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If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things--why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.
Spanning most of American history, each biography is an overview of the life of an American who captured the spirit of the nation and will be helpful not only for research and reports but also for the casual reader.
Kid's Box American English Second edition is a seven-level course for young learners. Well-loved by children and teachers the world over, Kid's Box is bursting with bright ideas to inspire you and your students. Perfect for general use, the course also fully covers the syllabus of the Cambridge Young Learners English (YLE) tests, preparing your students for success at Starters, Movers, and Flyers. The Starter Level Class Book combines Student's Book and Workbook, presenting and practicing new language through entertaining stories and fantastic songs and activities. The CD-ROM includes extra interactive grammar and vocabulary activities. Audio CDs to accompany the Class Book are available separately.
Kid's Box Second edition is a seven-level course and official preparation material for the Cambridge English Qualifications for young learners. The fun course for seriously good results! This seven-level course delights children and inspires teachers with bright ideas for the English classroom. Perfect for general use Kid's Box Second edition is now updated with new vocabulary and activities so that it fully covers the syllabus of the revised Cambridge English: Young Learners tests. The Student's Book 1 presents and practices new language through amusing stories and fantastic songs and activities to give children an enjoyable and confident start to learning English. Cambridge English: Starters-type tests evaluate progress and familiarize children with the international tests format.
Grab your crayons, because it's time to find some place safe and cozy - and bring monsters to life! Pick up a copy of This is NOT your kid's HALLOWEEN cowering...er...COLORING Book, and get ready slap some color on pictures to die for! Devils, Demons, Witches, and Evil Old Ladies...they all live inside this book, and are waiting for your steady hand to bring them to life! Giant spiders, six headed freaks, and even mutant sewer dwelling monsters reside within the pages...along with hideous poems, games, mazes, and other insane stuff! What prompted this madness? Last year, Author Jake A. Wheat was sitting at home bored and wanting to color...but all of the Halloween coloring pages were cute and not SCARY enough...so Jake decided it was time to go into his lab and create a coloring book of all coloring books! The most EVIL COLORING BOOK ON THE FACE OF THE PLANET! A coloring book to destroy all mankind, to manifest your WORST NIGHTMARES and to basically have fun coloring...and here it is!
Learn to raise independent, can-do kids with a new edition of the book that started a movement In the newly revised and expanded Second Edition of Free-Range Kids, New York columnist-turned-movement leader Lenore Skenazy delivers a compelling and entertaining look at how we got so worried about everything our kids do, see, eat, read, wear, watch and lick -- and how to bid a whole lot of that anxiety goodbye. With real-world examples, advice, and a gimlet-eyed look at the way our culture forces fear down our throats, Skenazy describes how parents and educators can step back so kids step up. Positive change is faster, easier and a lot more fun than you’d believe. This is the book that has helped millions of American parents feel brave and optimistic again – and the same goes for their kids. Using research, humor, and feisty common sense, the book shows: How parents can reject the media message, “Your child is in horrible danger!” How schools can give students more independence -- and what happens when they do. (Hint: Teachers love it.) How everyone can relax and successfully navigate a judge-y world filled with way too many warnings, scolds and brand new fears Perfect for parents and guardians of children of all ages, Free-Range Kids will also earn a place in the libraries of K-12 educators who want their students to blossom with newfound confidence and cheer.
Kids' Club Letters provides an innovative approach to group psychotherapy for school-aged children who experience a range of social and emotional problems. A narrative therapy approach is adapted, taking the form of letters written by the therapist in the voice of a child who is asking for advice about interpersonal or emotional problems. The child in the letter is asking for guidance from the participants in the group. These letters were devised and written for the purpose of structuring responses in group psychotherapy, allowing the participants to address relevant issues for them individually and at the group level. The children in the groups had previously experienced difficulty discussing these issues spontaneously. Hence the 'Dear Group' letter format was born. The children did not know that the therapist had written the letters.