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Covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. This book helps students develop economic intuition.
McConnell and Brue’s Microeconomics: Principles, Problems, and Policies is the leading Principles of Microeconomics textbook. It continues to be innovative while teaching students in a clear, unbiased way. The 18th Edition builds upon the tradition of leadership by sticking to 3 main goals: help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy.
Straightforward and engaging, MICROECONOMICS FOR TODAY, 5e uses a unique textual and visual learning system to present, reinforce and test your comprehension while teaching the basic concepts of economic principles and giving you the context to apply them in their everyday lives. This concise text focuses on core concepts, providing an extremely student friendly text that includes unparalleled pedagogy and teaching support. The new edition also includes ThomsonNOW, a powerhouse of online resources including custom designed learning paths, lively videos, interactive assessments, testing tools, and much more. Engaging and easy to use, this book's fast-paced, action-packed approach explains all the essential concepts without being encyclopedic as it teaches you to apply basic economic principles to real-world issues.
An examination of an area of economic research whereby economists have begun to use laboratories to evaluate economic propositions under carefully controlled conditions. The authors argue for the effectiveness of this technique in selected circumstances.