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As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Architectural realisation of a building and its opening to the public with a range of services are central components of the building and design process of libraries. Post-Occupancy Evaluation (POE) is the final step in this process. It provides a opportunity to assess whether the construction and design of the building has indeed met the library's and users' requirements and how effectively the building functions.
Elements of Information Organization and Dissemination provides Information on how to organize and disseminate library and information science (LIS), a subject that is taught in many international Library Information Science university programs. While there are many books covering different areas of the subject separately, this book covers the entire subject area and incorporates the latest developments. - Presets an overview of the entire subject, covering all relevant areas of library and information science - Contains bulletpoints that highlight key features in each chapter - Written in an accessible language, this book is aimed at a wide audience of LIS academics
Der Bautyp Bibliotheken unterlag in den letzten zehn Jahren einem enormen Wandel. Meilensteine wie Rem Koolhaas‘ Stadtbibliothek in Seattle von 2004 definierten den Typus komplett neu und spiegelten die Entwicklung vom elitären Bildungstempel hin zum öffentlichen Wohnzimmer. Mischformen zwischen Bibliothek und Kaufhaus oder Theater entstanden. Zudem ist die Allgegenwart elektronischer Medien planerisch zu berücksichtigen; jede neue Bibliothek enthält heute Bereiche komplett ohne Bücher. Dieses Grundlagenwerk stellt in einem breiten systematischen Teil die entwurflichen, technischen und planerischen Voraussetzungen des Bibliotheksbaus dar. Spezialaspekte wie RFID, Zeichensysteme, Akustik oder besondere statische Anforderungen werden in eigenen Beiträgen von Experten erläutert. In vier Kategorien – Nationalbibliotheken, große öffentliche Bibliotheken, kleine öffentliche Bibliotheken, wissenschaftliche Bibliotheken – werden schließlich ca. 40 internationale wegweisende Projekte dokumentiert, darunter Jo Coenens Openbare Bibliotheek Amsterdam, Alvaro Sizas Kleinod der Stadtbibliothek für Viana do Castelo oder Mecanoos 2013 eröffnete Library of Birmingham.
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As physical collections go digital, the organizational procedures, budgets, and usage patterns of libraries must evolve to meet this change by identifying the various issues that are essential in understanding the management of e-resources. Progressive Trends in Electronic Resource Management in Libraries provides relevant theoretical and practical details from an international perspective on the current e-resources landscape. Through a detailed discussion of the specific aspects of e-resources management, this book is a useful source for library science faculty and students, academic librarians, research scholars, and IT professionals aiming to improve their understanding of the theoretical details, history, selection, acquisition, fair use and management of e-resources.
This book focuses on difficulties and opportunities in revitalization of old, derelict or abandoned buildings into a library and investigates the transformation of buildings which originally had a different purpose. The publication shows worldwide best practice examples from different types of libraries in historic environments, both urban and rural, while maintaining a focus on sustainability concerning the architecture and interior design.
Library design in the 21st century has one common theme: collaboration is at the heart of innovation. Designing modern libraries is a complex process involving many stakeholders and participants. Libraries of all types work with an almost limitless range of constituent groups for input, buy-in and successful implementation. Securing support for new library buildings and renovations of libraries engages many people: library clients, community members, faculty, funding agencies, donors, governing authorities, librarians, architects, interior designers and planners. Telling the right story and getting to the end game demand carefully crafted approaches, wide-ranging skills, a unified vision and productive teamwork. The IFLA Library Buildings and Equipment Section has selected the best papers presented by award-winning architects and international thought leaders from the academic and public library sector at our recent satellite conferences and seminars: "Collaborative Strategies for Successful Library Design" (Chicago, Illinois), "What comes after the Third Place?" (Columbus, Ohio); "Key Issues for Library Space: International Perspectives" (Maynooth, Ireland); "Storage, the final frontier" (Munich, Germany) and "Telling and selling the space story" (Wrocław, Poland). The stories by the library and design professionals within this publication illustrate how powerful a role partnerships, outreach and cooperation play in a library project’s success.
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