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This study aims at contributing towards enhancing the existing level of understanding with regard to the determinants of service quality and its effects on the behavior of customers in the Greek banking industry and narrowing the existing literature gap. We expect that the conclusions drawn will be welcome by the management of banking institutions and will be put to good use to progress their competitive market position. Previous research in international markets has shown that the corporate image of banking institutions to a large extend relies upon the excellence of their service delivery and their ability to sustain long-lasting relations with their customers. We hope our findings will become a useful basis for further research in the Greek or other financial services markets. A SERVQUAL type scale is developed especially customized for the Greek banking industry, assess the scale's reliability and validity and detect its factorial structure. Importance-Performance analysis is employed to provide strategic guidance to Greek banking institutions on deploying their quality efforts and resources towards better matching their customers' needs and expectations.
Research Paper (postgraduate) from the year 2014 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 65.00, University of Salford, course: Financial Services Management, language: English, abstract: This research was undertaken to examine the overall customer satisfaction with service quality delivered by Nigerian Banks through the use of ATM and to also ascertain whether some service quality factors exert a strong influence on the level of customer satisfaction; The concept of service quality has become eminent in every business discourse; a high service quality serves as an incentive for customers to come back due to satisfaction. To consistently maintain a high level of customer service, service firms must recognize that every aspect of their business has an impact on the customer. In this study, two types of data were collected; Primary Data and Secondary Data. This was necessary since it helped to add to the findings of the researcher. A simple random sampling and purposive sampling method were used. This ensured that every member of the population had an equal chance of being part of the sample. The sample size chosen was 200 bank customers. It was revealed in the survey that customers think that the banks need to improve on their quality of ATM services and a high number of the customers are willing to switch banks for the sole reason of an ATM that offers the highest service quality. The study also revealed some of the problems associated with the services provided by the ATM that the customers dislike and want to be adjusted, they are ATM cash out, the limit placed on daily withdrawal, Transaction error, slow response to dispute resolutions, Network problems, Long queues, Security issues and Card retraction.
The time has arrived for a re look on the research literature on service quality as the SERVQUAL instrument forms the basis on which all other works have been actualized. Interestingly, over the years, the conceptualization, measurement and applications of SERVQUAL across different industrial and commercial settings are not bereft of controversies. The current research work strives to bring to light some of the critical determinants of service quality that have been overlooked in the earlier models and proposes a revised comprehensive model and an instrument framework for measuring customer perceived service quality. Data for this study has been collected from customers of Indian retail banking sector. The present study offers a systematic procedure that could form the cornerstone for providing further insights on the conceptual and empirical comprehension of customer perceived service quality and its constituents.
Purpose - To analyze and compare service quality in the commercial banking sector of a small island economy - Cyprus - and to investigate the relationship between overall bank customer satisfaction in the Turkish- and Greek-speaking areas of Cyprus and positive word-of-mouth about their banks.Design/methodology/approach - A total of 268 commercial bank customers responded to a Greek and Turkish translated version of the SERVQUAL instrument. After descriptive and factor analysis, multivariate regression was used to estimate the impact of service quality dimensions on overall customer satisfaction and word of mouth.Findings - The responsiveness dimension failed to load and thus the SERVQUAL scale proved to be of a four-dimensional structure in this study. Research results revealed that the expectations of bank customers in both areas were not met and that the largest gap was found in the empathy dimension. The assurance dimension had the largest influence on customer satisfaction and overall satisfaction of bank customers in both areas of Cyprus had a positive effect on their word-of-mouth.Research limitations/implications - There were some difficulties in conducting interviews in the Greek-speaking area of Cyprus and this may have limited the potential sample size. Future research could test the generalizability of findings in other small island economies and look at how the service is delivered by frontline employees.Practical implications - Helps banks in both areas of Cyprus to redefine their corporate image to one that is customer-focused and driven by service quality. Findings are also significant for the Turkish-speaking area which is not at the same level of economic development as its neighbours in the south and needs to restructure its banking system before accession to the EU.Originality/value - This study investigates service quality in a small island economy. There is disparity in the banking sector of a divided Cyprus, where banks in the South have undergone significant restructuring before EU accession and banks in the North are affected by the economic crisis and need to restructure if they want to join the EU.
