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Biography of soccer superstar Jay-Jay Okocha, including information on his childhood in Nigeria, his various achievements on the field, and his work with charities.
Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.
This book explores sport communication in Africa and the African diaspora. Drawing on multidisciplinary perspectives, it deepens our understanding of the importance of sport in African society as well as the profound and growing influence of the African diaspora in world sport, as athletes, scholars, leaders, and business and media professionals. Including contributions from leading African researchers and experts on sport in Africa across the fields of sociology, history, business, communication studies, media studies, and education, this book examines sport communication across a wide variety of contexts and countries, from the role of radio in developing awareness of the Olympic Games in Nigeria to the impact of Colin Kaepernick’s protest on journalistic practices in Historically Black Colleges and Universities in the USA. Presenting fascinating case studies such as print media and the historiography of football in Cameroon, racism in European football, and the relationship between sport, communication policy-making, and sustainable development in Africa, this book shines new light on key themes in the study of sport communication. This is fascinating reading for anybody with an interest in social-cultural issues in sport, the business and management of sport, sport and the media, African studies, or development studies.
Provides an illustrated look at twelve of the world's best soccer teams, highlighting exceptional players and memorable moments in the history of each team.
Building on the success of Soccer: the Ultimate Guide, we're bringing the world's game to readers in a revised and updated edition, including fantastic World Cup 2010 information. More pages, more pictures, more facts, stats, and info make the Ultimate Soccer Book truly ultimate.
Sasha views her marriage to Marc, her college boyfriend, as the consummation of a tested, yet blissful, romantic relationship. The sweethearts seem to have everything going for them-privileged backgrounds, current professional success, and a bright future. When their efforts to have a much-desired child fail to bear fruit, however, they embark on a journey of changes and breakthroughs, trials and triumphs, that will test the mettle of their love. Sasha soon realizes that the wedding wasn't the pinnacle of their courtship, but the beginning of their marriage. Will this young family survive the struggles that come their way? Beyond the Mountaintop draws readers into Sasha and Marc's world as they travel the difficult road of their young marriage. Along the way, Sarah, Marc's Pentecostal sister, and Big Pierre, a celebrated stand-up comedian, join in the journey and add their unique perspectives to the important questions raised throughout the story. Over time, Sasha learns that life, and marriage, consists of a series of quests in which every goal met marks the start of a new route in their shared and lifelong journey. Ultimately, Sasha and Marc-and the reader-must answer the question: Is knowledge the reason for marriage, or is marriage the reason for knowledge?...
From My Heart is a chronological assessment of the contributing events between 2004 and 2009 that have helped define Nigeria and Africa. What leashes have kept Nigeria from fulfilling the expectations of her people? Can a country which spends more on public officials than it does on public education make rewarding economic progress? Was Dr. James D. Watson accurate in his assessment, which attracted the umbrage of Africans and non-Africans in 2007? Those questions and more have been addressed in an interactive and daring manner. From My Heart is a useful resource material for scholars who seek information not only about developments in Nigeria, which are responsible for its current social shape, but also about Africa and the entire black race. This book contains testimony by Nuhu Ribadu, former Nigerian anti-corruption Czar, given before the U.S. House Financial Services Committee. About the Author: Leonard Shilgba grew up in Nigeria, but lived, studied, and worked in Japan. He currently lives with his family in the university town of Yola, just outside Abuja, Nigeria's capital. He is a university professor at the American University of Nigeria, Yola. In addition, he is continuously working on strengthening the Nigeria Rally Movement, which he co-founded. Publisher's website: http: //www.strategicpublishinggroup.com/title/FromMyHeart.html
Football isn't life or death - it's much more serious than that... Which players will the fans never forget? Who are the Premier League's best buys? Who were the best link ups in history? In Match of the Day Top 10 of Everything, Gary Lineker, Alan Shearer and Micah Richards bring all of the charm, wit and punditry of their hit BBC Sounds podcast onto the page, arguing the toss over their favourite strikers, Premier League managers, shock transfers, cult heroes, hard men, FA Cup Finals, and much, much more. The question is...will you agree with their picks?