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An unconventional business book for the rebels and misfits—the Rare Breeds—who don’t fit the traditional mold, offering an approach that’s anything but business as usual. “Brazen rant!” -- Seth Godin, New York Times bestselling author of This is Marketing and What to Do When It’s Your Turn In every job you’ve ever had, you’ve been judged, labeled, and made to feel like an outsider. Defiant. Dangerous. Different. A real pain-in-the-ass.The message? To be successful, you’ve got to fundamentally change. But what if -- instead of conforming -- you learned how to punch society’s codes in the nose, run like a hooligan through the corridors of entrenched power, and succeed -- not by grinding down your prickly parts, but by going all-in on who you really are? “A guide for strategic rebellion.” -- Mark Levy, founder of Levy Innovation and creator of Your Big Sexy Idea® Meet Sunny Bonnell and Ashleigh Hansberger, award-winning global brand consultants, founders of Motto, and authors of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. In this book, you’ll come face-to-face with seven controversial virtues that are typically seen as ladder-burning, career-ending personality traits that – convention says -- keep mavericks, oddballs, and visionaries like you from getting along, getting buy-in, and getting ahead. “A beautiful reminder that you are not alone.” -- Charlamagne Tha God, New York Times bestselling author of Black Privilege Sunny and Ashleigh provide singular insight into how you can flip the script and turn your so-called “vices” into your virtues, transforming your most “undesirable” flaws into the high-octane fuel of your success. In a world that wants to own you, you’ll finally learn how to own yourself, through embracing all your parts – not just the pretty ones. College dropouts and social misfits Sunny and Ashleigh provide front-row seats to their own counterintuitive rise from broke-ass outsiders to brand consultants for iconic brands. Success, they show you, is no longer the sole purview of the Harvard MBA graduate. Your ticket to ride resides within the side of you that’s disorderly, independent, and rogue. Deep down, you’ve always been the kid to point out when the emperor has no clothes. Yet, time and time again you’ve been faced with the consequences of deviating from social expectations. This is a new conversation for a new era. What would happen if, starting today, you walked away from the sheeple? What could you build?
The UK is home to a wide variety of livestock breeds. Some of these can be seen throughout the country while others are extremely rare, victims of changes in farming methods, consumer tastes or simply unlucky circumstance. In this new book Jack draws our attention to 44 breeds in need of protection. They are all native to the UK and most of the breeds featured have less than 1,000 breeding females remaining. Following the style of his previous book, Jack's concise texts explain each breed's history, appearance and uses today. Each text is accompanied by a full page photograph of the breed.
Breeds of livestock on British farms are changing constantly. New breeds emerge, foreign breeds are imported, while some native breeds lose popularity and become endangered. More than half the native breeds in Britain are rare and potentially threatened with extinction, yet they are an integral part of our history and heritage. Many of them are distinctive animals, and some possess special characteristics that could be of value to the livestock industry. A return to more traditional values was seen towards the end of the twentieth century, and this will serve to enhance the value of native breeds.
This interesting visual resource, written by three experts from the Livestock Conservancy, explains why conserving heritage breeds is important and shows readers how they can successfully raise—and benefit from—these breeds.
Did you know that Bad-Tempered Bradford Cattle are used for rodeos? Impress friends and relatives with interesting facts about 45 breeds of cattle, including their appearance, personality, history, breeding, milk-producing capabilities, and other fun facts. From the strong Ayrshire who produces ideal milk for ice cream, to the pampered Wagyu, whose beef is said to reduce cholesterol, this fascinating guide will turn both adults and children into cow enthusiasts.
Noble and dignified, if somewhat tousled, the Otterhound is no longer called upon to hunt his namesake quarry, though he now makes a reliable companion dog for an active family who knows how to keep him busy. This giant hunting scenthound is blessed with a boisterous nature, a sonorous voice and an irrepressible love of mud, traits that may not be welcome in every household. No dog as big (and messy) as the Otterhound is for everyone, and the Otterhound;though personable, even-tempered and friendly;is no exception.Author Juliette Cunliffe, a recognized authority on hound breeds the world over, paints a pleasing but realistic portrait of this majestic hound among hounds, offering sensible information about the breed's training, feeding, care and maintenance. Students of the Otterhound will welcome the author's concise but complete history of the breed in England as well as American breeder Elizabeth Conway's retelling of the breed's history in the United States.Like all editions in Kennel Club Books' Comprehensive Owner's Guide series, Otterhound discusses the breed standard, breed characteristics, puppy selection, owner requirements, healthcare and much more. Surely all admirers of this noble breed will welcome this Special Rare-Breed Edition as a cherished addition to their canine libraries.
Photos of Baby, spokedog for US Humane Society, with various celebrities.
Seventy breeds of livestock in America are rare. What would happen if these breeds of asses, cattle, goats, horses, pigs, and sheep were to become extinct? Agriculture will have lost the genetic resources necessary to adapt to changes in the environment and human needs. A link in the Earth's biodiversity will have been broken. And people in the future will be deprived of the flash of a Spanish Mustang in the misty morning, the rich pallette of colors in a flock of Navajo-Churro sheep, and the gentle lowing of a Cracker cow to her newborn calf. If rare breeds are lost, the animal kingdom and the human experience will be diminished forever. This book shows what is at stake -- the breed diversity that is our natural heritage and cultural inheritance. Learn how rare breeds are being protected and how you can become a part of this unique conservation effort.
"The need to preserve farm animal diversity is increasingly urgent, says the author of this definitive book on endangered breeds of livestock and poultry. Farmyard animals may hold critical keys for our survival, Jan Dohner warns, and with each extinction, genetic traits of potentially vital importance to our agricultural future or to medical progress are forever lost."--BOOK JACKET.
Did you know that pigs are smarter than your average 3-year-old? In this pocket-sized guide, you’ll discover loads of interesting facts about 29 popular breeds of pigs, including their appearance, history and breeding, and details of its personality. From the American Guinea Hog who loves a good belly rub, to the hardy Yorkshire who is happiest foraging outdoors, this fully revised and updated edition is a fascinating and fun guide that will turn both young and old into a pig enthusiast.