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It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".) Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to: Test any design, from a sketch on a napkin to a fully-functioning Web site or application Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) Fix the problems that you find, using his "The least you can do" approach By paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.
The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics
While sailing in the Caribbean, young Alex Hawke witnesses an act of unspeakable horror as modern-day pirates brutally murder his parents. It is a tragedy that will haunt him forever and shape his destiny. As a direct descendant of a legandary English pirate, Lord Alexander Hawke is skilled in the ways of sea combat - and one of Britain's most decorated naval heroes. Now, Hawke returns to the Caribbean on a secret mission for the American government. A highly experimental stealth submarine is missing. She carries forty nuclear warheads, and is believed to be in the hands of an unstable government just ninety miles from the US mainland. In a race against time, Hawke must locate the sub before a strike can be launched against the US - and, after a lifetime of nightmares, finally avenge himself on the mean who slaughtered his family . . .
A riveting Hitchcockian thriller from the screenwriter of THE CROW. Elias McCabe is having one hell of a night: He gets kidnapped at gunpoint by a professional hit man and is forced to shoot blackmail photos of a prominent politician. Things go wrong with the shoot... very wrong. When the night is over, Elias is scared to death ... and ten thousand dollars richer. If he keeps his mouth shut. But he doesn't — and now the hit man has targeted him for payback. As a desperate amateur in the games of death, Elias is up against a seasoned pro. As his entire life slides into the abyss, he has to stay alive by inventing new ways, moment-by-moment, to avoid, misdirect, and finally confront his ever-more-determined murderer as corpses and collateral damage stack up coast-to-coast in their wake.
Whether you are in your first sales position or your fortieth, this book will help you. If you catch just ONE thing that you can add to your repertoire that leads to a deal, then reading this will have been worth your time. I fully believe that none of us are as smart as all of us, and sometimes, hearing information in a new way can inspire a change or light a fire of momentum that will carry you to new places. As you read this book, you may ask yourself, "Is it really that simple?" The answer will be a loud & resounding, "Yes!" Humans have a tendency to over-complicate the mess out of nearly everything we do. We use nine words when five will do. We feel better to "think about it" when it's time for a new item to buy than to just act upon it, even though our mind was made up before we even got to the store. We research, then research, and research some more. I once had a client meeting with a lady on a health insurance plan, and she had almost filled a composition notebook with graphs, charts, and numbers. She was cross-referencing carriers, deductibles, copays, and premiums. In three questions, I was able to show her the EXACT plan she needed. But she spent who knows how many hours writing this all out. The purpose of me writing this book is to give sales pros of all walks of life simple action items that can be done by anyone that will make an impact on growing their business. Whether you are a fantastic relationship builder that grows a book of residual clients, or you are in a transactional business model that is mostly single item sales, this book will give you pieces to add to your sales arsenal that can be implemented immediately.
You CAN afford a comfortable retirement. If you enjoy working in your garden, in your kitchen or in your garage, you will enjoy managing your retirement portfolio.
Sometimes, life can get boring and you have to look a little harder to be entertained. Perhaps working in a candy-filled dungeon-like wharehouse, attending a NASCAR race in the pouring rain or even melting action figures and setting fire to a public park is where you might find some sought after fun. In an unforgiving search for laughs, Urgent Care details how one Iowan found these events, as well as snowblowing his elderly neighbor's driveway, discussing Hitler with his five year-old daughter and having drinks with a rodeo cowgirl can be both exciting and humorous ways to pass the time. After reading the author's essays of coffee addiction, his early fascination with Wheel of Fortune and adventures in returning Christmas gifts to J.C. Penney, you may also be in need of some Urgent Care.
"Zits: Super-Sized" marks the third funny-strip treasury of the hilarious trials and tribulations of Jeremy and a dynamic cast of characters that includes girlfriend Sara, best friends Hector and Pierce, and parents Connie and Walt.
Palmyre. A city of questions and a family short on answers. And foremost on everyone’s mind is the question that matters most: Where is Grandpa Jack? After a long and arduous journey, the Sullivan family has made it to Palmyre. The initial joy over their reunion soon fades, however, when Grandpa Jack fails to arrive. With no way of seeking him out, they turn their attention to surviving in a town far different from anything they have experienced before. For some, it is a matter of learning who they are. For others, it is about learning what they are becoming. And for Grandpa Jack, well, he would have gotten to that damn town ages ago if there weren’t so many damn creatures, monsters, and gods in the way. As for Turkaletta…does anyone think of the turkey? Nooo. It’s all, “Where’s Grandpa Jack?” Couldn’t just one person say, “What about our turkey?” Sigh. Looks like she’ll have to do it her way.