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What should a television look like? How should a dial on a radio feel to the touch? These were questions John Vassos asked when the Radio Corporation of America (RCA) asked him to design the first mass-produced television receiver, the TRK-12, which had its spectacular premier at the 1939 New York World’s Fair. Vassos emigrated from Greece and arrived in the United States in 1918. His career spans the evolution of central forms of mass media in the twentieth century and offers a template for understanding their success. This is Vassos’s legacy—shaping the way we interact with our media technologies. Other industrial designers may be more celebrated, but none were more focused on making radio and television attractive and accessible to millions of Americans. In John Vassos: Industrial Design for Modern Life, Danielle Shapiro is the first to examine the life and work of RCA’s key consultant designer through the rise of radio and television and into the computer era. Vassos conceived a vision for the look of new technologies still with us today. A founder of the Industrial Designers Society of America, he was instrumental in the development of a self-conscious industrial design profession during the late 1920s and 1930s and into the postwar period. Drawing on unpublished records and correspondence, Shapiro creates a portrait of a designer whose early artistic work in books like Phobia and Contempo critiqued the commercialization of modern life but whose later design work sought to accommodate it. Replete with rich behind-the-product stories of America’s design culture in the 1930s through the 1950s, this volume also chronicles the emergence of what was to become the nation’s largest media company and provides a fascinating glimpse into its early corporate culture. In our current era of watching TV on an iPod or a smartphone, Shapiro stimulates broad discussions of the meaning of technological design for mass media in daily life.
A leader in promoting the Art Deco style in advertising art and book illustration, John Vassos undertook his most personal and ambitious work in this 1931 volume. Its twenty-four gripping images represent visceral depictions of common fears—the dread of heights, open and enclosed spaces, the dark, and the menace lurking behind other everyday situations. Doctors and the general public alike hailed Phobia as a masterpiece of psychological insight. Vassos's creations exercised a profound influence on subsequent artists. His use of the hard-edged draughtsman's line, a technique that endows these images with their distinctive Art Deco character, is among his original contributions to the style. This edition features faithful reproductions of illustrations made from the original gouaches employing advanced printing techniques unknown in the 1920s and '30s. The result, superior in quality to the original publication, offers an outstanding opportunity to appreciate an innovative artist's classic work.
THE #1 NEW YORK TIMES BESTSELLER! From superstar entertainer John Cena comes a new picture-book series all about perseverance and believing in yourself, featuring a little monster truck named Elbow Grease! Meet Elbow Grease, a little monster truck with a big problem! He's smaller than his four brothers, but wants to prove that he has the guts and the grit to do big things. He decides that entering the Demolition Derby is the perfect way to show everyone that what he lacks in horsepower he makes up for in gumption. From multi-talented mega celebrity John Cena comes this exciting story about the importance of believing in yourself and never giving up. Full of high-octane illustrations and a new character kids will cheer for, this fun and fast-paced book proves that a little Elbow Grease . . . can go a long way!! As Featured On: The Today Show Entertainment Tonight The Daily Show with Trevor Noah The Tonight Show with Jimmy Fallon
How design made America modern: masterpieces of furniture, metalware and plastics from the early 20th century During the 1920s and 1930s, the speed of modern life in the United States, accelerated by advances in transportation, communication, technology and advertising, changed how people lived their lives, and the objects they chose to live with. A new profession emerged to help American manufacturers and consumers navigate the overwhelming transitions of the era. Through the power of design--form, color, ornament and materials--the earliest industrial designers created a modern aesthetic that came to represent American hopes, dreams and fantasies. America Goes Modernexplores these designers' achievements through close examination of selected masterworks. Each of these exceptional objects offers a window into the social, cultural, technological and economic world in which they were made and used. The book features sleek furniture, vibrant ceramics, streamlined metalwares and innovative plastics from the leading designers of the era. Designers include: Norman Bel Geddes, Manning Bowman Company, Jules Buoy, Donald Deskey, Paul Frankl, Earl Harvey, Ianelli Studios, Belle Kogan, William Lescaze, Erik Magnussen, Peter Muller Munk, Gilbert Rhode, RumRill Art Pottery, Victor Schreckengost, Walter Dorwin Teague, The Hall China Company, Harold Van Doren, John Vassos, Kem Weber, Western Coil and Electric Company and Russel Wright. Photographers and painters include: Berenice Abbott, Arthur Dove, Archibald Motley, Alvin Langdon Coburn, M. Murray Lebowitz, Norman Lewis, Max Weber, Margaret Bourke-White, Henry Callahan and Alfred Stieglitz.
Science Fiction and Fantasy Literature, A Checklist, 1700-1974, Volume one of Two, contains an Author Index, Title Index, Series Index, Awards Index, and the Ace and Belmont Doubles Index.
What does it mean to be called an industrial designer? This book traces the remarkable rise of this professional identity in historical perspective from a position of anonymity in the early twentieth century, to mid-century professionalisation, to decline and disintegration by 1980. Drawing on new, extensive, original archival research, it uncovers the history of a profession in a state of re-invention, 1930-1980 in Britain and the United States. The book tests assumptions about the relationship between the professions in the two countries, bringing them into comparative historical perspective for the first time. The gendered dynamics of professionalisation and their interaction with the representation of the heroic male designer are interrogated and critically examined. Building on new gender perspectives to the history of the industrial design profession, the book calls for a re-examination of the limits and boundaries of what constitutes professional identity and work.
As the Great Depression started in 1929, several dozen creative individuals from a variety of artistic fields, including theatre, advertising, graphics, fashion and furniture design, pioneered a new profession. Responding to unprecedented public and industry demand for new styles, these artists entered the industrial world during what was called the "Machine Age," to introduce "modern design" to the external appearance and form of mass-produced, functional, mechanical consumer products formerly not considered art. The popular designs by these "machine designers" increased sales and profits dramatically for manufacturers, which helped the economy to recover; established a new profession, industrial design; and within a decade, changed American products from mechanical monstrosities into sleek, modern forms expressive of the future. This book is about those industrial designers and how they founded, developed, educated and organized today's profession of more than 50,000 practitioners.
A history of New York subway passengers as they navigated the system's constraints while striving for individuality, or at least a smooth ride. When the subway first opened with much fanfare on October 27, 1904, New York became a city of underground passengers almost overnight. In this book, Stefan Höhne examines how the experiences of subway passengers in New York City were intertwined with cultural changes in urban mass society throughout the twentieth century. Höhne argues that underground transportation--which early passengers found both exhilarating and distressing--changed perceptions, interactions, and the organization of everyday life.
The Arecibo Radio Telescope (Arecibo) has made amazing findings that would otherwise have remained undiscovered. Yet, Arecibo’s inception is shrouded in mystery: unknown is the true story behind its creation, secret for all these years. Until now. In his final book, Helias Doundoulakis demystifies Arecibo for the novice, from dreams to drawings. The chronological account of the iconic telescope is made plain for all to see, which spanned six decades. Read how his brother, George Doundoulakis, undertook its conception and fielding, finally winning patent rights for his brother Helias, CIA director William Casey, and Gus Michalos. Follow the inseparable brothers on their journey of courage, inspiration, and brilliance that advanced the design of Arecibo and inspired generations of space scientists for years to come.