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"Reality Check is Guy Kawasaki's all-In-one guide for starting and operating great organizations - ones that stand the test of time and ignore any passing fads in business theory. This volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions.""--BOOK JACKET.
Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.
APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing.
Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them. Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English. Wise Guy, his most personal book, is about his surprising journey. It's not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him. For instance, you'll follow Guy as he . . . Gets his first real job in the jewelry business--which turned out to be surprisingly useful training for the tech world. Disparages one of Apple's potential partners in front of that company's CEO, at the sneaky instigation of Steve Jobs. Blows up his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: "That's okay, Steve, I don't trust you either." Reevaluates his self-importance after being mistaken for Jackie Chan by four young women. Takes up surfing at age 62--which teaches him that you can discover a new passion at any age, but younger is easier! Guy covers everything from moral values to business skills to parenting. As he writes, "I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that's the best story of all."
The story of the air-cooled 'big' Kawasaki bikes in definitive detail, researched and written in Japan with the full co-operation of the factory. This series of models put the company on the map during the sixties and seventies, helping it to survive a difficult era that saw hundreds of Japanese motorcycle makers reduced to just four. Successful immediately, these models defended Kawasaki's honour on the tracks as well as in the showrooms, handing the company numerous world championship titles. The series was recently revived as part of a retro boom, and a new machine has been launched, delivering the same thrill and charm as its predecessors.
ABOUT THE BOOK Guy Kawasaki will often talk about his condition of tinnitis. Doctors are a bit mystified about the condition that means he has a constant ringing in his right ear. They have advised him to cut back on everything from his salt intake to caffeine. Kawasaki has another theory. As a venture capitalist, he has to listen to pitches all the time. He has entrepreneurs and would-be entrepreneurs with 60-slide Powerpoint presentations boasting about patents that are pending, a $50 billion market, and investors that are already on board. Subsequently he has developed this condition that occasionally leads to a sense of vertigo. In the hopes of making his life easier by giving start-ups a guide to the pitch and the abc’s of beginning their business, The Art of the Start was written. Kawasaki admits that the temptation when embarking on a project like this is to want to appear like an omniscient, all-knowing guru who never made mistakes in his career, when in fact he has. What he has used in writing his book is the hindsight of what he wished he had done at different points in his career. MEET THE AUTHOR Coralie would really like to travel constantly. Chasing monkeys off my balcony in the morning sounds like a great morning constitutional, and she loves finding new dishes to try in new out-of-the-way towns. When not travelling, Coralie is planning new trips, taking photographs, playing with he nephews, or writing. She has a day job that helps her pay the bills and a degree in Economics. She is also obsessed with Haruki Murakami novels and his 'words as pictures' style where sheep can talk, and you can always check yourself into the Dolphin Hotel when you need a break. EXCERPT FROM THE BOOK Throughout his book, Kawasaki peppers the pages with “Exercises” that he uses as useful self-checks for budding entrepreneurs to check whether or not they need to reconsider the direction they’ve chosen for their enterprise. For instance, in the section on The Art of Positioning, Kawasaki discusses naming strategies. He lists pointers and pitfalls of the naming process. He explains that ideally your name should be able to function as a verb and the Exercise after the section immediately asks the reader to use the name of their business in this context to see if it can function as a verb. Another tool that Kawasaki uses that is useful is the section following each chapter entitled FAQ, standing not for Frequently Asked Questions, but instead Frequently Avoided Questions. In this not-so-gentle way he reminds us that as entrepreneurs we tend to develop tunnel vision, disregarding what we dismiss as irrelevant or inconvenient. Only this works to the detriment of the budding entrepreneur as you cannot afford to ignore any facet of a growing business. For instance, in the chapter on The Art of Writing a Business Plan, one FAQ asks: “How frequently should I rewrite my business plan?” Buy a copy to keep reading!
Important strides have been made in understanding the pathophysiologic basis of many inflammatory conditions in recent years, but rheumatology remains a discipline in which diagnosis is rooted in the medical history skillfully extracted from the patient, the careful physical examination, and the discriminating use of laboratory tests and imaging. Moreover, selection of the most appropriate therapy for patients with rheumatic diseases also remains heavily reliant upon clinical experience. Medical disciplines such as rheumatology that depend significantly upon clinical wisdom are prone to the development of systems of ‘Pearls’ and ‘Myths,’ related to the diseases they call their own, a ‘Pearl’ being a nugget of truth about the diagnosis or treatment of a particular disease that has been gained by dint of clinical experience and a ‘Myth’ being a commonly held belief that influences the practice of many clinicians – but is false. This book will pool together the clinical wisdom of seasoned, expert rheumatologists who participate in the care of patients with autoimmune diseases, systemic inflammatory disorders, and all other rheumatic conditions.
"Knowing Japan and the Japanese better," Louis Frédéric states in the introduction to this encyclopedia, "is one of the necessities of modern life." The Japanese have a profound knowledge of every aspect and detail of Western societies. Unfortunately, we in the West cannot say the same about our knowledge of Japan. We tend to see Japan through a veil of exoticism, as a land of ancient customs and exquisite arts; or we view it as a powerful contributor to the global economy, the source of cutting-edge electronics and innovative management techniques. To go beyond these clichés, we must begin to see how apparently contradictory aspects of modern Japanese culture spring from the country's evolution through more than two millennia of history. This richly detailed yet concise encyclopedia is a guide to the full range of Japanese history and civilization, from the dawn of its prehistory to today, providing clear and accessible information on society and institutions, commerce and industry, sciences, sports, and politics, with particular emphasis on religion, material culture, and the arts. The volume is enhanced by maps and illustrations, along with a detailed chronology of more than 2,000 years of Japanese history and a comprehensive bibliography. Cross-references and an index help the reader trace themes from one article to the next. Japan Encyclopedia will be an indispensable one-volume reference for students, scholars, travelers, journalists, and anyone who wishes to learn more about the past and present of this great world civilization.
This title introduces readers to the features, brand history, and sponsored motocross athletes of Kawasaki dirt bikes. This title includes informative sidebars, detailed infographics, vivid photos, and a glossary.
Few paint a more vivid or varied picture of the joys of riding than this collection of stories from a motorcycling life by Lance Oliver, who has spent more time than most of us thinking about and writing about the art and practicalities of motorcycling.