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An original account of the life and work of legendary designer Jan Tschichold and his role in the movement in Weimar Germany to create modern graphic design Richly illustrated with images from Jan Tschichold's little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902-1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices. This handsome volume offers a new understanding of Tschichold's work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and László Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included "The Ring," a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, The New Typography (1928), still regarded as a seminal text of graphic design. Published in association with the Bard Graduate Center Exhibition Schedule: Bard Graduate Center, New York (02/15/19-07/07/19)
"Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston
Shortly after the end of the Second World War, Penguin Books made the bold decision to completely redesign its publications. Examining how Jan Tschichold took on the Herculean task of creating a uniform design, this title surveys the typographic revolution that Tschichold masterminded at Penguin.
"Few have left a deeper impression on the world of typography than Jan Tschichold (1902-1974), one of the most outstanding and influential designers of the twentieth century. Not only was he a master in his field, but he also lectured on the subject, wrote a number of highly influential books and became instrumental in promoting the modernist design strategy called the New Typography. This substantial volume covers Tschihold's life and career, placing the designer's vision firmly in the rich cultural and historical context of his era." --Book Jacket.
Jan Tschichold (1902-1974) was one of the most outstanding and influential graphic artists and typographers of the twentieth century. Throughout his life he stood in the service of print and writing, first as a talented young calligrapher and poster designer, and later as a self-critical typographer. In his posters, he expresses the avant-garde ideas of the Neue Typografie, or New Typography, which were strongly influenced by the Bauhaus. Jan Tschichold is the first book length examination of Tschichold's posters. In addition to the seventy posters he designed himself, the book contains his own collection of posters, with works by Hans Arp, El Lissitzky, L szl Moholy-Nagy, Oskar Schlemmer, and others.
Treasury of Alphabets and Lettering is a classic source book of the most beautiful type and letters of all time selected by Jan Tschichold, internationally renowned typographer and master of lettering. It contains only letters of timeless and lasting beauty--the true mainsprings of the art of lettering. One hundred and seventy-six type specimens are presented, most of them in complete alphabets.
Illustrated throughout, this book explores the modernist typographer Tschichold, and discusses the work seen in the context of his life and the times in which he lived. The book is introduced with a short essay by Robin Kinross, discussing Tschichold's present reputation.
From principle to practice, get it all in the revised edition of the comprehensive introduction to typography. Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions. This edition includes: New information on OpenType, font management utilities, font web sites, and interactive typography. An expanded?history of type and an updated glossary of key terms. Exercises throughout to help reinforce the concepts presented in the book. A wealth of tried-and-true as well as recently developed type tips. More in-depth type issues, including scaling logos. "I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again." -- Allan Haley, Director of Words and Letters, Monotype Imaging "Type Rules is a must-have book for students and professionals alike. I highly recommend it." -- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts