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Social networks enable anyone with a computer and Internet connection to stay in touch with friends and family across the globe, and rediscover old acquaintances. Social Networking for the Older and Wiser starts with the basics of social networks, before moving onto intermediate topics, all whilst highlighting ways to protect your privacy and keep your details secure. The book is packed with step-by-step instructions on how to use Facebook, Twitter, Friends Reunited, Saga Zone, and other social networks to: Create an account on your chosen social network Reconnect and stay-in-touch with old friends Find others who share your interests and hobbies Share messages and photos Create your own social groups and clubs online So what are you waiting for? Join in on the social networking phenomenon that is sweeping the globe!
Diversity in Action: Managing Diverse Talent in a Global Economy highlights the latest development in relation to strategies and practices on diversity management, providing specific examples of how different talent diverse groups should be involved in organizational business processes and effectively managed.
Social Media: Pedagogy and Practice examines how interactive technologies can be applied to teaching, research and the practice of communication. This book demonstrates how social media can be utilized in the classroom to build the skillsets of students going into journalism, public relations, integrated marketing, and other communications fields.
This handbook systematically introduces readers to the key concepts, substantive topics, central methods and prime debates.
'Professors Crew and Kleindorfer have once again assembled a valuable collection of essays that address timely and important issues in postal sectors throughout the world. The essays employ diverse methodologies to provide useful insights about recent and likely future developments in the postal industry. This book will be a valuable resource for researchers, industry practitioners, and policymakers alike.' – David E.M. Sappington, University of Florida, US In our increasingly technology-focused world, demand for traditional postal services is steadily shrinking. This timely volume examines the many challenges that the worldwide postal sector is facing as a result of growing electronic competition, and offers expert recommendations for reshaping postal structures to strengthen their competitiveness in an electronic age. Drawn from a selection of papers presented at the 20th Conference on Postal and Delivery Economics in Brighton, UK, this book showcases expert contributions on the rapidly changing postal sectors in both the United States and Europe. Topics discussed include the various financial challenges posed by decreasing demand for postal services, recent changes in how postal services are provided, and new structures and modes of operation, such as privatization, that are currently affecting the industry. Contributors offer a thorough breakdown of the issues as well as ideas for keeping the postal sector alive in a world that is growing ever more reliant on purely electronic means of communication. Economists with an interest in regulatory economics, innovation and public sector economics will find this volume useful and informative, as will institutional libraries and industry professionals.
The new edition of this successful textbook provides an up-to-date introduction to all of the key features of adolescent development. This is an essential text for anyone studying human development at undergraduate and postgraduate level, as well as on postgraduate courses for professionals including teachers, social workers, health workers, counsellors, and youth workers.
Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business. Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work, delivering practical guidance on key areas, such as: -Identifying and targeting audience segments -Methods of two-way community engagement -Reputation management -Being present on the right channels -Driving action through influencers -Identifying the relevant tools and platforms to audit, track and measure business impact and customer engagement With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development for any business.
This handbook reviews existing theoretical perspectives and research findings on retirement, explores current and future challenges in retirement research and practice, and provides corresponding recommendations and suggestions.
Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media users who choose to like, share, and engage with brands online. This dynamic has paved the way for the rise of the social media influencer (SMI); a unique category of social media user who has a large platform and compelling content that attracts a number of loyal and devoted followers.. It’s the followers that make SMI relevant and appealing to brands as a marketing strategy. Contributors discuss emerging trends in research related to the SMI and their followers; as the influencer marketing industry continues to grow and evolve, they argue, so too should our understanding of the influencer-follower relationship that makes this marketing strategy successful. Each chapter of this collection presents a variety of research perspectives, questions, and methodologies that can be used to analyze this trend. Scholars of media studies, communication, technology studies, celebrity studies, marketing, and economics will find this book particularly useful.
Revised and updated with the latest information in the field, the Fourth Edition of Computer Science Illuminated continues to engage and enlighten students on the fundamental concepts and diverse capabilities of computing. Written by two of today’s most respected computer science educators, Nell Dale and John Lewis, the text provides a broad overview of the many aspects of the discipline from a generic view point. Separate program language chapters are available as bundle items for those instructors who would like to explore a particular programming language with their students. The many layers of computing are thoroughly explained beginning with the information layer, working through the hardware, programming, operating systems, application, and communication layers, and ending with a discussion on the limitations of computing. Perfect for introductory computing and computer science courses, the fourth edition's thorough presentation of computing systems provides computer science majors with a solid foundation for further study, and offers non-majors a comprehensive and complete introduction to computing.