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This book is the story about how a former Mob Kid from New Jersey and a former accountant for Deloitte & Douche joined in an unlikely partnership to create a system to help businesses create a profit center and raving fans from leads generated from their Daily Deals promotions. Whether we agree with it or not Groupon, Living Social, and all the daily deal sites have spawned new customers. Buying your favorite item at your local small business at a discount is not embarrassing anymore. You do not have to cut coupons and take them out at the cash register while the checkout clerk gives you that look that makes you feel cheap and embarrassed. Not only have they completely taken the embarrassment out of discount buying, they have created a habit in all of us. We are now accustomed to checking online for coupons and discounts first before we make that exciting purchase. And all of a sudden it is the cool thing to do. So where does it leave local small business owners? Inside the these pages you will find your Step by Step guide to using and profiting from any Daily Deal promotion you decide to use... and create Full Price Raving Fans in the process.
A controversial psychological examination of how soldiers’ willingness to kill has been encouraged and exploited to the detriment of contemporary civilian society. Psychologist and US Army Ranger Dave Grossman writes that the vast majority of soldiers are loath to pull the trigger in battle. Unfortunately, modern armies, using Pavlovian and operant conditioning, have developed sophisticated ways of overcoming this instinctive aversion. The mental cost for members of the military, as witnessed by the increase in post-traumatic stress, is devastating. The sociological cost for the rest of us is even worse: Contemporary civilian society, particularly the media, replicates the army’s conditioning techniques and, Grossman argues, is responsible for the rising rate of murder and violence, especially among the young. Drawing from interviews, personal accounts, and academic studies, On Killing is an important look at the techniques the military uses to overcome the powerful reluctance to kill, of how killing affects the soldier, and of the societal implications of escalating violence.
This is the bizarre story of "Lee" Wournos, the woman dubbed the "Lesbian Serial Man-killer" and sentenced to death in 1992. Two close observers of the trial now share the killer's sad story of childhood abuse, prostitution, and the killings she claimed were in self-defense.
When IRA Chief of Staff Mick O'Reilly, known as 'The Big Man', rescued the wounded Brendan Donnelly from under the noses of the British Paras the same night that his brother and top IRA marksman, Liam Donnelly, was shot and killed in the Falls Road, he had no idea that the same man would return ten years later with a plot that could destabilise the whole of the Western World - or that he would use his dead brother's thirteen year old son as a weapon of destruction. At the same time Salim Bin Gaafar, 'The Fist of Allah', is planning a multiple suicide bombing that would lead to the biggest loss of life on the United Kingdom mainland since the Second World War. Brigadier John Mason and his unofficial 'Crazy Gang' of top level operatives have only a very limited time to seek out and destroy both these threats to world order.
“It’s cancer.” The words devastated Heather Jose. As doctors warned about tough odds, Heather faced the challenge head on. She pulled together friends as caregivers, her own inner resources and the best in medical care. She also wrote letters to her daughter Sydney so the little girl would remember Mom, just in case. A hand-lettered sign, “We are killing cancer every day,” traveled with the family on a long journey that ended in success. This is the story that is inspiring cancer thrivers nationwide.
Here is the book that guides the President of the United States from the first in the Oval Office and to the day he (or she?) walks out for the last time. In fact, the strategies and mindset recommended in these pages are essential tools for capturing the Presidency, much less wielding it. The international scene today is either a madhouse or the product of extraordinarily cynical techniques such as these, applied with cold cunning, by our nations leaders. This handbook provides a comparison of the world's premier intelligence agencies, discusses tactics of surveillance, war, and public persuasion, practical advice on political maneuvering at the local, national and international levels. A rational, results-based handbook, it is destined to be a secret favorite of politicians, agents of the special services, CEOs and corporate boards for the next hundred years to come. And for the many other ambitious contenders in the world of winner-take-all bare-knuckles capitalism. The author, who cites decades of insider knowledge at the KGB and the CIA, says he originally compiled this book upon a request from Washington anonymous, of course. - Publisher.