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With detailed, informative instructions for capturing personable and memorable yearbook photos, actor and model portfolios, and business, bridal, and children’s portraits, this exhaustive reference covers what photographers need to know to be successful. Emphasizing that the client is always the center of the photograph, this resource illustrates how to evaluate the customer to determine which features to downplay and which to accent. Tips for creating the perfect image through posing and lighting, handling the post-shot conference, and previewing and retouching the images are supplied, as well as guidance for the technical and emotional challenges of shooting a portrait. Packed with step-by-step images, no-nonsense techniques, and practical advice, this is a must-have book for professional and advanced amateur photographers.
It’s easy to say, “I want to be a professional photographer!” but too many would-be pros see their businesses collapse within a few months or years—or never get off the ground at all. In this book, acclaimed photographer, photo-educator, and successful studio owner Jeff Smith shows you how to avoid the pitfalls and set a course for creative and financial success—right from the start. Every aspect of the field is covered, from developing a style that’s on-target for your unique marketplace to maximizing client satisfaction at every stage of your interaction. You’ll learn to make your shoots more productive, your sales sessions more profitable, and your business more desirable to new and existing clients. Whether you’re launching a new photography business or seeking to re-invigorate an existing studio, this book is packed with ideas to help you succeed!
Hit the ground running with this no-nonsense guide to outdoor portraits! Acclaimed photo-educator Jeff Smith shows you how to design beautiful images that virtually sell themselves. Quick lessons take you through every step of the process in detail, showing you how to select locations, and then use natural light alone or in harmony with reflected light and/or strobe lighting for flawless results. Smith shows you what to look for (and avoid) when lighting the subject’s eyes and face, and demonstrates exactly how to balance your scene and subject for portraits all day long (even at the tricky midday hours). With this all-day approach to location lighting, you’ll be able to book sessions that are more personalized, more profitable, and more convenient—for both you and your clients.
Posing portrait subjects on location requires a skill set that differs from that photographers rely on when working in the studio. Without posing stools and tables, set lights and an array of props to tuck their subject behind, a location session can prove much more challenging. Here, Smith teaches the basics of great head-to-toe posing. He shows readers the classical approaches used to create a pleasing rendition of the human form as well as guides to breaking all the rules. With strategies for posing individuals and groups artfully, this is a must-have for any photographer
Aiming to help portrait photographers yield pleasing results with a variety of body types, this tutorial evaluates the subject’s appearance and suggests refining poses, providing tips to make sure each subject ends up with a result they like. Using before-and-after photos—and working through every region of the body from the head to the feet—acclaimed professional instructor Jeff Smith demonstrates simple posing adjustments and explains how various poses can conceal problem areas and maximize positive assets. Also covered are common mistakes that photographers make when posing their subjects and how to best match that pose with the setting, coordinating an overall feeling and style that makes every client look outstanding.
This useful guidebook begins with light sources, showing readers what to look for, what to avoid and how to tailor their selections to the types of lighting they and their clients will enjoy. Smith brings the same treatment to light modifiers, demonstrating how a few light sources can be infinitely modified to create precision lighting effects that are customised for each subject. Packed with before-and-after images and ample set-up shots that show the lighting set-up from the photographer's and the subject's point of view.
The most essential factor in creating a successful, salable portrait is properly lighting the face. But, every face is different, and, each face type requires a different style of lighting. It is imperative that the photographer realizes this. From the subjects’ complexion and facial size, to their clothing, hair color and setting, there are many aspects to consider when lighting a client. The photographer must also take into consideration what type of product the client wants: senior portrait, bridal portrait, glamour or professional. Each one of these requires something different. Properly and efficiently addressing all of these factors will set you and your business apart from the competition. In this book, Smith focuses on teaching photographers how to conceptualize and produce portraits that will please the client. He emphasizes that he is not creating his own artistic vision, but that he is crafting what the client wants. That is not to say the results aren’t artful and creative. Both of those things are very important, as Smith shows, but the main goal as a successful professional photographer is to create portraits that the subject wants to buy. Smith advises photographers to be aware of a subject’s self-image when creating the portrait, being sure not to light them in a manner that is unflattering or distorted. Success in creating salable portraits relies as much on understanding people and the way our self image functions as it does understanding the proper techniques of lighting. First, Smith discusses the differences between face types and what to be aware of when setting up the lighting for each. Proper metering and placement of light source are essential to controlling your highlights, your shadowing and the transition area in between. Establishing a system for modifying your lighting setup for each subject is emphasized. The concept of Camera Sight, or visualizing the finished photo ahead of time to look for potential problem areas, is very important. As Smith admits, this skill comes with experience. Where he once had to take many test shots to pick out these issues, he is now able to able to see them before he shoots a single frame. This is a skill that develops over time with training and practice. The author then explains the differences between shooting in a studio and shooting on location, both indoors and outdoors. Different equipment is required for each scenario, but the equipment used for shooting outdoors can even differ depending on the time of day. While the most ideal natural light occurs just after sunrise or just before sunset, most customers do not want to have their portraits taken at 5am or late in the day. So, the photographer needs to be prepared to shoot in the harsh midday sun. In addition to lighting the face, the photographer must find usable light to illuminate the background properly. Smith details the lighting system he uses for outdoor portraiture and presents it in the context of his shooting experiences. While studio shoots provide greater levels of comfort and consistency compared to a location shoot, there are still many things required to get that perfect shot. Properly applying fill, accent light and shadowing are just as important in the studio as they are on location. Understanding the concepts of traditional lighting allows the photographer to consistently create studio portraits that will please any customer. The most important part of the face to light properly is the eyes. Smith explains in detail what factors a successful photographer must consider to get the final portrait every client wants. Whether it is a difference in the size of the client’s eyes or ears, asymmetrical lips, or a crooked nose, there are ways to light these to correct the differences. Using artistry and creative vision to adapt from the comfort of studio shoots to the complicated and diverse demands of location shoots, Smith provides the reader with the tools to capture what the client wants every time.
With detailed, informative instructions for capturing personable and memorable yearbook photos, this reference presents step-by-step demonstrations on advertising, talking to clients, producing outstanding images, and finalizing a sale. Noting the delicate balance of pleasing parents and teens alike, this resource illustrates how to marry the latest fashion-oriented photography trends with the needs of the family member who is paying for the session. A wealth of lighting and posing techniques combine with tips for analyzing the subject, choosing which features to accent and which to downplay, and creating alluring, fashionable looks that the whole family can appreciate. Emphasizing the value in allowing seniors to personalize their photos by bringing the shoot to their home or a more meaningful location, the guide also includes suggestions for incorporating additional visual elements such as pets, musical instruments, team uniforms, best friends, or significant others.
Focusing exclusively on light modifiers and making the most of the least equipment, this in-depth handbook is ideal for use by the beginner and advanced amateurs who wish to take their photography to the next level. Including diagrams and lighting set scenes to facilitate learning and adapting technique, step-by-step critiques of several portrait sessions, and an extensive review of a variety of light modifying tools—from barn doors and snoots to gels, umbrellas, and strip boxes—this invaluable textbook style book reveals the precise steps for obtaining dimension and depth for indoor and outdoor portrait sessions. This resource is a must-have for beginner photographers looking to discover a treasure trove of fresh, creative lighting inspiration, that will surely help add diversity and creative style to your photography
Detailing all the skills photographers need to successfully create natural-light family portraits, this handbook covers all aspects of the process, from attracting clients and planning the session to posing small families or large groups. Techniques for working outdoors, at the familyÕs home, or in a natural-light studio setting are included along with detailed information on post-production, album design, and marketing techniques for attracting clients. Advanced amateur and professional photographers will learn how to create a picture-perfect rendering by manipulating ever-changing and difficult-to-predict outdoor lighting and cultivating a cohesive look through harmonious poses, expressions, and clothing. This unique handbook is essential for family photographers looking to engage the family and bring out their subjectsÕ interpersonal relationships and individual personalities.