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Kerala, perched on the Southern tip of Indian sub continent is an ever green tourist delight. Chosen by God as His own country, Kerala has everything that a tourist looks forward to. Virgin beaches, romantic backwaters, invigorating hill stations, enthralling waterfalls and great historical monuments craft Kerala one of the ten paradises in the world. With moderate climate and civilized people the state is immensely blessed by Mother Nature. It is the land of everlasting festivals and vibrant art forms. The multicultural land with peoples from diverse religions, communities and sects is an abode of prosperous legacy. The year-round festivals proffer golden opportunities to explore the tradition and cultural heritage of this great historical soil. The uniqueness of ayurveda brings the person to a new sphere of rejuvenation. The system is the consequence of vigorous contemplation and researches of great scholars. And, we are equipped for you with a prelude of God’s own country. We offer indispensable insights about customs, ornaments, festivals, music, art forms, cuisines, ayurveda, shopping and accommodation along with the fascinating destinations under the fourteen districts. When you turn each of the added pages of this book you will fall in love with Kerala, one of the must seen destinations in the world.
Kerala, perched on the Southern tip of Indian sub continent is an ever green tourist delight. Chosen by God as His own country, Kerala has everything that a tourist looks forward to. Virgin beaches, romantic backwaters, invigorating hill stations, enthralling waterfalls and great historical monuments craft Kerala one of the ten paradises in the world. With moderate climate and civilized people the state is immensely blessed by Mother Nature. If marriages are made in Heaven, what better place to have the ceremony than in God’s Own Country? Yes, Kerala is becoming one of the important Wedding Destinations in the world. As a wedding destination Kerala offers you many options as a beach wedding, a house boat wedding or a wedding by the hills. Along with, this historical land is fast becoming a popular MICE destination. Thanks to the numerous facilities available for Meetings, Incentives, Conventions and Exhibitions. With the most sought after professionals and excellent network of hospitals India is becoming the very hot medical tourism destination in the world. It is the land of everlasting festivals and vibrant art forms. The multicultural land with peoples from diverse religions, communities and sects is an abode of prosperous legacy. The year-round festivals proffer golden opportunities to explore the tradition and cultural heritage of this great historical soil. The uniqueness of ayurveda brings the person to a new sphere of rejuvenation. The system is the consequence of vigorous contemplation and researches of great scholars. And, we are equipped for you with a prelude of God’s own country. We offer indispensable insights about wedding tourism, MICE tourism, medical tourism, pilgrimage tourism, monsoon tourism, plantation tourism, festivals, art forms, ayurveda and accommodation facilities along with the fascinating destinations under the fourteen districts.
Kerala, perched on the Southern tip of the Indian subcontinent is an ever-green tourist delight. Chosen by God as His own country, Kerala has everything that a tourist looks forward to. Virgin beaches, romantic backwaters, invigorating hill stations, enthralling waterfalls and great historical monuments craft Kerala into one of the ten paradises in the world. With a moderate climate and civilized people, the state is immensely blessed by Mother Nature. If marriages are made in Heaven, what better place to have the ceremony than in God’s Own Country? Yes, Kerala is becoming one of the most important Wedding Destinations in the world. As a wedding destination, Kerala offers you many options as a beach wedding, a houseboat wedding or a wedding by the hills. Along with this, this historical land is fast becoming a popular MICE destination. Thanks to the numerous facilities available for Meetings, Incentives, Conventions and Exhibitions. With the most sought-after professionals and an excellent network of hospitals, India is becoming a very hot medical tourism destination in the world. It is the land of everlasting festivals and vibrant art forms. The multicultural land with peoples from diverse religions, communities and sects is an abode of a prosperous legacy. The year-round festivals proffer golden opportunities to explore the tradition and cultural heritage of this great historical soil. The uniqueness of Ayurveda brings the person to a new sphere of rejuvenation. The system is the consequence of the vigorous contemplation and research of great scholars. And, we are equipped for you with a prelude to God’s own country. We offer indispensable insights about wedding tourism, MICE tourism, medical tourism, pilgrimage tourism, monsoon tourism, plantation tourism, festivals, art forms, Ayurveda and accommodation facilities along with the fascinating destinations under the fourteen districts.
Kerala, perched on the Southern tip of the Indian subcontinent is an ever-green tourist delight. Chosen by God as His own country, Kerala has everything that a tourist looks forward to. Virgin beaches, romantic backwaters, invigorating hill stations, enthralling waterfalls and great historical monuments craft Kerala into one of the ten paradises in the world. With a moderate climate and civilized people, the state is immensely blessed by Mother Nature. If marriages are made in Heaven, what better place to have the ceremony than in God’s Own Country? Yes, Kerala is becoming one of the most important Wedding Destinations in the world. As a wedding destination, Kerala offers you many options as a beach wedding, a houseboat wedding or a wedding by the hills. Along with this, this historical land is fast becoming a popular MICE destination. Thanks to the numerous facilities available for Meetings, Incentives, Conventions and Exhibitions. With the most sought-after professionals and an excellent network of hospitals, India is becoming a very hot medical tourism destination in the world. It is the land of everlasting festivals and vibrant art forms. The multicultural land with peoples from diverse religions, communities and sects is an abode of a prosperous legacy. The year-round festivals proffer golden opportunities to explore the tradition and cultural heritage of this great historical soil. The uniqueness of Ayurveda brings the person to a new sphere of rejuvenation. The system is the consequence of the vigorous contemplation and research of great scholars. And, we are equipped for you with a prelude to God’s own country. We offer indispensable insights about wedding tourism, MICE tourism, medical tourism, pilgrimage tourism, monsoon tourism, plantation tourism, festivals, art forms, Ayurveda and accommodation facilities along with the fascinating destinations under the fourteen districts.
India, bounded by the majestic Himalayan ranges in the North and edged by an endless stretch of golden beaches, is the land of hoary tradition and cultural diverse. Vivid kaleidoscope of landscapes, glorious historical sites and royal cities, misty mountain hideaways, colourful people, rich civilizations and festivities craft India Incredible. The delightful South India where Indian heritage is more intact has much to offer to this ancient tradition. In the modern age, man wanted to move around as he wanted to see places which had been alien to him hitherto. India is one of the prime places to fulfill the natural instinct of man to move from one place to another and get unperturbed. Now, he is exploring places not only for satiating his thirst for seeing newer lands alone but people travel across the globe in search of health destinations as well. With the most sought after professionals and excellent network of hospitals India is becoming the very hot medical tourism destination in the world. As in the magnificent past, nowadays India is extremely renowned for its spices, coir, coconut, marine resources, tea and coffee. The financial institutions are playing an important role in the growth of the country. And, we are equipped for you with some illuminations which enhance her significance in the world map. Anchor India depicts the most vibrant Indian scenario of medical tourism, banks, spices, coir, coconut, coffee, tea, marine resources, space making and space makers along with amazing tourism maturity of the country.
Lonely Planet: The world's leading travel guide publisher Lonely Planet South India & Kerala is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Explore ancient rock-cut shrines in Ajanta, cruise along the palm-fringed backwaters of Kerala, or fine-tune your bargaining skills at a bazaar in Hyderabad; all with your trusted travel companion. Get to the heart of South India and Kerala and begin your journey now! Inside Lonely Planet South India & Kerala Travel Guide: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - history, cuisine, religion, architecture, wildlife, environment, bazaars, dance, music, painting, cinema, literature, festivals Over 75 maps Covers Mumbai (Bombay), Maharashta, Goa, Karnataka, Bengaluru (Bangalore), Telangana, Andhra Pradesh, Kerala, Tamil Nadu, Chennai, Andaman Islands and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet South India & Kerala , our most comprehensive guide to South India and Kerala, is perfect for both exploring top sights and taking roads less travelled. About Lonely Planet: Lonely Planet is a leading travel media company and the world’s number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveler since 1973. Over the past four decades, we’ve printed over 145 million guidebooks and grown a dedicated, passionate global community of travelers. You’ll also find our content online, and in mobile apps, video, 14 languages, nine international magazines, armchair and lifestyle books, ebooks, and more. Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.
The verdant and beautiful Kerala, well known for its flora and fauna and for its rich tradition of temples, has today become one of the must see destinations in the world. Temples have always been an integral part of the culture and tradition of Kerala. This small state has become famous for its efforts to preserve the ancient culture of the big temples as well as the small family shrines, keeping their rich variety and tradition intact. These temples play an important role in spreading the greatness of Kerala in countries all over the world. Temples of Kerala have never been mere places of worship; they have played a pivotal role in the social, financial, cultural and educational fields of the state. For the rehabilitation of the poor and the deprived many schemes have been implemented by the temples like providing food and shelter to the needy. Today, if there is a great progress in the field of tourism, the temples have certainly contributed much to it. A large number of foreigners come to the state to study and understand Kerala’s traditional temple arts like Kathakali, Chakiarkoothu, Ottamthullal etc. On the happy occasion of bringing out this book, we have endeavored to include details of the prominent Ayyappan temples outside Kerala, along with those of the great temples within the state. The intention is to make this a comprehensive reference book for all well-known temples in India. May all our readers be blessed by the Almighty with peace, prosperity and good health.
Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.
Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today management and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative management strategy to achieve success. Effective Management has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the management strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of management also reflecting in management education. This book is an attempt in that direction. I sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.