Purpose - To identify the ...
Critical of the areas in customer-centered marketing paradigms and philosophies, is ensuring that existing customers are satisfied to enable you maintain their loyalty, repurchase and to woo in new clientele. The study examined the critical influences of customer satisfaction in the retail banking of Ghana and its effects on customers' purchasing behavior. The study included 791 clienteles drawn from the sampling population. Across-sectional survey was used to examine the experience of benefiting from service quality elements, perceived service quality and customers purchasing behavior based on a customized 18 dimensions of SERVQUAL. By means of frequency and mediation analysis, estimates for the direct and indirect effects of benefiting from the service quality influences on perceived service quality and consumer purchasing behavior was assessed. The impacts of evidence of service quality factors on customers purchasing behavior, was partially-mediated by perceived service quality with statistically-significant indirect effect. The results prompted that the banks' aesthetics, cleanliness, communication skills, competence, availability, access and security of their clienteles be prioritized areas they can't afford to fail.
The global marketplace has virtually forced the service sector to transform itself into a truly customer-oriented, service-focused enterprise. Service quality innovation results when a firm is able to focus its entire energies to think on behalf of customer for an outcome that surpasses customers' expectation of superior value. However such initiatives to innovate the service quality have often lead to increasing expectations among customers as well, and hence, constitutes a self created challenge (Kandampully, 2002).In the present study, the focus is on the critical factors determining service quality in the banking sector by using both traditional and modifying SERVQUAL measures (Parasuraman et al. 1983, 1994). The first study is based on responses of customers (N= 305) in a premier nationalized bank in India with regards to “expected” & “perceived” service quality. In another study, responses of customers (N= 200) in the said bank have been analysed by using the modified SERVQUAL measures (Parasuraman, 1995). Analysis of customers' responses, across 5-dimensions of service quality (in Study-I) and 10-dimensions of service quality (in Study-II), revealed that customers' perceptions of service quality were poor as compared with their 'expectations' from these banks. An analysis of service quality perceptions by the employees of these banks has been made, by taking into account the responses of the bank staff (N=55) on the modified SERVQUAL scale. This paper seeks to identify some critical factors influencing service quality in Indian banks, and could be used as a basis for bankers and researchers in differentiating the good and poor quality of services offered by banks. Its focus is on: How appropriate innovations in banking service could yield benefits in the new organizational arrangements' The impact of organizational and technological innovations in Indian banks has also been cited. Findings of this paper could offer interesting information on the level of service quality in the banking sector of a developing economy, i.e. India.
This dissertation, "An Exploratory Investigation of the Determinants of Satisfactory Service Quality in Corporate Bank Operation" by Lai-mai, Lok, 駱麗梅, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b3126673 Subjects: Banks and banking - China - Hong Kong - Customer services Consumer satisfaction
The ongoing globalization of financial markets has increased the import ance to users of financial services, policy-makers and financial analysts of understanding the structure and operation of banking systems in other countries as well as that in their own country. This volume contributes to such an understanding. The structure and operation of the banking system are described for 10 important countries, plus the European Economic Community, under one cover. The contributing authors are knowledgable and widely respected experts. The author, or at least one of the coauthors, of each chapter is a resident of the country described. Each chapter follows a broadly similar outline, although the attention devoted to any particular area varies substantially according to authors' perceptions of its relative importance in the particular country. The chapters spotlight the similarities and differences among the structures. The volume should serve as both a handy and authoritative reference guide for practitioners, regulators and students of international banking. An early benefit of the book was an international conference held in Chicago in the fall of 1989 on the world integration of financial markets. A number of the authors of the chapters presented brief versions of their papers. The conference was sponsored jointly by the Federal Reserve Bank of Chicago and the MidAmerica Institute. The audience was primarily senior officers and regulators of financial institutions in the midwest. The conference generated considerable interest in both the subject matter and the contents of this book.