutive year. The sums of money that bounce around elite football are staggering. Having revolutionised the sports marketing revenue streams for FC Barcelona, Esteve Calzada understands the numbers like no one before him. Full of real-world examples taken from his experiences at the frontlines, Esteve Calzada details how to get media presence, attract fans and generate revenue through the smart exploitation of facilities, sponsorships, television rights, players' image rights and the management of licensed products. This is a guide to sports marketing, but not a dry textbook. It is essential reading for sports marketers and sports marketing students, but fascinating to anyone interested in sport and the cascades of money in football.
The main purpose of this etymological dictionary is to trace each Spanish word as far back as possible in order to acquaint the reader with the history of the evolution of the Spanish language; another of its aims is to help students learn vocabulary, e.g., the English word 'sky' does not help English speaking persons learn the Spanish work 'cielo' but the English word 'celestial' does. Etymology is the history of words, and, as words stand for things, it is also the history of things, and therefore of civilisation. The words analyzed in this dictionary cover every area of human endeavor, including science and technology; in addition to words, the book contains certain phrases, and many affixes. Although some Spanish words are not of Indo-European origin, most of them are. In view of the proportion of words with similar etymologies in certain languages, this Spanish etymological dictionary can also be used to find the origin of thousands of English, French, Italian and Portuguese words as well as that of many words from other languages. Many Indo-European roots are represented in Spanish words and therefore this dictionary forms a complete picture of Indo-European etymology. This etymological dictionary is of great value to all those working with, or interested in, the Spanish language. As a reference work it should be on the shelves of school, university and general public libraries as well as other appropriate reference libraries. It is of particular value to students and teachers of Spanish and to translators and conference interpreters.